or
or
or
Tags

Overview: Social Media Strategy

Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.

How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?

The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.

It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.

Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Why You Love Design from Trust. You just don’t know it yet | by Jerry Michalski | Medium
jerrymichalski.medium.com
Card image

Systems with Design from Trust: assume most (not all) people have good intent."initially feel counterintuitive, even risky...social: they rely on human relationships. appealing: once you wrap your head around them, you want more."The discomfort is a symptom of how today's default setting is mistrust: "we’ve internalized the ass…

Stolen Focus: Johann Hari explains how your attention has been stolen - Vox
www.vox.com
Card image

I do like a challenge."We live in the most distracted time in human history. Can we reclaim our attention spans?... A new book by the British journalist Johann Hari, called Stolen Focus, takes a close look at what’s happening — and what’s happened — to our collective attention... we’re all becoming lost in our own lives, which feel more and …

Thinking becoming about thinking to harness the power of knowing what you don’t know (YANSS)
youarenotsosmart.com
Card image

A YANSS interview with Adam Grant, author of Think Again: The Power of Knowing What you Don’t Know. Generally an "extensive exploration of how to rethink your own thinking", including his WorkLife podcast interview of Margaret Atwood on procrastination.(When annotating a podcast I really like a transcript, but there was none for this epi…

The Future of Search Is Boutique | Future
future.a16z.com
Card image

Basically this piece starts to unpack for me my ideas of what millions of Hubs networked together and processed by AI would offer the world in terms of content discovery:With "tools like Notion, Airtable, and Readwise ... people are aggregating content ... reviving the curated web. But at the moment these are mostly solo affairs... fragmented…

Three protocols and a future of the decentralized internet
blog.datproject.org
Card image

An overview of three protocols - ActivityPub, Scuttlebutt and Dat - and their complementary roles in helping redistribute power from "large centralized corporate interests and back into the hands of individual people and small groups... No one protocol [is enough] ... each protocol has its strengths and weaknesses". We need "develo…

decentralized-social-networks
tinysubversions.com

Pretty good explanation of ActivityPub from Darius Kazemi: "ActivityPub describes ways for social network sites to talk to each other... [from] sites like Facebook, Twitter, YouTube, Snapchat... [to] New York Times ... Spotify. Basically any site where individual "users" create content and other people can subscribe to it could be A…

Personal Knowledge Management is Bullshit
www.otherlife.co
Card image

"the underlying problem is stubbornly intractable"Great piece, although I'm unsure that "a great proportion of the variance in “knowledge management” effectiveness across individuals is genetic", it is true that:productivity geeks exist, develop their system and then try to sell it.speaking from experience, it is really, r…

Open-sourcing Twitter's algorithms is more complex than Musk implies
thenextweb.com
Card image

"it's a start... Musk argued that disclosing what amplifies or downranks tweets would reduce the risk of “behind the scenes manipulation.” [but] algorithms alone offer limited insights" because it's not just an algorithm that defines what you see: it's a huge dataset - "content that enters the platform, each user’s p…

How should Knowledge for policy evolve?
knowledge4policy.ec.europa.eu

"Hitting “publish” on this, my first blog post on Knowledge4Policy (K4P), is a special moment for me. I’ve helped create a few online communities for the European Commission (I launched my first in February 2002, so I just missed that particular anniversary), but K4P may be the most important."

What is web3? - The New York Times
www.nytimes.com
Card image

Like most guides, this one wrongly includes 'blogs' in web1.0, with "people creating and posting their own content" happening later, in an era dominated by big companies. It's as if bloggers weren't posting content before 2005.“the internet owned by the builders and users, orchestrated with tokens... including decentr…

22/03/2022
A Prehistory of DAOs — Mirror
gnosisguild.mirror.xyz
Card image

tokens Trojan horse principles of cooperatives directly into highly financialized spaces... [but] as tokens that double as governance rights can be sold on secondary markets... DAOs can learn from cooperatives’ emphasis on long termism... DAOs could introduce more forms of decentralized governance into cooperatives.

OP Games - OP Games
opgames.org
Card image

OP Arcade is:HTML5 game platform, with tournament competitionsgame developers contribute games which are transformed into fractionalized NFTs buyers collect nfts, co-own gamesplayers can play for free (?)DAO for "game owners to make proposals, vote for game updates, fund additional development"The community: "players, game owners an…

20/11/2021
5 more things to know about trust — TigTech
www.tigtech.org
Card image

"5 interesting things ... distilled from a helicopter view of trust from various branches of psychology, sociology, behavioural science and Responsible Research and Innovation."focus on others: "perhaps similar to love and happiness, the more doggedly trust is pursued for its own sake, the more elusive it may become", so turn y…

Wiki as a Commons | Gordon Brander
subconscious.substack.com

Wikis are like Minecraft for thought — very simple, very open-ended... can generate complex living systems, from personal notes, to collaborative fansites, to Wikipedia.While open-ended, there's scarcity: there can be only one page for each name, forcing "negotiation, communal norms, communal goals, communal meanings... Open-ended meanin…

Implementing network learning
jarche.com
Card image

Jarche's network learning model encompasses 3 zones (social networks, communities of practice and work teams), with each activity involving both working out loud and personal knowledge management.There are several facets, each looking different depending on the zone - for ex:you share your work freely with your work teams (you are, after all,…

Anti-marketing | Work with the garage door up | Working on niche, personally-meaningful projects
notes.andymatuschak.org

