benefit of building a brand that audiences recognize ... allow us to build a strong revenue model and a strong connection to an audience. If they see us on Snapchat and Snapchat has a very large audience, then they get to know and trust Vox and see it as a source that they care about... think about your brand as an interconnected ethos that should…

I’m here to help you figure out which advertising platforms might work best for you based on your specific situation... here are the main options that most marketers might suggest today: Google Adwords Yahoo/Bing Ads YouTube Ads Amazon Ads Mobile App Ads Social Media Ads Game Platform and In-Game Mobile Ads Remarketing Ads Audio Streami…

Is primetime TV advertising the right way to connect citizens to the EU?

"... a new way of measuring the actual attention of readers, as part of a move to get publishers and advertisers to stop focusing only on clicks and pageviews... Unlike pageviews, which simply measure whether a page has loaded, or even unique visitors ... metrics like “active exposure time,” ... can determine how much time a reader spent with a s…

"This is a Big Deal for a lot of people right now, because the software companies that support our social lives have become so evil and pervasive and controlling in recent years." - What Does Ethical Social Networking Software Look Like? — The Message — Medium

"more publishers are trying to opt out of the pageview rat race.... The Financial Times will next month begin selling time by the hour for any ad ... The Economist Group is rolling out a new set of “dynamic attention metrics” to help advertisers buy time rather than impressions for their ads."... The rise of clickbait ... can be tracked back to …

"The process of placing an ad on News Feed is a complicated dance. Facebook has to decide not only which ad to show to its users, but when to show it to them... any given user has around 1,500 stories they could see each day. ... a rather complex algorithm that weights how engaging each post is ... and a wide range of other signals ... For examp…

"Buying traffic isn’t so much a taboo as it is a poor business decision for most publishers in most instances ... It’s expensive, and the money could usually be better invested in editors who reach an organic audience.... There are times when paid promotion makes sense. Some do paid promotion on posts that have particularly high engagement alread…

"... envisions a Yahoo that’s as ubiquitous as computers seem destined to be. Phones, watches, public terminals, brain implants — Yahoo wants to be able to deliver content to all of them... Yahoo Labs’ biggest focus appears to be on machine learning... a dedicated machine learning group based in New York; ... “hardcore science and some theory,…

IAB/Edelman study on in-feed sponsored content: "The potential success of sponsored content is directly linked to how consumers already feel about the brand advertiser and the publisher hosting the content.... [Brands must] Create value for audiences ... publishers should ... be willing to walk away from advertisers who aren’t relevant/trusted" …

Part 2 of my second weekly roundup, where the overriding theme is innovation.

"publishers like the Economist Group are still trying to get their salespeople on board with a way of selling that they're either confused by or outright hostile to - so hostile, in fact, that some buyers have encountered salespeople who have actively tried to talk them out of programmatic sales." - How the Economist Group is retooling for prog…

Surprise surprise... "Circa is developing two types of ads: magazine-style full-screen banners, like Flipboard, and sponsored posts... which look and feel like editorial, created by a separate staff.... One future revenue possibility would be licensing access to Circa's article data to other publishers," - News App Circa Looks to Na…

"For those of you not familiar with native advertising, it refers to a publication serving up paid stories and editorial content the same way. You’ll hear this technique also referred to as sponsored content and branded journalism. With no one clicking on banner ads, publications hope to find economic salvation in native advertising. But here’s …

"The rtule native ad: Content that users can readily identify as sponsored (as with tourist ads), but that is easy for them to engage with. " But I wonder how many people actually realise the Facebook story example is sponsored?