The time has come for The Guardian to make it on its own. Last week, the paper laid out a three-year plan to cut 20 percent of its losses... a re-vamped membership scheme, centralized data teams and a new ad model focusing on video and branded content. Here’s how the Guardian can drive a profit.

"The Beginner's Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more passive website visitors into active users that engage with your content or purchase your products."