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Overview: Online Architecture

Probably the most common reason organisations contact me is to get help with their internal and external information architecture.

I usually find, however, that they first need to find a clear consensus on their communication strategy, content strategy and online strategy. Once that's done, I deliver a document which both you and your developers can understand, including some or all of the following:

  • highly detailed sitemaps: internal intranets, external websites, knowledgebases, and the information flows between them
  • mission statements for principal site chapters, features and content types
  • business requirements for any revised or new features
  • wireframes, allowing both you and your developers to envision how the result will look.

The aim is to deliver something detailed enough for professional developers and designers to give you a concrete quote, but not so technical that noone else understands what they're building.

I can then work with them to deliver it, or assemble a team and manage the site build for you.

Check out some of my firsts and best practices, or just get in touch.

More services: start with Communication strategy.

Relevant resources

Design Framework for Chatbots
chatbotsmagazine.com
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There are tons of chatbots ... little about how companies really get hands on.,,, my findings here, and here... a deeper explanation about how I exactly face the situation on a regular basis... I separate my process into 4 different steps: the bot scope, the chatbot personality, a prioritized list of must-have features and the chatbot flow.

27/02/2017
How to apply the Jobs-to-be-done methodology to web design
blog.juntoo.co

The Jobs-to-be-done methodology helps you focus on the job that the user wants done rather than who and how... First, we take the Persona out of the picture and instead add context. Then we focus on the motivation (i.e, answering the why). It gives us clarity to the whole situation and helps us be more creative in designing a solution.

Psychology: One topic, three angles (Top3ics, Feb 2)
mathewlowry.myhub.ai
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Yet another variation on the Top3ics format: exploring three facets of one topic, highlighting one outstanding resource (plus a few extra links) for each.  Today’s theme... psychology

Boosting CuratorBots with faceted search
medium.com
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Building a good CuratorBot required no coding skills. But a great CuratorBot needs faceted search. Can it be done without programming? - second instalment of Adventures of a non-Coder in the World of Chatbots…

Facebook's fake news problem can be solved through design—just look at Twitter and Nextdoor — Quartz
qz.com
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thoughtfully designed user interfaces can make us a freer, more humane, and more just society, just as poorly designed ones seem to have made many of us less compassionate, less informed, and more antagonistic... for a case study, we only need to look ... online forum Nextdoor.com originally ... a way of fostering community through neighborhood-s…

How to make a logo, for free, in about 5 minutes.
journal.designinc.com
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After you read this, you should be able to throw together a logo without hiring a designer in about five minutes.

29/10/2016
Two years in, Vox.com reconsiders its 'card stacks'
digiday.com
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they’re not the game-changer he thought they’d be... We have to stop trying to find a single problem. It needs to be solved in a million different ways, every single day.

"We’ll pretend to listen to them!"
medium.com

Quick response to Baekdael’s Are you under estimating prototyping?, over on Medium: "Your excellent post reminds me of a participation project a few years ago for a government organisation. Ostensibly, it was going to ‘open up’ EU decisionmaking to the public ..."

Are you under estimating prototyping?
medium.com
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prototyping is a great tool for developing user interfaces. But that is just the tip of the iceberg... you can prototype pretty much anything. Anything from a customer service interaction to streamlining a factory line process. Here are just a few ways prototyping could improve the user experience... They are a great collaboration tool. Instead…

13/09/2016
The Future of Conversational UI Belongs to Hybrid Interfaces – The Layer – Medium
medium.com
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some examples of a blended interface, bringing the best of the command line and GUI paradigms together... — notifications and quick input from the conversational side, along with a rich and intuitive experience from the GUI side... Each message has the potential to be a ,,, bite size applications like a photo carousel, media players, mini games, i…

02/09/2016
A compulsive audience and a complicit news media - Columbia Journalism Review
www.cjr.org
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as news outlets tailor their content to addictive platforms to pump up traffic, the distinction between consuming journalism and being wedded to “emails, constant notifications, and social media” is increasingly meaningless... if we are what and how we read, then our thinking will mirror the scattered and shallow tendencies of Web browsing.... …

How The Boston Globe is covering the Boston Marathon bombing trial – Poynter
www.poynter.org

covering trials can be tricky... trials don’t always unfold in orderly narratives. Instead, they develop in fits and starts, depending on which witnesses are called and which exhibits the prosecution and defense choose to enter.... attorneys don't actually build narrative... The challenge... to create a way to track those arguments as they're made…

The Ultimate Guide to Creating Effective Landing Pages
stories.buffer.com
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For the purposes of this post, let’s narrow landing pages down to those connected to content marketing or email marketing campaigns, and meant to generate conversions, bearing in mind those conversions may not necessarily be revenue-generating sales.

