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How the Economist Group is retooling for programmatic
digiday.com
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"publishers like the Economist Group are still trying to get their salespeople on board with a way of selling that they're either confused by or outright hostile to - so hostile, in fact, that some buyers have encountered salespeople who have actively tried to talk them out of programmatic sales." - How the Economist Group is retooling for prog…

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Like media, advertising, programmatic
19/06/2014

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