Curated Resource ( ? )

Sure, people like online video, but that doesn’t mean they want to watch your hard news videos

Like news , audiovisual
Curated: 12/07/2016 from www.niemanlab.org/2016/06/sure-people-like-online-video-but-that-doesnt-mean-they-want-to-watch-your-hard-news-videos/

my notes ( ? )

Even for brands associated with hard news…their top or second videos in terms of Facebook engagement numbers turned out to be animal videos...
interest in video news does increase significantly when there is a big breaking news story. But the rest of the time? Online video news is less of a force than publishers might hope... 97.5 percent of time is still spent with text.

Read the Full Post

The above notes were curated from the full post www.niemanlab.org/2016/06/sure-people-like-online-video-but-that-doesnt-mean-they-want-to-watch-your-hard-news-videos/.

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