A whole bunch of reasons why the wrong consultants are hired for the wrong reasons: "When we don’t know much about somebody, we ... think about people in over-optimistic ways...what normal individual can stand up against an outsider or expert made up of pixie dust and rainbows? ... when we go looking for a better expert ... we tend to find them…

@digitaltonto on "Cargo Cult Marketers", who - despite the complexity of modern marketing - "offer a false solution ... a simple formula that explains everything." Greg goes into the psychology of this particular breed of marketers with great insight, charting how they come up with and fall in love with their own idea and then, subconsciously, on…

"When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well... it’s far easier for us to remember …

"An attractive CEO makes a company a more attractive investment, ... According to a 2013 study from researchers at the University of Wisconsin-Milwaukee, CEOs with more attractive faces tended to have better stock market performance in their first days on the job and also after merger and acquisitions. ... those CEOs' companies' stocks performed…

For all in the #BxlsBbl whose 1st question is “What’s your Grade?”.

"fantasies dull the will to succeed: Imagining a positive outcome conveys the sense that you’re approaching your goals, which takes the edge off" - The Powerlessness of Positive Thinking : The New Yorker

US authorities seem particularly vulnerable to confirmation bias. Anyone remember http://en.wikipedia.org/wiki/Team_B ? "FBI was already convinced they had their man, so they rationalized away the non-matching elements ... Mayfield being jailed without charge; his home and office burgled by the FBI; his client-attorney privilege violated; his lif…

Terrific article: "people are more likely to be moved by information that challenges their prejudices if they’re prevented from responding to it straightaway and it has time to sink in, to steep... On social media... the person you disagree with isn’t just misinformed but moronic, corrupt, evil. Complaints become rants. Rants become diatribes... …

Remind me to buy this guy's books: "There is no way by which events can be directly recorded in our brains; they are experienced and constructed in a highly subjective way, different in every individual, differently reinterpreted or reexperienced whenever recollected. . . . Frequently, our only truth is narrative truth, the stories we tell each…

"What colors have you chosen for your marketing materials? What were your reasons for making that particular choice? Was it because you liked those particular colors, or did you have a particular marketing message in mind? While visual appeal is an important consideration, your color choices could be sending a specific message to the people who vi…

When designing a logo for your business, it's important to take into account the way people interpret color. It's the right time to ask, what kind of emotion do I want my brand to convey?