"The empowered consumer will bypass or ignore communications that aren’t relevant and don’t add value ... brands that want to be invited into the conversation will have to say something that’s worthy of their audience’s time and attention... there are some guiding principles behind great brand storytelling. Call them the 10 Commandments of Conten…

"When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well... it’s far easier for us to remember …

Remind me to buy this guy's books: "There is no way by which events can be directly recorded in our brains; they are experienced and constructed in a highly subjective way, different in every individual, differently reinterpreted or reexperienced whenever recollected. . . . Frequently, our only truth is narrative truth, the stories we tell each…

"At Menlo Innovations, structure and multiple keyboards allows you to split the difference between chaos and bureaucracy". - How One Company Replaced Meetings and Bureaucracy With Pairs, Ceremonies, and Storytelling, from Fast Company

NYTimes' collection: "the common thread is the form of storytelling — an integration of text, video, photography and graphics ... From a ship in the South China Sea to the cost of health care..."

Maybe EU hoax stories can be useful ... An interesting take from Nieman Journalism Lab on the value viral hoax stories can bring to conversations on complex topics. The point being that the hoax would not have gone viral in the first place if it did not touch upon a complex, important topic in some way: "Yet at the same time, these strings of …

"For those of you not familiar with native advertising, it refers to a publication serving up paid stories and editorial content the same way. You’ll hear this technique also referred to as sponsored content and branded journalism. With no one clicking on banner ads, publications hope to find economic salvation in native advertising. But here’s …

Neat use of Twitter and Storify storytelling, used by 2 different people to tell the same underlying (and inspiring) story in different ways.

Data-driven storytelling, sharable journalism in a British skunkworks. What's not to like? From NiemanLab: "Data-driven storytelling and web-native, sharable journalism are two of the biggest trends in media at the moment. If you locked the two together in a room, Ampp3d might walk out the door ... As a news site, Ampp3d keeps its output fairly …

Gratifyingly, the preview of the Hashtag Europe wireframes seemed to do the job, and allow people to understand just what this tool could do...

" Tour Builder allows users to create a virtual tour using photos, descriptions and mapped points (or pinned locations). "

"The idea here is that when you use storytelling tricks to get your point across, people are going to be more responsive. This is true in everything from PowerPoint conversations to business deals. "

A recent edition of The Infinite Monkey Cage, BBC Radio4's brilliant chat show combining science and comedy, got me thinking again about the parallels between science communications and EU communications.