When people ask me how to build an audience, what they really want to know is, how do they get an audience to just come to them. You don’t. No audience just magically appears.... write up an entire profile of who your ideal customers/readers/viewers are ... go find them ... get your content in front of them

media companies, from the Telegraph to Bloomberg, have spent serious money pushing their video products... the path to monetisation is still not clear: the cost of creating content is high, and business models involving adverts are being affected by adblocking and falling rates (cpm's)... if you are going to attempt to make money from video, succ…

well-known for its data-visualizations — half of the 60 daily articles published contain charts — and on May 10, it officially took the wrapper off Atlas, so anyone can sign up and create their own graphs.

Every business, at some point, faces competition. But competition is not the same as disruptive competition — a new class of competitors created when technology enables new players to compete with incumbents on terms the incumbent isn’t used to... it’s all the digital forces that have faced the newspaper business — from blogs to aggregators to soc…

Voters can either vote directly on issues, or they can delegate their voting power to delegates (i.e. representatives) who vote on their behalf. Delegation can be domain specific, which means that voters can delegate their voting power to different experts in different domains... If trust is broken ... the voter can simply revoke the delegation ..…

minor changes at the surface level do nothing to affect the fundamental operations of a company. Appointing a Chief Digital Officer, with no budget and no clear mandate, is not digital transformation. Increasing the social media marketing budget is not digital transformation... have a different approach to everything. Real digital transformation …

As young people flock to Snapchat, news outlets are trying to showcase news on the platform both as live stories and in Discover, where nearly 20 outlets... publish unique content exclusive to Snapchat.... set to launch a redesign of its Discover section to try and boost the number of users who use Discover... While Snapchat’s core function is a m…

began depicting entire categories of overwhelmingly peaceful people as a physical threat... Authoritarians are unusually fearful of disorder and favor simple, brutal methods of quashing it... by fanning popular fears of chaos, especially violent chaos, Trump wins yet more votes

Jobs instructed the architect to design physical space that encouraged staff to get out of their offices and mingle, particularly with those with whom they normally wouldn’t interact. Jobs believed that serendipitous exchanges fueled innovation... The more diverse a person’s social network, the more likely that person is to be innovative... we use…

Instagram posts generate a per-follower engagement rate of 4.21 percent, which means 58 more times than Facebook, and 120 times more engagement per follower than Twitter... Here are some ideas when crafting your Instagram image posts to best reflect your brand:

The power law that benefits old TV media, however, will make its downfall that much more dramatic. If viewership continues its monotonic decline, even the largest offline TV media networks will quickly find themselves on the elbow of that curve — fighting for the profitability they once took for granted. Once that happens, the decline will be sudd…

Mr. Trump’s campaign has engendered impassioned debate about the nature of his appeal and warnings from critics on the left and the right about the potential rise of fascism in the United States... leaders like Vladimir V. Putin and Recep Tayyip Erdogan employ strongman tactics. In Austria, a nationalist candidate came within three-tenths of a pe…

Vox Sentences, the explainer site's bullet-pointed digest of the day's most important headlines, has seen huge gains... prompted Vox to create a position for its first-ever email editor... launch additional newsletters that will bring the site's explainer content on a variety of subjects to readers' inboxes... Vox adopts a distributed approach to …

the most valuable tools make it easier for employees to collaborate—and could even transform the way organizations work... We asked executives about their companies’ use of social tools, digital technologies, and big data... using social begets better use of these other technologies. When organizations digitize a process’s work flow ... using soc…

There will never be an ‘EU superstate’ as long as the national presses of 28 countries are presenting 28 different visions of the European dream... there is no real union if members can’t watch together, read together, instinctively think and bind together. No news means no common purpose... A continent of many languages has no means of building b…

In our new office space, we’ve created the Register Citizen Newsroom Cafe, open six days a week to bloggers, students and senior citizens as well as public and elected officials. Ordinary citizens stop by our offices nearly every day and share their news with us, sometimes over a cup of coffee in the cafe... Here we have a gallery, a cafe with cof…

I was feeling less informed every day, despite being inundated with options for information... our points are sorted by "importance", which is to say the most important on top, least on bottom, one other option was to sort by the timeline in which points were added... our writers are adding individual bits of information in discrete text boxes and…

Two-thirds of Facebook users (66%) get news on the site, nearly six-in-ten Twitter users (59%)... seven-in-ten Reddit users ... Tumblr 31% for the other five social networking sites about one-fifth or less ... Facebook ... reaching 67% of U.S. adults. The two-thirds of Facebook users who get news there, then, amount to 44% of the general populati…

The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis.  It’s not the output that sets you apart, but the way that everything you do supports the product and gives it context... set apart your company as a whole, instead of staking your f…

Google also debuted a new VR platform called Daydream... helping define the specifications, such as high-performance sensors for accurate head tracking, for VR-capable smartphones... to reduce the delay between head movement and picture ... reduce latency to less than 20 milliseconds.

to “live fully and leave the world a little better than you found it,” it’s crucial to understand the perspectives of those with whom you disagree. In an except from that speech above, Power argues that by allowing us to tailor our information intake to our existing tastes and opinions, social media stymies our ability to understand others.

Society consists of a web of interconnected communities. A large body of research and practice exists on how to make communities work. Still, the intersection and interaction of multiple communities – the development and use of their inter-communal commons – is ill-understood. Social innovation is the process in which relevant stakeholders jointly…

Here’s a list of top-rated CRM systems. There are many to review, so take your time and keep this checklist nearby.

When people watch a live video after the fact, the engagement graph provides a valuable signal that can help people explore the video and easily identify highlights that they may find engaging...the engagement graph could push broadcasters to pepper their streams with moments of delight...

remake the newsroom in a bid for "journalistic dominance."... shift away from commodity coverage. ... incremental developments — readers can find those anywhere in a seemingly endless online landscape. Instead, it favors hard-hitting 'only-in-The New York Times' coverage: authoritative journalism and information readers can use to navigate their l…

imagine instead if news were a service whose aim is to help people improve their lives and communities by connecting them not only to information, but also to each other, with a commercial model built on value over volume... select communities that identify themselves as communities (that is: not fake, demographic labels like “millennials”) and th…

The candidate for the far-right Freedom Party in Austria lost the country’s cliffhanger presidential election on Monday by the slimmest of margins. Still, it was an example of the electoral gains made by right-wing parties in a growing number of European countries

what product designers do to your mind. They play your psychological vulnerabilities (consciously and unconsciously) against you in the race to grab your attention. I want to show you how they do it.... The “most empowering” menu is different than the menu that has the most choices... When we wake up in the morning and turn our phone over to see a…

Publishers can get all the benefits of the mobile web with all the functionality of mobile apps thanks to Progressive Web Apps... Here’s a primer: - build a mobile website that can perform super-fast and behave just like an app... lets people interact with it like an app without the hassle of downloading it. - can load on a number of browsers an…

This isn’t the first time I’ve covered the impact of social media on news; technologies like augmented reality; and the impact of both on society. It is the first time these Top3ics have meshed so perfectly in one month.