or
or
or
Tags

Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

I am in full agreement that it is a self-organizing system
medium.com
Card image

Where things get interesting is to consider the deep cognitive mechanisms that shape the emergence of truth networks where a coherent shared set of understandings, assumptions, and beliefs are in play.

Fake News Is Not the Real Media Threat We’re Facing
www.thenation.com
Card image

Fake news has been around as long as real news...  Social media has certainly transformed how fake news circulates, speeding up its circulation and extending its reach and impact...  a much more important problem ... is the continuing delegitimization of real news by American conservatives...  This is not “fake news.” It is a blatantly ideolog…

Italy antitrust chief urges EU to help beat fake news
www.ft.com
Card image

Italy’s antitrust chief has called for EU member states to set up a network of public agencies to combat fake news... “it is not the job of a private entity to control information. This is historically the job of public powers.

03/01/2017
Facebook launches Live 360 video from NatGeo now, everyone next year | TechCrunch
techcrunch.com
Card image

battles for both livestreaming and 360 video are underway ... YouTube is leading the way, as anyone can currently live stream in 360, but only if they have special encoder software ... Facebook ... aiming to allow normal profiles to easily broadcast from a 360 mobile device without desktop software.

02/01/2017
Stop saying that 2016 was the ‘worst year'
www.washingtonpost.com

Americans almost always think that the year coming to a close is the worst... Many misunderstand how the world is changing or ignore positive change... Surveys from long before 2016 — the era before the world turned “post-factual” — show the same levels of ignorance. .. There are several reasons for this...structure of the media means negative sub…

Russia Hysteria Infects WashPost Again: False Story About Hacking U.S. Electric Grid
theintercept.com
Card image

THE WASHINGTON POST on Friday reported a genuinely alarming event: Russian hackers have penetrated the U.S. power system...media reactions... were exactly what one would expect: hysterical, alarmist proclamations ... It did not happen. There was no “penetration of the U.S. electricity grid.” ... The level of groupthink, fearmongering, coercive p…

Fake news aside, Facebook can help puncture our political “bubbles” - Vox
www.vox.com
Card image

as we jump to fix the fake news problem, we may end up destroying our best hope to break through our echo chambers... those bubbles, it turns out, are far from airtight... 15-25 percent of the people we connect to on social media, on average, come from across the political divide... the level of diversity we come across in real life homophily is…

Apocalypse Whatever
reallifemag.com
Card image

Shitposters, who are bound by nothing, set a rhetorical trap for their enemies, who tend to be bound by having an actual point. Attempts to analyze what shitposters are doing... reinforces their project by amplifying their signal... hitposters resemble the disengaged ironists ... Søren Kierkegaard discussed ... Stories ... are not descriptive of …

Facebook's fake news problem can be solved through design—just look at Twitter and Nextdoor — Quartz
qz.com
Card image

thoughtfully designed user interfaces can make us a freer, more humane, and more just society, just as poorly designed ones seem to have made many of us less compassionate, less informed, and more antagonistic... for a case study, we only need to look ... online forum Nextdoor.com originally ... a way of fostering community through neighborhood-s…

Everyone's talking but no-one's listening: it's time to reclaim the art of communication
theconversation.com
Card image

real dialogue seems to have given way to parallel monologues, paired with an inability to actively listen... Rhetoric teaches the art of using persuasive tools... resolving disagreement through measured agreeable discussion, known as the dialectic method... In 1922... "communication can by itself create a community". This early definition was clo…

Your People’s Brains Need Face Time
www.strategy-business.com
Card image

One of the primary reasons to get teams together has to do with the hardwiring of the human brain... Building trust is a multisensory experience... Only when people are physically present together can they use all of their senses to establish that needed trust. Without a bond, conflict or disengagement can more easily arise and is more difficult t…

Fake News: A New Name For An Old Problem
medium.com
Card image

It’s easier than ever to spread misinformation.... social media tools are, after all, just that: tools.... fake news has been with us, in different guises, since long before anyone ever had the chance to tweet it.

23/12/2016
The Deep Truth about “Fake News” – Medium
medium.com
Card image

... no one has direct access to reality. The real world is nearly impossible to see in this maelstrom ... because human minds need to “construct” their own version of reality — and each of us does this within a community of shared experiences and beliefs... there are many social worlds and each is built on its own version of what is real and true.…

Fake news is a convenient scapegoat, but the big 2016 problem was the real news - Vox
www.vox.com
Card image

the idea that fake news was central to the outcome of the campaign has little basis in fact... it’s mostly likely to be shared by people who have already bought into a partisan or ideological worldview... Clinton’s campaign ... problem was ... coverage that dwelled overwhelmingly on a bullshit email server scandal, devoted far fewer resources to…

Facebook now flags and down-ranks fake news with help from outside fact checkers | TechCrunch
techcrunch.com
Card image

if publishers disagree with their labels they’ll have to take it up with the third-parties... won’t receive any payment from Facebook, but may get a traffic and branding boost from the debunk post links... Facebook is still working on better classifiers to automatically detect fake news, and preventing fake news from appearing as “Related Article…

Facebook Is Turning To Fact-Checkers To Fight Fake News
www.buzzfeed.com
Card image

Mantzarlis expects the partnership will result in a huge increase of applications to sign on to the IFCN’s code.... leads to a surge in genuine fact-checking projects, so much the better... Facebook decides which fact-checkers to include; the IFCN code is just the ‘minimum condition...

