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Overview: Communications Tactics

Relevant resources

Arriving this summer. Circa, a new way to do news!
circanews.com

Read the same documents our reporters gathered. Watch the video out-takes of an interview, or take a 360-degree virtual reality adventure. Test your knowledge about complex issues with a quiz. Sound off about issues, interacting through polls and emoticons or by leaving a comment. We’ll give you the tools and access to become involved, either in d…

Can Politico replace Mike Allen at ‘Playbook’?
www.washingtonpost.com

Allen tucked favorable mentions of prominent “Playbook” sponsors into his editorial offerings... a State Department official essentially ghost-wrote an item for “Playbook.”The skinny: Mike Allen ran a press-release mill for vested interests in Washington... a weekly sponsorship for the newsletter falls somewhere between $50,000 and $60,000... Ev…

Helpful Resources for Creating Personas and Researching Keywords — Marketing and Growth Hacking
mng.lincolnwdaniel.com

If you handle the marketing for your company, you will find that the below resources are either excellent starting points or perfect as-is solutions

Beyond the numbers: How to make analytics matter in your newsroom
www.rjionline.org
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How do you make analytics interesting and useful for a newsroom?... When the Missourian was able to integrate the new digital analytics platform Parse.ly into its analytics reporting, we saw an opportunity to make significant changes to the report going to the newsroom every week.

21/06/2016
5 things publishers can learn from how Jeff Bezos is running The Washington Post » Nieman Journalism Lab
www.niemanlab.org

Post’s website and mobile apps are a pleasure to use; the apps have been designed to serve different audiences depending on whether they are traditional Post readers or are instead interested in a more viral product offered at a lower price and that omits local news.... Bandito allows editors to publish articles with up to five different headlines…

New York Times on importance of branded content and international ad sales
uk.businessinsider.com
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Some 63% of marketers plan to increase their native advertising budgets this year... The Times launched its "T Brand Studio".. in 2014... has created more than 100 campaigns for more than 50 brands.. generated around $35.7 million. Meanwhile, BuzzFeed, which only sells native ads, generated revenue of $100 million in 2014, while Media Week estima…

The Washington Post and The Atlantic start running sponsored content on Facebook Instant Articles » Nieman Journalism Lab
www.niemanlab.org

The Atlantic expects native campaigns to drive 70 percent of its ad revenue this year, up from 60 percent in 2015... the NYTimes’ branded content division, T Brand Studio, now includes 70 staffers and will “deliver more than $50 million in revenue this year,” up from an estimated $35 million in 2014

Distro.Mic: An Open Source Service for Creating Instant Articles, Google AMP and Apple News… — README . MIC — Medium
medium.com
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Distro lets anyone transform an HTML article into the format mandated by one of the various platforms.

17/06/2016
The Washington Post is dabbling in translations to reach a growing non-English speaking audience » Nieman Journalism Lab
www.niemanlab.org

includes translating political explainers as "part of our attempt to reach new readers who are interested in American politics — but perhaps don't speak English... "We were convinced that there is a need for translated articles, but we hadn't hit on the right formulation in terms of how to get a professionalized translation that's turned around qu…

Lessons from AP's experiments with 360-degree video and virtual reality | Media news
www.journalism.co.uk
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what the Associated Press has learnt about the process of creating 360-degree video stories

17/06/2016
Your favorite websites can now send notifications to Chrome on Android
www.theverge.com
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websites that support Chrome push notifications can send out updates that look and feel like regular app updates even if the Chrome browser isn't currently active on an Android device.. it requires an HTML5 feature called a Service Worker ... notifications will work on desktop and on Android, but not on iOS.... it will be up to web developers to …

13/06/2016
This Is Microsoft Outlook's Coolest New Feature
time.com
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While Slack is basically a chat room for your business (with private messaging functionality), Groups also lets users share common calendars, OneDrive-hosted files, and OneNote notebooks... With Groups threaded messages, however, anyone with access can dive in at any time and read back over all the entries without being distracted by other items i…

07/06/2016
You want to know how to build an audience?
medium.com

When people ask me how to build an audience, what they really want to know is, how do they get an audience to just come to them. You don’t. No audience just magically appears.... write up an entire profile of who your ideal customers/readers/viewers are ... go find them ... get your content in front of them

Online video publishers: you just might make some money if you follow these 7 steps
www.themediabriefing.com

media companies, from the Telegraph to Bloomberg, have spent serious money pushing their video products... the path to monetisation is still not clear: the cost of creating content is high, and business models involving adverts are being affected by adblocking and falling rates (cpm's)... if you are going to attempt to make money from video, succ…

07/06/2016
One month in: 10,000 people signed up to Quartz's chart-building tool
digiday.com
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well-known for its data-visualizations — half of the 60 daily articles published contain charts — and on May 10, it officially took the wrapper off Atlas, so anyone can sign up and create their own graphs.

