Curated Resource ( ? )
The pros and cons of social partnerships
my notes ( ? )
"partnering with the likes of Facebook can also be a Faustian bargain: Media companies gain a deeper knowledge of their audiences and a broader access to them but simultaneously sacrifice the control and centrality they enjoyed in the era of mass media."
In an era where "all organisations are publishers", are the observations in this report limited to media companies? All companies, and indeed governments - need to consider the downside of relying on social platforms that "relegated [them] to being tangential players in the eyes of consumers, and subordinate in status compared to the social media giants."
Read the Full Post
The above notes were curated from the full post pro.gigaom.com/report/frenemy-mine-the-pros-and-cons-of-social-partnerships-for-online-media-companies/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=690210+of-editors-and-algorithms-evan-williams-on-the-future-of-media-and-mediums-role-in-it&utm_content=mathewingram.Related reading
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See also: Social Media Strategy , Content Creation & Marketing , Social Web