Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Facebook will start adding “related” articles from different publications underneath a news post about a trending topic in your News Feed.
if everyone has the same information, the crowd is no smarter than a single individual... a diverse collection of opinions, especially including minority views, is crucial for creating a smart group... we have an innate desire to imitate our peers... it may also be because of a rational, profit-seeking motivation... The more complex the situation…
Storytelling and EU projects - some guidelines I wrote for the 2017 “EU in my Region” blogging competition, which I’m managing for the EC’s DG REGIO.
in hot pursuit of the perpetrator, we discover a trail of evidence leading to our own doors... the issue of fake news ... an opportunity for public reflection, political economic imagination, and more thoughtful... interventions around the organization of the platforms and infrastructures which pattern our lives in the digital age... a shift from…
Google News determines whether an article might contain fact checks in part by looking for the schema.org ClaimReview markup. We also look for sites that follow the commonly accepted criteria for fact checks.... use that markup in fact-check articles.
Each side of the climate debate accuses the other of exaggeration and suffers from its own... sometimes feel like a shouting match in a roomful of children wearing earplugs... We have allowed our political, national, economic, and cultural narratives free play ... where... are the narratives from science itself? Where is the science teacher?... p…
"We live in two universes. One universe is a lie... Everything run, dominated, and controlled by the left here and around the world is a lie. The other universe is where we are... seldom do these two universes ever overlap" This is not just run-of-the-mill ranting. It expresses something profound about the worldview of conservative media and its …
On fully eight of the nine measures, “polarization increases more for the old than the young.” If Facebook is the problem, then how come the problem is worst among those who don’t use Facebook? ... polarization is accelerating fastest among those using the internet the least... social media is important. It’s just not the whole picture... two mai…
if you’re having a conversation with your friend, @person@custom.website, and another user from custom.website wants to chime in, they will be invisible.... how does one end up on this blacklist? ... mastodon.social’s community policy:... your social graph is not portable between platforms ... first principle of a workable, future-proof social ne…
A Field Guide to Fake News explores the use of digital methods to trace the production, circulation and reception of fake news online.
science has become as horrifically politicized as any other aspect of American life.... If we truly want to endorse the idea of science, let’s break up into groups and fan out across America:
For every man-made crisis event... we found evidence of alternative narratives, often shared by some of the same accounts and connected to some of the same online sites. These rumors had different “signatures” from other types of rumors... rose more slowly, and then they lingered, ebbing and flowing ... sustained participation by a set group of Tw…
a trusted membership model is key to journalism’s future... De Correspondent is funded solely by its members... because they believe in the kind of journalism that is done by its 21 full-time correspondents and 75 freelancers... In this piece I will unfold what I mean by “optimized for trust” ...
the Facebook Pages seeing the biggest average engagements per post across news, interests, politics, and more
An obvious synergy is the extension of Microsoft's CRM integration with LinkedIn's Sales Navigator to blur the boundaries of traditional CRM and the 'top of funnel research database, referral generator, and engagement tool' that is Sales Navigator.
there’s plenty of reasons why negativity abounds online... Incivility is a basic human instinct that’s encouraged by anonymity and exacerbated by inequality... anger helps drive participation... anyone who benefits from trolling — whether it’s platforms themselves or populist politicians — have little reason to improve the tone of online chatting…
The objectivity that matters so much in science is not primarily a characteristic of individual scientists but of scientific communities. Scientists rarely refute their own pet hypotheses... Their fellow scientists will be happy to expose these hypotheses to severe testing... Not being afraid of being wrong... is a value we could promote... Intel…
Fake news is too big and messy to solve with algorithms or editors — because the problem is….us... Racing to implement Band-Aids may feel good, but ... creates a distraction while enabling the underlying issues to flourish... I mostly see “fake news” being deployed by folks as a new frame for pushing long-standing agendas and commitments... coun…
Facebook officially released a tool Monday that lets its users — all desktop and mobile users in the U.S. — easily contact their local officials. It's called "Town Hall," reminiscent of what Facebook likes to see itself as, especially in political discussion.
guides you through the traffic of social networks and automatically creates data visualizations for exceptionally insightful discoveries, all on the cloud. Identify a topic and quickly get relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or …
Instagram, Facebook, virtually all news sites… their MO is to keep you on their website for as long as possible... advertisers love eyeballs.... The scrolling keeps us going... a gravitational force field... takes a lot of energy to escape...premium Medium isn’t an endless feed... It isn’t about keeping us on the website or the app as long as pos…
readers could only remember where they saw a piece of news from, 56 percent of the time... how can you make your content stand out?... an actively engaged community is key. Content that disrupts a user scrolling through the newsfeed, and compels that person to comment, is a far more memorable experience.
Facebook today cannot exist without AI. Every time you use Facebook or Instagram or Messenger... your experiences are being powered by AI... Eventually, this “classifying” step—known as supervised learning—may become automated, as the company pursues an ML holy grail known as “unsupervised learning,” ... Facebook sees the visual cortex merging wit…
vast universe of self-built social media empires devoted to spreading false, misleading, and polarizing science and health news ... Natural News ... are “[o]pening my eyes to the reality that everything about our culture is corrupted and I can’t trust nothing but what I see and experience.”.. people tend to hold beliefs that align with their cultu…
Material that arouses heated emotions within the viewer spreads faster and wider than well-considered, evidence-based argument.For an elected leader, a u-turn is seen as the ultimate betrayal, but for a scientist, changing views in the face of better evidence is a sign of the highest integrity.... Imagine, if you will, a sort of spellchecker appl…
research the critical trends and market conditions that are of importance to their clients and the company. From that commitment content flows at relatively low cost. It’s easy to write when you have compelling research to share, that has already been paid for by the strategic needs of the company.
"conservatives who received a correction telling them that Iraq did not have [Weapons of Mass Destruction] were more likely to believe that Iraq had WMD." ... fact-checking reinforced the mistaken belief... the "backfire effect."A new paper, however, suggests the "backfire effect" may be a very rare phenomenon.... People are extra happy to adopt a…
Regardless of partisan preference, belief in Trump falsehoods fell after these were corrected ... research found no evidence of a "backfire effect," i.e. an increase in inaccurate beliefs post-correction... [but] Trump supporters were just as likely to vote for their candidate after being exposed to his inaccuracies.... "If the original informat…
every Chinese ... ”Citizen Score” will determine under what conditions they may get loans, jobs, or travel visa to other countries. ... individual monitoring would include people’s Internet surfing and the behavior of their social contacts... algorithms know pretty well what we do, what we think and how we feel—possibly even better than our friend…
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