Curated Resource ( ? )

Getting Sponsored Content Right

Like advertising , sponsored content
Curated: 23/07/2014 from www.edelman.com/post/publishers-brands-can-get-sponsored-content-right/

my notes ( ? )

IAB/Edelman study on in-feed sponsored content: "The potential success of sponsored content is directly linked to how consumers already feel about the brand advertiser and the publisher hosting the content.... [Brands must] Create value for audiences ... publishers should ... be willing to walk away from advertisers who aren’t relevant/trusted" - How Publishers and Brands Can Get Sponsored Content Right - Edelman

Read the Full Post

The above notes were curated from the full post www.edelman.com/post/publishers-brands-can-get-sponsored-content-right/.

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