my notes ( ? )
...people are willing to engage with longer content (i.e., news stories over 1,000 words) on their phones... All of the articles studied here were read on the mobile web, not via apps. Since most apps are designed to deliver a better reading experience, “that could further the time people are willing to commit to longer stories,”...
Pew found no statistically significant differences in engagement time between sites that were mobile-optimized and those that weren’t... research was also conducted before the widespread launch of Facebook Instant Articles or Google Accelerated Mobile Pages,
Users spend about twice as long with longform stories as short ones ... and long stories attract readers at about the same rate...
Facebook drives way more traffic than Twitter, but users referred to articles by Twitter spend longer reading
articles have a very short lifespan: Most readers find an articles, of any length, on its day of publication.
longest average engaged time occurs in the late night and morning hours.
On the weekend, morning time seems to have a little more staying power for long-form reading... the research doesn’t provide a ton of evidence to support the idea of “leanback” times
Read the Full Post
The above notes were curated from the full post
www.niemanlab.org/2016/05/good-news-publishers-people-will-read-your-long-stories-on-their-phones-for-two-minutes-anyway/.