it's fair to question whether the average Brexit supporter is grounded in reality.... This mass separation from reality also represents a parallel to what is going on with our strange, sad election in the United States... Trump... has ridden a wave of distaste for the more buttoned-up masters of the universe... the leave campaign has painted the…

The Clinton-Sanders race wasn’t just about two candidates; instead, it underscored a series of deep and growing fissures among Democrats, along a wide range of complex fault lines—from age and race to gender and ideology. And these disagreements won’t fade... we turned to 23 leading historians, political scientists, pollsters, artists, and activis…

Allen tucked favorable mentions of prominent “Playbook” sponsors into his editorial offerings... a State Department official essentially ghost-wrote an item for “Playbook.”The skinny: Mike Allen ran a press-release mill for vested interests in Washington... a weekly sponsorship for the newsletter falls somewhere between $50,000 and $60,000... Ev…

If you handle the marketing for your company, you will find that the below resources are either excellent starting points or perfect as-is solutions

It’s opening up its digital advertising shop for its subscribers, offering an inventory of sponsored content alongside its inventory of news stories... the AP has made the logical jump to a full-on mini agency... subscribers will be able to flick a switch and have the sponsored content show up nicely integrated on the page... surveys measuring…

How do you make analytics interesting and useful for a newsroom?... When the Missourian was able to integrate the new digital analytics platform Parse.ly into its analytics reporting, we saw an opportunity to make significant changes to the report going to the newsroom every week.

Post’s website and mobile apps are a pleasure to use; the apps have been designed to serve different audiences depending on whether they are traditional Post readers or are instead interested in a more viral product offered at a lower price and that omits local news.... Bandito allows editors to publish articles with up to five different headlines…

Some 63% of marketers plan to increase their native advertising budgets this year... The Times launched its "T Brand Studio".. in 2014... has created more than 100 campaigns for more than 50 brands.. generated around $35.7 million. Meanwhile, BuzzFeed, which only sells native ads, generated revenue of $100 million in 2014, while Media Week estima…

The Atlantic expects native campaigns to drive 70 percent of its ad revenue this year, up from 60 percent in 2015... the NYTimes’ branded content division, T Brand Studio, now includes 70 staffers and will “deliver more than $50 million in revenue this year,” up from an estimated $35 million in 2014

The Washington Post introduces its new Global Opinions section which greatly expands The Post’s mix of viewpoints by adding contributing columnists and fresh voices from major regions across the world. The initiative first launches in Europe... expert commentary, editorials and op-eds from writers in the region as well as interviews with world lea…

Distro lets anyone transform an HTML article into the format mandated by one of the various platforms.

includes translating political explainers as "part of our attempt to reach new readers who are interested in American politics — but perhaps don't speak English... "We were convinced that there is a need for translated articles, but we hadn't hit on the right formulation in terms of how to get a professionalized translation that's turned around qu…

what the Associated Press has learnt about the process of creating 360-degree video stories

This year's report reveals new insights about digital news consumption based on a YouGov survey of over 50,000 online news consumers in 26 countries including the US and UK.The report suggests that publishers across the world are facing unprecedented levels of disruption to business models and formats from a combination of the rise of social platf…

the Post is employing a concept called “laddering,” converting unique visitors into paying customers by getting them to increase social engagement with its website.

Conventional marketing techniques teach us to frame customers by attributes... ultimately create products and entire categories too focused on what companies want to sell, rather than on what customers actually need... Customers rarely make buying decisions around what the “average” customer in their category may do—but they often buy things becau…

websites that support Chrome push notifications can send out updates that look and feel like regular app updates even if the Chrome browser isn't currently active on an Android device.. it requires an HTML5 feature called a Service Worker ... notifications will work on desktop and on Android, but not on iOS.... it will be up to web developers to …

If your meetings are like most, there are two or three people who always speak up and a handful of others who hang on the sidelines. ... a drag on your meetings' productivity... It's not enough just to bring a more diverse workforce in through your doors. You need to get everybody talking—meaningfully, collaboratively, and regularly—in order to m…

We asked  respondents to share the different types of challenges they face... changing company culture lead with 63% of respondents stating that it is an extremely significant to successfully lead digital transformation efforts toward fruition... executive support is key to sanctioning change and investing in it

You’re losing valuable growth opportunities and have extreme difficulty building and effectively marketing ..., it could be the result of organizational silos sabotaging your brand and business strategy... what’s the better alternative? The collective insights and experiences of the 50 CMOs in the study resulted in two headlines.

Introducing Groups for Office 365, a way to use Exchange and SharePoint together to give your teams or group of people a way to work together using the best parts of what's available in Office 365.Groups for Office 365 explained in detail... a full hour long session that not only covers some of the new thinking behind Office 365 Experiences, but a…

Before you can start with CRM and Office 365 Groups, you have to activate Groups in CRM. ... Let's take a look at the following business scenario... Although CRM provides all the relevant information, the sales team is looking for more collaboration tools. Jasper is used taking notes with OneNote, Alan prefers to use a central calendar and Allie…

Groups for Office 365... helps teams work together by joining Exchange and SharePoint together ... still relatively new ... even today they present a great alternative to Team Sites by helping to facilitate collaboration with the members of the group.

While Slack is basically a chat room for your business (with private messaging functionality), Groups also lets users share common calendars, OneDrive-hosted files, and OneNote notebooks... With Groups threaded messages, however, anyone with access can dive in at any time and read back over all the entries without being distracted by other items i…

select the right tool for the job. It seems to me that:All Office 365 tenants can make use of email to stay connected internally and externallyTenants that have a background in email and Outlook will find it natural to use Office 365 Groups as the basis for team collaboration up to a limit of say, a thousand users.Some tenants will prefer SharePoi…

Paul Leinwand, co-author of the book Strategy That Works, explains how successful companies solve this thorny problem.... the second problem is that often, strategy and execution are managed in very different areas of the company... And if you separate those activities, then you really risk not executing the very important things that are going t…

When people ask me how to build an audience, what they really want to know is, how do they get an audience to just come to them. You don’t. No audience just magically appears.... write up an entire profile of who your ideal customers/readers/viewers are ... go find them ... get your content in front of them

media companies, from the Telegraph to Bloomberg, have spent serious money pushing their video products... the path to monetisation is still not clear: the cost of creating content is high, and business models involving adverts are being affected by adblocking and falling rates (cpm's)... if you are going to attempt to make money from video, succ…

well-known for its data-visualizations — half of the 60 daily articles published contain charts — and on May 10, it officially took the wrapper off Atlas, so anyone can sign up and create their own graphs.

Every business, at some point, faces competition. But competition is not the same as disruptive competition — a new class of competitors created when technology enables new players to compete with incumbents on terms the incumbent isn’t used to... it’s all the digital forces that have faced the newspaper business — from blogs to aggregators to soc…