Another echo of one of my recent posts (Simplifying Zettelkasten by working out loud), but almost certainly published before: "One of my favorite ways that creative people communicate is by “working with their garage door up,” ... giving a lecture about the problems you’re pondering in the shower; it’s thinking out loud".Essentially this…

Dunbar-scale social - by Gordon Brander - Subconscious
subconscious.substack.com

Excellent piece on the Dunbar number, and its implications for social media and society: "For hundreds of thousands of years, we lived together in small hunter-gatherer bands... with the same few dozen people... Our wetware reflects this fact. We can keep track of about 150 friends... 22,350 relationships ... number grows exponentially with t…

The Garden and the Stream: A Technopastoral | Hapgood
hapgood.us

I suspect this will be a canonical text for me moving forward with myhub.ai.Mike Caulfield in 2015, when my first hub was only about 2 years old, had also "been experimenting with another form of social media called federated wiki... instead of blogging and tweeting your experience you wiki’d it. And over time the wiki became a representation…

Now it’s easier to tailor Flipboard to your interests
www.fastcompany.com
Card image

Another example of topic-based aggregation being better at avoiding the toxic effects of a socially-based newsfeed (cf Reddit).Flipboard's new feature lets them quickly specify the subjects they care most about from among its 30,000-plus topics... "Flipboard uses AI to classify the articles and videos it’s aggregating and weave them into…

Facebook Quarterly Harms Report Q2 2021 | by Real Facebook Oversight Board | Jul, 2021 | Medium
rfob.medium.com
Card image

Real Facebook Oversight Board's 8-page "Q2 Facebook Harms Report ... deep-dive into Facebook’s impact on democracy, privacy, and human life this financial quarter" sets out:"serious problem with disinformation" which they actively choose to do nothing abouthow they let Trump's affiliate PACs to raise money on Faceboo…

Mark Zuckerberg is betting Facebook’s future on the metaverse - The Verge
www.theverge.com
Card image

An interview with Mark Z's, focusing principally on his "overarching goal ... to help bring the metaverse to life... convergence of physical, augmented, and virtual reality in a shared online space... [Defined as] spanning physical and virtual ... contain a fully fledged economy ... unprecedented interoperability” - the latter sounding v…

Wisdom, Truth and Falsehoods: are we in Plato’s Cave? - EU vs DISINFORMATION
euvsdisinfo.eu
Card image

Looking at disinformation "from a technological angle ignores that disinformation is an idea", so "we asked what the greatest thinkers in the history of philosophy would make of disinformation".Starting with Plato, writing when Athens was socially and politically turbulent, caused by a new invention: writing and reading. Plato…

Here's a Look Inside Facebook's Data Wars - The New York Times
www.nytimes.com
Card image

CrowdTangle, "running quasi-independently inside Facebook since being acquired in 2016" was broken up because ... "journalists and researchers were using CrowdTangle... to analyze Facebook ... dig up information considered unhelpful" by Alex Schultz, CMO & VP of analytics. His "Team Selective Disclosure won" - sh…

A privacy war is raging inside the W3C - Protocol — The people, power and politics of tech
www.protocol.com
Card image

Fascinating longread: "inside story of how the W3C ... became a key battleground in the global fight for web privacy", covering:how a few companies (browser engineers) traditionally dominate W3C (pre-vote) conversations,new & disruptive entrants to W3C working groups fighting to save existing ad-tech models following Google's la…

Pro-Trump Telegram channel preserved by researchers studying hate speech captures planning for January 6
techpolicy.press
Card image

German researchers studying "computational linguistics, hateful and oppressive speech and how social media exacerbates it studied ... five years of discussion between [Trump] supporters on Telegram, tracking how participants “gradually went from discussing governmental overthrow as a theoretical possibility to planning the January 6, 2021 Cap…

Mastodon Twitter Crossposter
crossposter.masto.donte.com.br

allows you to connect a Mastodon account and a Twitter account and enable cross-posting between them. You can choose some options, such as if you want to post boosts, unlisted toots or replies.

Why People Fall For Conspiracy Theories | FiveThirtyEight
fivethirtyeight.com

"There are traits that likely prime people to be more prone to holding these beliefs", and you may not be so different. Nice use of interactive games to find out.people with jumping-to-conclusions bias "more likely to endorse conspiracy beliefs ... also correlated with harboring delusions."people with "illusory pattern per…

Writing can improve mental health – here's how
theconversation.com
Card image

"more than 200 studies that show the positive effect of writing on mental health... but researchers don’t completely agree on why or how".One idea: "safe, confidential way to disclose emotions that were previously bottled up". But "recent studies show an increase in self-awareness ... could be the key". Turn your att…

Facebook Algorithm Promoted Posts Supporting Myanmar’s Military
time.com
Card image

Facebook’s own recommendation algorithms have been inviting users to like pages that share pro-military propaganda that violates the platform’s rules... in 2018 the social media company admitted it could have done more to prevent incitement of violence in the run-up to a military campaign against the Rohingya Muslim minority ...hired more than 100…

The Death of Instagram Influencer Lee MacMillan Shows that Social Media Needs to Stop
medium.com
Card image

Moving analysis of the basic falsity behind social media in general and Instagram in particular, and the mental damage done."Instagram is ranked the worst out of all the major social media platforms in terms of detriments to mental health. It does not build authentic connections; it does the exact opposite... an “influencer” [is] not as an ac…

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.