I’ve just spent a few days running the Discovery phase of a new project to further develop the communication strategy of an EU Institution, with a particular focus on retooling its online, social media and publications tactics. Apart from focusing on developing a new information architecture, I’m running the overall project. This means not only en…

I’m now at to the point where I can spend a few days interviewing key people in an organisation to develop a complete communication strategy.

Reposting your blog on LinkedIn and Medium is a no-brainer. Which is precisely the problem - it takes no brains.

Research done independently by both Facebook and Twitter ... we are processing and absorbing a lot of information... 47% of the value in a video campaign was delivered in the first three seconds, 74% ... the first ten seconds... Content consumption in mobile feeds is inherently different from content consumption on other platforms, such as deskto…

Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.

Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for in…

We’re all rushing to create piles and piles of content to serve our customers, upkeep an online image, and create more brand awareness. Despite that... people targeted aren’t “taking action”. Visitors come and go and analytics aren’t great ... Content marketing cannot be all about your company and fulfilling company needs... Get rid of excessivel…

Artificial intelligence is the future of Google Search, and if it’s the future of Google Search, it’s the future of so much more... with its head of AI taking over search, the company seems to believe this is the way forward.

“Innovation is not just a cool thing. It’s not just a process. It’s a culture. We research. We design. We build.” Innovation should not compete with the daily grind of the company, it must emerge from it

we’re seeing early signs that the value of a mobile user is greater than a desktop user... Facebook’s... shift from desktop to mobile has led to much higher engagement and average revenue... exactly the opposite of what everyone predicted. investing millions in rich video experiences... But isn’t a larger screen more immersive than a small mobil…

the number of marketers who consider their content marketing effective dropped by 20%... content generated by the brands increased by 78%... the number of interactions by followers FELL by 60%... “Marketers are getting better at distributing content, but are not getting better at creating content worth distributing.”... marketers are under p…

Platforms are eating publishers... The idea that Facebook and its ilk could act as information gatekeepers is also a bleak prospect... Facebook wouldn’t allow The New Republic to create an ad for an innocuous piece on medical marijuana ... If Facebook is squeamish about medical marijuana now, imagine the state of the fourth estate once controversy…

an edge is not just a term for advantage itself; it can also be the place where you can find that advantage... the outer rim that frames what you do and separates it, quite conveniently, from what you don’t... When you proceed beyond this border in business, the main thing that changes is risk. they are the places where the inside and the outside…

The time has come for The Guardian to make it on its own. Last week, the paper laid out a three-year plan to cut 20 percent of its losses... a re-vamped membership scheme, centralized data teams and a new ad model focusing on video and branded content. Here’s how the Guardian can drive a profit.

the new application is to deliver a round-up of curated news stories to readers, meant to be viewed first thing in the morning ... presented on eight different cards... the app’s content is able to be digested fairly quickly. Users can ... clicking a link to view the longer article, but they can also just use Refinery29 This AM to flip through car…

Gawker Media CEO Nick Denton was an extreme skeptic of publishers relying too heavily on Facebook. Now he's ... “all in” on publishing directly to Facebook with its Instant Articles program, a backtracking on Denton’s well-publicized lament that publishers are too reliant on platforms...Facebook, with its deep pool of accurate user data, can help …

Nice HTML5 process explainer

BuzzFeed has mastered the art of distributed publishing... 5 billion views per month ... across 30 platforms, from Facebook to Pinterest to Snapchat. In a month it does 3 billion video views, less than 5 percent of which are on BuzzFeed.com.... But BuzzFeed must navigate a thorny transition... What’s the ROI of (brand) cat videos? Marketers al…

what started as a cynical in-joke has become a bad habit, and an excuse for enabling abuse across the web... The fact that we joke about it documents an acceptance of a culture of abuse online. It helps normalize online harassment campaigns and treat the empowerment of abusers as inevitable, rather than solvable... we denigrate a form that use…

The 12-person unit, called the social stories team, includes a variety of roles: writers, animators, graphics professionals, and producers, who create and package content for Instagram, Vine, Tumblr and Snapchat Discover.

Please design and build me a house. I am not quite sure of what I need, so you should use your discretion. My house should have somewhere between two and forty-five bedrooms. Just make sure the plans are such that the bedrooms can be easily added or deleted. When you bring the blueprints to me, I will make the final decision of what I want. Also, …

This playbook includes tons of ways to jump start your snaps ...If you’re looking for a massive list of ideas to cycle in and out of your Snapchat feed, this is the place

For journalists, Facebook Live “is a really new way for them to connect,” says Facebook product manager Vadim Lavrusik. “The magic of Live is it's interactive. The people who are viewing the broadcast are just as much a part of it.”

legacy magazine has partnered with WNYC to launch an hour-long radio show ... introduced a metered paywall ... continued to attract sponsors and big names to its annual citywide weekend of panel discussions, interviews and performances.... an Amazon series premieres on February 16...

Coda’s mission is to “stay on the story” after mainstream media leaves a crisis region... We pick crises that are consequential and complex, and that can’t be understood through sporadic flashes of attention... the site won’t be trying to keep up with breaking news...watch things unfurl at the pace of evolving trends rather than daily development…

We first noticed how Trump stories drove traffic—and thus revenue—at TheStreet.com last summer... if a website earns $20 for every thousand page views, it can make, say, $20,000 on a Trump story, but only $2,000 on an article about Cruz, Clinton, Sanders or Rubio... giving him even greater leverage over the media... even the smallest items of Tru…

“We can’t cede the social world to large companies.”... discussed the Times’ attitude toward commenters and shared the results of a Times survey that asked commenters why they comment:... News organizations, he said, need to make building community around news more of a priority. (Though, of course, that’s easy for an editor from the Times to s…

Three months into Dialog, I’m excited to say we’ve succeeded in creating a well-lit place for thoughtful, live conversations between the Digg community and the people who make the best stuff on the Internet... Clear community guidelines work. Pre-moderation works. And most of all, the amount of personalized attention we’re willing to give each use…

Another 13 U.K. publishers are signed up to start using Facebook’s Instant Articles, including The Daily Telegraph, The Mirror, The Daily Mail and The Economist, Sky News, sports site 90min.com and The Sun.The BBC and the Guardian were the first U.K. partners, and there are plenty more waiting in the wings.

Free group messagingIt's like a private chat room for your small group. Have as many as you want, and it's always free. Now, you can coordinate with coworkers, organize a game night, and keep in touch with family all in the same place.