Death to the Mass — Whither news?

imagine instead if news were a service whose aim is to help people improve their lives and communities by connecting them not only to information, but also to each other, with a commercial model built on value over volume... select communities that identify themselves as communities (that is: not fake, demographic labels like “millennials”) and then to observe and learn to listen, so they can discern the problems and goals these people share. Then and only then can we, the journalists, bring our tools to bear to help them... the ability to build new products and services around communities becomes a central skill of the new news company...
no longer manage silos in industrial organizations — editorial on this floor, commercial on that floor, technology behind that door. They run small, cross-functional teams ... empowered to identify a customer need and build a product to meet it.
News organizations should demonstrate that they know how to serve communities with trust and relevance — and then offer that skill to other companies that wish to do that themselves...
Content is not king. Distribution is not king. Conversation is the kingdom.