Curated Resource ( ? )
"Character-driven, emotional stories result in better understanding"
Curated:
03/11/2014 from
blogs.hbr.org/2014/10/why-your-brain-loves-good-storytelling/?utm_source=Socialflow&utm_medium=Tweet&utm_campaign=Socialflow
my notes ( ? )
"recent scientific work is putting a much finer point on just how stories change our attitudes, beliefs, and behaviors...
to motivate a desire to help others, a story must first ... develop tension during the narrative... it is likely that attentive viewers/listeners will come to share the emotions of the characters in it and continue mimicking the feelings and behaviors...
character-driven stories with emotional content result in a better understanding of the key points a speaker wishes to make and enable better recall of these points weeks later... begin every presentation with a compelling, human-scale story...
people are substantially more motivated by their organization’s transcendent purpose [which] is effectively communicated through stories ... your organization has its founding myth... the stories that, repeated over and over, stay core to the organization’s DNA."
- Why Your Brain Loves Good Storytelling - Paul J. Zak - Harvard Business Review
Read the Full Post
The above notes were curated from the full post blogs.hbr.org/2014/10/why-your-brain-loves-good-storytelling/?utm_source=Socialflow&utm_medium=Tweet&utm_campaign=Socialflow.Related reading
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