A Closer Look at Facebook’s Fake-News Fixes
theringer.com
Card image

Here’s a look at the challenges facing each of Zuckerberg’s specific ideas... The technology to identify blatantly false news exists — the real question is what Facebook will choose to do with the content it categorizes as “misinformation.”... Relying on third-party fact checkers could lessen scrutiny on Facebook’s verification process and give …

Facebook Steps Up – Whither news?
medium.com
Card image

Facebook ... cannot — act as The Great Editor... It passes that task on to outside entities.... If Facebook is going to pay for video, it might want to consider paying for truth, which is also good for business... I would also like to see Facebook share data about how lies spread and what motivates people to reconsider before sharing lies so resea…

Clamping down on viral fake news, Facebook partners with sites like Snopes and adds new user reporting
www.niemanlab.org

Users will be able to mark stories as fake...algorithm will look at whether a large number of people are reporting a particular article, whether or not the article is going viral, and whether the article has a high rate of shares... create an algorithm-vetted set of links that then goes on to a team of researchers within Facebook... links are sent…

The real history of fake news
www.cjr.org
Card image

Broadsides against fake news amount to a rearguard action from an industry fending off competitors who don’t play by the same rules... an independent, powerful, widely respected news media establishment is an historical anomaly... Fake news is but one symptom of that shift back to historical norms... Just as Watergate gave the media a bright stor…

Fake news is sickening. But don’t make the cure worse than the disease. - The Washington Post
www.washingtonpost.com

Asked who should tackle the problem, respondents gave about equal weight to government, tech companies such as Facebook and Google, and the public... The term “fake news” is fuzzy... disinformation, propaganda, conspiracy-mongering or ... “very biased takes on public affairs”Eli Pariser... online clearinghouse for potential solutions... All of the…

I read almost 50 articles on Fake News so you don’t have to (Topics, Dec 15; updated)
mathewlowry.myhub.ai
Card image

A work in progress from an upcoming eponymous post. Another experiment with the enewsletter format: some initial thoughts on this seemingly intractable problem, with some of the source materials I’m studying.

'Putinites on the web' are the new 'Reds under the bed' | Coffee House
blogs.spectator.co.uk
Card image

An MP blaming his own failings ... on evil Russians ... without a slither of evidence. Post-truth much? ... Remainers cannot accept that a majority of people are simply rationally opposed, to ... the EU.... he’s so stunned that there are people out there who think differently to him that the only way he can make sense of it is by imagining thes…

The Backfire Effect: The Psychology of Why We Have a Hard Time Changing Our Minds – Brain Pickings
www.brainpickings.org
Card image

When someone tries to correct you... it backfires and strengthens those misconceptions ... the backfire effect makes you less skeptical of those things that allow you to continue seeing your beliefs and attitudes as true and proper... exerting effort dealing with the cognitive dissonance produced by conflicting evidence, we actually end up buildin…

'Fake news' – why people believe it and what can be done to counter it
theconversation.com
Card image

Let’s start with a broad definition of “fake news” as information... that then proves unverifiable or materially incorrect... used to be called propaganda. And there is an extensive social science literature on propaganda... How does mainstream journalism that is also clearly politically biased – on all sides – claim the moral high ground? ... “f…

14/12/2016
How to check if you're in a news echo chamber – and what to do about it
theconversation.com
Card image

Echo chambers aren’t just a product of the internet and social media, however, but of how those things interact with fundamental features of human nature... Understand these features of human nature and maybe we can think creatively about ways to escape them... our tendency to associate with people like us. Sociologists call this homophily.... t…

Facebook blocks links to B.S. Detector, fake news warning plugin | TechCrunch
techcrunch.com
Card image

Not only is Facebook not providing little red warnings along with links to potentially specious news—it’s now blocking links to the plugin that did... . “It would seem I’ve caused them some embarrassment by showing them to be full of bull when it comes to their supposed inability to address fake news and they are punishing me for it.”... Update #…

Facebook is patenting a tool that could help automate removal of fake news - The Verge
www.theverge.com
Card image

Facebook’s application for Patent 0350675: “systems and methods to identify objectionable content.” ... filed in June 2015, describes a sophisticated system for identifying inappropriate text and images and removing them from the network... improve the detection of pornography, hate speech, and bullying... much easier to identify than false news s…

How Your Brain Decides Without You - Issue 42: Fakes - Nautilus
nautil.us
Card image

The brain ... is an “inference generating organ.” ... predictive coding, according to which perceptions are driven by your own brain and corrected by input from the world... When “the sensory information ... does not match your prediction... you either change your prediction—or you change the sensory information that you receive.” We form our bel…

Why do we fall for fake news?
theconversation.com
Card image

fake news wouldn’t be a problem if people didn’t fall for it and share it. Unless we understand the psychology of online news consumption, we won’t be able to find a cure... online news readers don’t ... care about the importance of journalistic sourcing ... “professional gatekeeping.”... I mocked up a news site and showed four groups of partici…

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.