Curated Resource ( ? )

How An Ad Gets In Your Facebook News Feed

Like algorithm , facebook , advertising
Curated: 15/09/2014 from www.buzzfeed.com/mattlynley/this-is-how-an-ad-gets-placed-in-your-facebook-news-feed
How An Ad Gets In Your Facebook News Feed

my notes ( ? )

"The process of placing an ad on News Feed is a complicated dance. Facebook has to decide not only which ad to show to its users, but when to show it to them... any given user has around 1,500 stories they could see each day. ... a rather complex algorithm that weights how engaging each post is ... and a wide range of other signals ... For example, a News Feed story that has a comment that says “congratulations” is weighted more strongly than other stories, since it implies that some major life event may have occurred... Ads effectively follow the same rules... In essence, News Feed ads are basically competing with organic Facebook stories for placement in a News Feed." - This Is How An Ad Gets Placed In Your Facebook News Feed

Read the Full Post

The above notes were curated from the full post www.buzzfeed.com/mattlynley/this-is-how-an-ad-gets-placed-in-your-facebook-news-feed.

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