Communications appears complex. But a good communication strategy shouldn't be.
I generally boil it all down to five simple, interrelated tables, defining:
There are many ways to go about this. My favourite option is to spend a few hours a week interviewing diverse members of your team and holding one or two workshops. That way we'll develop buy-in together along the way, and I'll be able to mentor your staff so that they can better implement the strategy.
Because the last thing you need is a Word document gathering dust on a shelf.
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Related services: Content strategy, Online strategy, Online community management, Social media strategy, Content creation and marketing, Online architecture, Innovation strategy, Digital transformation, Change and project management.
A neural network to help web content authors efficiently and completely characterise their content using the site taxonomy. Accuracy improves with use.
An interactive knowledge visualisation providing a graphical overview of interrelated online concepts, edited dynamically with an Excel file. Featuring an accessible version driven by the same content.
to make participatory democracy a reality, it is essential to avoid only paying lip-service to the idea of participation — and give citizens a real say...European federalists are hoping to gain momentum for treaty change. Many member states are afraid of that very outcome...Citizens’ participation is being tested out far more commonly across Europ…
It’s taken me over ten years to move from enthusiasm, through frustration into a Zen-like state where I no longer blog about EU comms. But when the Eurobloggers called, I had to answer ;)- my link in the #EU09vs19 blog chain …
the Commission had joined forces with one of Europe’s most powerful foundations to keep the European debate on track "... developing new ways and instruments to reach and engage the public”... the Bertelsmann empire is stepping into the breach. With its staunchly pro-European ideals, deep pockets and broad reach ... could end up giving Europe’s a…
A workshop proposal for EuroPCom 2018 with @albawhitewolf, Mike Galsworthy (@Scientists4EU) and the original Captain Europe, reposted to Facebook by popular demand.
I’ve recently published five posts on three interrelated ideas, two projects one report and a workshop. That happened because the competition brought a Brussels Bubble Outsider to Brussels. Which happens to be one principle of the participation model I presented at the EWRC workshop. Full circle.
Engaging Europeans with the EU requires a new Brussels Bubble culture - fourth of several posts written in reaction to Luc van den Brand’s Reaching out to EU Citizens: A New Opportunity.
Could hybrid crowdfunding allow public Institutions to support citizen-driven projects without killing them in the cradle?- 2nd post in reaction to Luc van den Brande’s Reaching out to EU Citizens: A New Opportunity
EU money flows from Brussels into thousands of projects and ideas. Why does nobody notice?... some of the worst storytellers happen to be located in Brussels ... majorities in society and the media believe that the European Union belongs in the dustbin of history... eternal Brussels congresses where elitist Eurocrats engage in nothing but myopic …
With independent journalism increasingly looking like an endangered species, a EU communication strategy that helped European media build the European Public Sphere would be a smarter longterm move than propaganda and brochureware
"Politico is launching a European edition ... with ... Axel Springer... to cover “not just Brussels but European politics and policy more broadly,”" CJR sees a few problems ahead: "- the 28 member countries have distinct identities and interests, so a one-size-fits-all outlet does not necessarily fit anyone... - the European Union has no shared…
Original linkTonight I'll be toddling along to Grilling Kippers, a UKIP-focused anti-Eurosceptic campaign from deep within the Brussels Bubble.
Great idea for explaining EU affairs or just wishful thinking? "A new game called Fantasy Geopolitics (think Fantasy Football meets Model United Nations) is radically changing the way high school students in Minnesota are interacting with the news." - How a High School Teacher Is 'Gamifying' World News
How nice to see the Brussels Bubble meme continue to spread ... ;) "In a damning indictment of efforts in Brussels to promote stronger public attachment to the EU through the European Year of Citizens 2013, Emily O’Reilly said the campaign was “not succeeding”. ... the new office holders needed to be courageous enough to address the union’s demo…
This is the sort of post which could get me into trouble for a number of reasons. Particularly as I'm going to comment on the celebrations to be enjoyed next month at the Festival of Europe, where one can do everything from "seeing the political groups at work inside the European Parliament" to "experiencing a fest…
The lack of specialists in EU-oriented blogs is impeding the development of the European online public space.
That's right - curation. Now officially Web2.0-buzzword-of-the-month (not quite sure which one).
So the debate about the Euroblogosphere, or the Eurosphere, or the European Public Sphere, or web2eu, or the European online public space, of whatever-we-call-it-next-week, has sparked again into life, like a Frankensteinian monster with dodgy spark plugs screwed into the base of its neck.
One of the topics I've been developing on this blog for quite some time came up at last week's get-together organised by the Belgian IABC chapter: the need (or not) for social media guidelines for EU staff.
PR firm interns posting fake reviews about iPhone apps for their clients. Ghost blogging and tweeting by just about everyone, including thought-leaders in social media. Bloggers not disclosing sponsorship. It's just a matter of time before someone poisons the well for EU social media.
Over on Nosemonkey's blog, in yet another debate on the pros and cons of EU membership, Insideur is of the opinion that there is a real gap in the market, that Open Europe has sought but failed to fill, for serious, informed, and therefore constructive criticism of the EU
Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations
Quite a few people look at me in quite a puzzled way when I mention how the techniques and approaches of online community management 'may have something to offer' the EU in terms of communications, but that this may require 'a change in mentality'. When they look like that, I say "You know, something along the lines of the…
Following rapid and significant expansion into new markets and sectors of governance and policy, innovative union of nation states ("European Union", or EU) seeks an experienced Online Community Manager to gain buy-in at all levels throughout our 27 Members, as well as with external stakeholders on a global level.
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