or
or
or
&
Tags
Sketches on the Metro: rebooting Bloggingportal?
mathewlowry.myhub.ai

As I've mentioned now and then (e.g., BloggingPortal's 3rd birthday, 2012), a desultory conversation amongst Bloggingportal editors dragged on for several years, before dying after it became clear that the lack of decision-making process made it impossible to move forward.

Native Advertising 101
paidcontent.org
Card image

"The rtule native ad: Content that users can readily identify as sponsored (as with tourist ads), but that is easy for them to engage with. " But I wonder how many people actually realise the Facebook story example is sponsored?

The pros and cons of social partnerships
pro.gigaom.com

"partnering with the likes of Facebook can also be a Faustian bargain: Media companies gain a deeper knowledge of their audiences and a broader access to them but simultaneously sacrifice the control and centrality they enjoyed in the era of mass media." In an era where "all organisations are publishers", are the observations in this report limi…

twXplorer: smarter way to search Twitter
twxplorer.knightlab.com

enter search terms to see snapshot of related activity in the latest 500 tweets. TwXplorer will break down the most common terms, hashtags, and links for you to filter and drill down further." An API would be awesome.

Pitching Journalists on Social Media
mashable.com
Card image

"some solid rules for when it's cool and when it's creepy to contact a journalist. Here are 10 tips on how to pitch a journalist on social media, largely based on the experiences of Mashable's editorial team. "

How to Use Social Media Tools to Save Time
pegfitzpatrick.com
Card image

"Grabbing the attention and interest of online consumers can feel like a full-time job.... So what’s an author lacking infinite hours in a day to do? Incorporate automation! ... I use it to delegate low-payoff activities and focus squarely on what matters most – building relationships." - Five great tools for boosting the effectiveness of social…

17/09/2013
bitly blog - You just shared a link. How long will people pay attention?
blog.bitly.com

"the lifespan of your link is connected more to what content it points to than on where you post it: on the social web it’s all about what you share, not where you share it!"

10/09/2013
5 ways to use social media curator RebelMouse | Poynter.
www.poynter.org

"Almost six months after RebelMouse launched, the service is finding a home in the digital journalist’s toolbox."

Study: Hashtags are a turn-off on Facebook, reducing the viral reach of posts - The Next Web
thenextweb.com
Card image

"A recent study by Facebook analytics service EdgeRank Checker states that posts with hashtags do not have as great of reach than those without."

'Social Fiction' Brings Characters to Life via Facebook and Twitter
mashable.com
Card image

"Illustrator Steve Lowtwait and writer Michael Smith are telling a fictional story through social media that's centered around a protagonist called "Hawk Funn." They have set up real social profiles on Facebook and Twitter for fictional characters in the story, and they post about the characters' lives just like real people would. If you follow Ha…

Social media crisis management: Be sincere, and verify
www.portent.com
Card image

"When a crisis like this happens, and you’re in the wrong, the mob is in charge of your brand. " - good advice for handling a crisis, and good techniques for monitoring sentiment

Don’t Let Paper Paradigms Drive Your Digital Strategy
blogs.hbr.org
Card image

we are headed into the fourth phase of social media... will see streams become primary design elements of operating systems for computing and mobile devices... all media types will be resolved in place, in the stream

10 things the EU should probably know about social media
mathewlowry.myhub.ai

The ever-excellent For Immediate Release (episode 638) put me onto 10 things you still need to know about social media / social business, by Olivier Blanchard (aka the Brand Builder), which sounds like every other post you've ever hear of. But it's worth a read...

An alternative overarching EU communication strategy?
mathewlowry.myhub.ai

At last, an opportunity to blog about gardening and EU comms in the same post.

Do we need more EU platforms, or sustainable EU media? (Updated)
mathewlowry.myhub.ai

On November 8, MEPs will discuss '10 concrete political proposals' for creating the European public sphere via digital media, developed by IHECS (Institut des Hautes Etudes des Communications Sociales) and their partners via Socialeuropeanjournalism.com.

Simon Anholt on EU propaganda
mathewlowry.myhub.ai

Last year, in the runup to the first EuropCom conference, I gave it a bit of a hard time. My cynicism was confirmed by many I knew who went, describing it as a conference about Web2 and social media which allowed little or no participation. Oops.

What is influence? or, Why I don't care about my Klout score (updated)
mathewlowry.myhub.ai

The subject of Klout has come up a few times on Twitter, so I'm posting this so I can point people toward a few articles I've found useful. Something I can't do in 140 characters. Which proves my eventual point.

What "The Filter Bubble" means for the Brussels Bubble
mathewlowry.myhub.ai

"The Filter Bubble", by MoveOn.org foreign policy director Eli Pariser, shows that the forces creating the Brussels Bubble are about to be reinforced by technology, operated invisibly - and with impunity - by a handful of companies.

Blogtour: The Hungarian Presidency opens up the Council (updated)
mathewlowry.myhub.ai

A few weeks before the Hungarian media storm broke late last year, the BloggingPortal editors were contacted by the (then upcoming) Hungarian Presidency team, seeking ideas for how they could cooperate with the Euroblogosphere. Being a loosely-at-best organised gang of volunteers, it took us a while to respond. To their immense credit...

Can EU social media scale to the EU?
mathewlowry.myhub.ai

A while ago I posted the idea that EUROPA could suffer if the EU Institution's limited online communications resources were refocused on social media. While social media offers the EU a great deal, this could be a serious problem, particularly given EUROPA's importance to any EU social media strategy. Commenters seemed to both agree and disagree...

The Brussels bubble may be growing, but it's still a bubble
mathewlowry.myhub.ai

A longer version of an article I published recently in NewEurope

Oh, so it's the media's fault noone likes the EU ...
mathewlowry.myhub.ai

Next week will see yet another physical meeting in Brussels dedicated to exploring the European public space, an irony which appears permanently lost to the organisers of the neverending stream of conferences, seminars and workshops which can be only attended by Brussels Bubble Insiders, and have neither webstreaming nor any online community (Euro…

Lisbon and the Euroblogosphere: my first use of the "c"-word
mathewlowry.myhub.ai

That's right - curation. Now officially Web2.0-buzzword-of-the-month (not quite sure which one).

Astroturfing the Berlaymont
mathewlowry.myhub.ai

One of the topics I've been developing on this blog for quite some time came up at last week's get-together organised by the Belgian IABC chapter: the need (or not) for social media guidelines for EU staff.

(When) Does EU blogging matter?
mathewlowry.myhub.ai

A Twitter conversation betweentwo much-followed EU-oriented bloggers over the weekend caught my eye. I won't identify them as you need to follow them on Twitter to see their tweets.It started when one asked whether anyone out there"still thinks that blogging is in any way likely to have an impact ... why should anyone listen to us? We st…

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.