Die Dashboards Die! Why Conversations Will Reinvent Software
medium.com
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enterprise software helps the user answer one or more of the following questions:What’s important? (Surface relevant information)What do I do next? (Support decision making)How do I do it? (Facilitate action)... the conversational interface answers all three of the above questions better than the software tools we have today... Dashboards today …

Dark Patterns are designed to trick you (and they're all over the Web)
arstechnica.com
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"If you're too metrics-driven, you're only going to be focused on what moves a particular metric, and you will use any hack or any trick or any deceptive technique to get there.".. many of the worst dark patterns are pushed by businesses, not by designers

Inside The New York Times' new push notifications team - Digiday
digiday.com
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the first article in a series on “The Mobile Publisher,” a look at how publishers are tackling challenges in the shift to mobile, from design to content to monetization... People may spend most of their mobile screen time on apps, but the vast majority of that time is spent on just five apps. Meantime, publishers that haven’t invested in mobile a…

13/07/2016
Arriving this summer. Circa, a new way to do news!
circanews.com

Read the same documents our reporters gathered. Watch the video out-takes of an interview, or take a 360-degree virtual reality adventure. Test your knowledge about complex issues with a quiz. Sound off about issues, interacting through polls and emoticons or by leaving a comment. We’ll give you the tools and access to become involved, either in d…

Your favorite websites can now send notifications to Chrome on Android
www.theverge.com
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websites that support Chrome push notifications can send out updates that look and feel like regular app updates even if the Chrome browser isn't currently active on an Android device.. it requires an HTML5 feature called a Service Worker ... notifications will work on desktop and on Android, but not on iOS.... it will be up to web developers to …

13/06/2016
Behind the App: The Story of Circa
lifehacker.com
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I was feeling less informed every day, despite being inundated with options for information... our points are sorted by "importance", which is to say the most important on top, least on bottom, one other option was to sort by the timeline in which points were added... our writers are adding individual bits of information in discrete text boxes and…

29/05/2016
How Technology Hijacks People’s Minds
medium.com
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what product designers do to your mind. They play your psychological vulnerabilities (consciously and unconsciously) against you in the race to grab your attention. I want to show you how they do it.... The “most empowering” menu is different than the menu that has the most choices... When we wake up in the morning and turn our phone over to see a…

23/05/2016
Why Great Products Need Great Collaboration
www.smashingmagazine.com
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developers should not only be included in design and usability work from the beginning, they should also meet the people who eventually use their product... Developers need to be more vocal about the need to be included at these early stages... Excluding the developer from the design process will do nothing but prevent the project from living up t…

GDS chief outlines vision for Civil Service
www.ukauthority.com
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The solution is in a new method of policy making with strong similarities to the agile approach ... “Policy making will be service design, and the designing of services will be the making of policy. Ideas and their implementation will be so close together... The way the law is made will have to change.

11/05/2016
UX vs UI vs IA vs IxD : 4 Confusing Digital Design Terms Defined
medium.com

Here’s a quick overview on the four different primary forms of design to help you understand what they mean.

When is A.I. really useful in chatbots?
medium.com
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AI can be effective, particularly its Natural Language Processing (NLP) aspect — but only in the right context... we need to work out when it’s a help and when it’s a hindrance... Whilst AI may be the new kid on the technological block, it works best as a complement to good UI, not a substitute.

09/05/2016
The Feed Is Dying
nymag.com
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The feed is dying, and we feel shocked by its death — but we shouldn’t... imagine a library organized chronologically, or even the morning edition of a newspaper... the curated feed ... can, theoretically, eliminate posting anxiety, find the people you want to talk to (and the people you want to hear from) and make the experience of posting feel …

The Backlash edition: Slack, Bots & Content Marketing (Top3ics , 27 April)
mathewlowry.myhub.ai
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bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.

New York Times reinvents Page One — and it’s better than print ever was
www.niemanlab.org

The New York Times smartphone products now have redefined Page One for the digital era. Finally, we have a model. Mobile can be harnessed to share the day’s news, and works far better to keep us informed than newsprint ever could....engagement — more minutes, now especially in mobile — drives subscription sales, retention, and the ability to incre…

18/03/2016
Why Content Personalization Is Not Web Personalization
conversionxl.com
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What’s the difference between customization and personalization? - Customization: The visitor deliberately chooses between options designed to make the user experience more personal.- Personalization: The visitor is automatically shown personalized pages based on anticipated needs / wants.

How the internet is trying to design out toxic behaviour
www.theguardian.com
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Asking humans to judge each other can be a surprisingly powerful thing... But invoking a sense of being watched isn’t the only way platforms subliminally encourage social behaviour... persuasive design: if you want people to do something, don’t explain why, just show them how... If extremists seek to spread fear and shock, counterspeech might aim…

24/02/2016
What happens next with Conversational UIs
medium.com
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Conversational UIs will also force designers to cosy up to writers, or to become more linguistically literate themselves. Information architects will be trendy again, since syntax and labels are totally their turf.

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