Fresh from success with Vox Sentences, Vox is betting on email newsletters – Poynter
www.poynter.org
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Vox Sentences, the explainer site's bullet-pointed digest of the day's most important headlines, has seen huge gains... prompted Vox to create a position for its first-ever email editor... launch additional newsletters that will bring the site's explainer content on a variety of subjects to readers' inboxes... Vox adopts a distributed approach to …

31/05/2016
Everything Google (GOOG) announced at its I/O conference
qz.com
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Google also debuted a new VR platform called Daydream... helping define the specifications, such as high-performance sensors for accurate head tracking, for VR-capable smartphones... to reduce the delay between head movement and picture ... reduce latency to less than 20 milliseconds.

26/05/2016
Facebook Live lets you skip to the good part
techcrunch.com
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When people watch a live video after the fact, the engagement graph provides a valuable signal that can help people explore the video and easily identify highlights that they may find engaging...the engagement graph could push broadcasters to pepper their streams with moments of delight...

How Far Is Europe Swinging to the Right?
www.nytimes.com
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The candidate for the far-right Freedom Party in Austria lost the country’s cliffhanger presidential election on Monday by the slimmest of margins. Still, it was an example of the electoral gains made by right-wing parties in a growing number of European countries

How Technology Hijacks People’s Minds
medium.com
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what product designers do to your mind. They play your psychological vulnerabilities (consciously and unconsciously) against you in the race to grab your attention. I want to show you how they do it.... The “most empowering” menu is different than the menu that has the most choices... When we wake up in the morning and turn our phone over to see a…

23/05/2016
WTF are Progressive Web Apps?
digiday.com
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Publishers can get all the benefits of the mobile web with all the functionality of mobile apps thanks to Progressive Web Apps... Here’s a primer: - build a mobile website that can perform super-fast and behave just like an app... lets people interact with it like an app without the hassle of downloading it. - can load on a number of browsers an…

23/05/2016
Why Great Products Need Great Collaboration
www.smashingmagazine.com
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developers should not only be included in design and usability work from the beginning, they should also meet the people who eventually use their product... Developers need to be more vocal about the need to be included at these early stages... Excluding the developer from the design process will do nothing but prevent the project from living up t…

A long talk with Facebook about its role in journalism
www.theverge.com
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A year ago today, Facebook introduced Instant Articles... people are 20 percent more likely to read Instant Articles, which are accompanied by a lighting bolt icon in the feed, and 30 percent more likely to share them with friends...70 percent less likely to bounce... 30 percent more likely to share ...tests with some publishers where we help them…

People will read your long stories on their phones
www.niemanlab.org

...people are willing to engage with longer content (i.e., news stories over 1,000 words) on their phones... All of the articles studied here were read on the mobile web, not via apps. Since most apps are designed to deliver a better reading experience, “that could further the time people are willing to commit to longer stories,”... Pew found no s…

12/05/2016
GDS chief outlines vision for Civil Service
www.ukauthority.com
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The solution is in a new method of policy making with strong similarities to the agile approach ... “Policy making will be service design, and the designing of services will be the making of policy. Ideas and their implementation will be so close together... The way the law is made will have to change.

11/05/2016
Facebook ‘Live’ Doesn’t Have to Be Live - WSJ
www.wsj.com
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Media companies are ‘broadcasting’ pre-recorded clips use the social network’s new feature... does not recommend streaming pre-recorded content... a strength of the feature is the ability for on-camera hosts to interact with viewers in real time... After they are streamed, Facebook Live videos function as normal Facebook videos.

UX vs UI vs IA vs IxD : 4 Confusing Digital Design Terms Defined
medium.com

Here’s a quick overview on the four different primary forms of design to help you understand what they mean.

The New York Times is trying to make VR films that aren’t one-offs, and that keep readers coming back » Nieman Journalism Lab
www.niemanlab.org

Pluto-focused project, upcoming episodic series, and experiments with “meditative VR,” The Times is experimenting with different applications for the new technology... The idea is to do proper VR shows that have a through-line and episodic structure... We’re looking at an experience that we jokingly call “meditative VR.” These are single-shot, no…

Newsonomics: In the platform wars, how well are you armed? » Nieman Journalism Lab
www.niemanlab.org

Think about platforms as fishing places where you can find large, engaged audiences and build a relationship with them by providing content. Then offer these users some other services off-platform... Never outsource the future... a great primer for news organizations just starting to tackle the distributed world and a good checklist for those mor…

How to Get Started With Facebook Instant Articles
blog.bufferapp.com
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we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started.

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