Curated Resource ( ? )
Chartbeat gets certified to measure attention
my notes ( ? )
"... a new way of measuring the actual attention of readers, as part of a move to get publishers and advertisers to stop focusing only on clicks and pageviews...
Unlike pageviews, which simply measure whether a page has loaded, or even unique visitors ... metrics like “active exposure time,” ... can determine how much time a reader spent with a specific piece of content ... [by tracking] what portion of the page is within the viewing window ... [and] movement or interaction — based on the fact the average user touches the mouse or keyboard at least once every 4.8 seconds."
- Chartbeat gets certified to measure attention, tries to move advertising away from clicks and pageviews — Tech News and Analysis
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The above notes were curated from the full post gigaom.com/2014/09/29/chartbeat-gets-certified-to-measure-attention-tries-to-move-advertising-away-from-clicks-and-pageviews/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=38866c0a1c-Need_to_Know_September_30_20149_30_2014&utm_medium=email&utm_term=0_e3bf78af04-38866c0a1c-45795445.Related reading
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