I first started showing to some friends in January 2020, and used their feedback to tweak the site interface before launching the alpha phase (FAQ) on 18 March.

I was hesitant to launch during the COVID19 lockdown, but my friends suggested that the timing was in fact good, with a lot of people having less to do. That hadn't occurred to me - I've never been this busy.

Anyway, all I did was adapt three FAQs into blog posts:

There were also a couple of Twitter threads, and I emailed some friends. Ironically, while 95% of my friends are in Europe, Mailchimp tells me that the vast majority of emails (95%) were opened in the US.

Go figure.

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See also: Digital Transformation , Innovation Strategy , Business

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