How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
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Real Facebook Oversight Board's 8-page "Q2 Facebook Harms Report ... deep-dive into Facebook’s impact on democracy, privacy, and human life this financial quarter" sets out:"serious problem with disinformation" which they actively choose to do nothing abouthow they let Trump's affiliate PACs to raise money on Faceboo…
roughly 1 of every 1,000 pieces of content ... violates ... rules on hate speech... even with artificial intelligence and third-party moderators, the company was “deleting less than 5% of all of the hate speech posted to Facebook.”...civic integrity team... charged with protecting the democratic process and reducing misinformation ... recently dis…
When changing their Newsfeed algorithm, Facebook's tests found "a dramatic impact on the reach of right-wing “junk sites,”... [by] January 2018 a second iteration dialed up the harm to progressive-leaning news organizations instead... Mother Jones was singled out as one that would suffer... Daily Wire was identified as one that would be…
"Facebook quietly stopped recommending that people join online groups dealing with political or social issues", and will "assess when to lift them afterwards, but they are temporary." This part of the Facebook's AI plays a key role in pushing "people down a path of radicalization... groups reinforce like-minded views …
An interesting corrective: here's the Tech columnist for the New York Times, claiming Facebook is flooded with right-wing misinformation, not all labelled as such - and "it's not clear that labels are doing much". Most people - including, usually, me - will read that tweet, have their beliefs confirmed and move on. What's…
Several of the president’s tweets overlaid with disclaimers ... invoking Twitter's Civic Integrity Policy, which prevents users from manipulating elections. Trump’s tweets also effectively throttled by preventing other users from amplifying them. Facebook’s measures were less accusatory, attaching an informational label.Neither stopped Trump …
"Falun Gong-backed newspaper used aggressive Facebook tactics and misinformation to create an anti-China, pro-Trump media empire" - from a "low-budget newspaper ... handed out free on New York street corners" to "one of the country’s most powerful digital publishers... a leading purveyor of right-wing misinformation"…
Facebook threatens with legal action NY academics seeking to study Facebook's political ad targeting because their Ad Observer is a "scraping tool". The project collects data unavailable on Facebook's political ad archive: targeting data, geography, political contest, etc.., which they say now violates their rules established i…
Another analysis - with a lot of useful links - of the way social platforms managed the NYPost story, and what it tells us "about the status of social media companies’ reform efforts, and [how]... they are still failing to safeguard the democratic process?"First some facts:The NYPost article's "sourcing was so dubious that at l…
The platforms started doing what people concerned about disinformation have been asking for, and immediately came under fire from people concerned about censorship.When The New York Post published a story supposedly incriminating Hunter Biden "YouTube largely did nothing, Facebook deprioritized the Post story (slowing spread until 3rd party f…
There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.
All forms of content related to QAnon are banned, excepting posts from individual profiles, "even if they contain no violent content" - a significant update of Facebook's anti-Q August sweep - effectively treating it as an “identified Militarized Social Movement... no different than an extremist militia group, but not quite on the l…
Criticisms of social media platforms for allowing disinfo and hate speech to flourish are accurate, but sometimes also wishful thinking: "if only Mark Zuckerberg got his act together, American politics would get back to normal"A disinfo video gone viral may get half a million views - the first Trump-Biden "debate was probably seen b…
The new label makes clear that Facebook understands Trump is posting misinformation about whether votes are counted. But it is not fulfilling its stated policy to remove the post.
How a decades-long election delegitimisation campaign, amplified by social media disinformation, intersects with the death of a Chief Justice in a GoT-worthy season finale of “US democracy: Endgame”.
A tour of the year from Zuckerberg's original position - that private companies should not be censoring politicians or the news in a democracy - to the most recent U-turn, after a year of exploring options: from continuing to do nothing through to Twitter's position - banning all political ads."field testing revealed that none of th…
a group to analyze and critique Facebook's content moderation decisions, policies and other platform issues in the run-up to the presidential election... Facebook's own won't be ready for the election...The name - "Real Facebook Oversight Board" - is misleading: it won't hear users' claims or appeals; more of an …
Facebook reacted quickly, but it was reaction, not proaction, and therein lies the problem.When I saw and Queued this article, they'd confirmed to FastCompany that "political campaigns would be able to place new ads on Facebook starting November 4" which meant Trump could advertise an election victory before it was confirmed. By the…
More insights into the way Facebook removed 'strikes' from its internal system against conservative pages labelled as propagating disinformation. "Facebook employees in the misinformation escalations team... deleted strikes ... issued to some conservative partners for posting misinformation ... discussions ... showed [they] were wo…
"a fired Facebook data scientist details how the social network knew leaders of countries around the world were using their site to manipulate voters — and failed to act... I have blood on my hands"A huge memo detailing the story of a junior, unsupported employee making hugely important decisions under management which simply doesn'…
This edition’s 9 articles span the real meaning of “foreign meddling” and domestic flashpoints, social media platform preparations for Election Night and beyond, and how media has to go beyond factchecking as it tackles “pink slime” (yes, it’s a thing).
The world’s biggest social network is working out what steps to take should President Trump use its platform to dispute the vote.
Facebook's steps to verify election-related content and prevent disinformation or attempts at meddling have largely underwhelmed. Political ads may be banned for the week before the election, but not those created beforehand. In any case, that's after months of damage. And it doesn't stop people posting disinformation which are not …
fake Twitter accounts removed: impersonated black men who left the Dems because of BLM to support Trump ... some had tweets with over 10,000 RTs...bots risk drowning out an authentic black political dialogue... shutting them down risks collateral damage (ie shutting down actual people, not fake accounts)...Great metaphor: "we would have a lot…
Less than 5% of the 912 posts flagged for misinformation were dealt with by Facebook, Instagram, YouTube, and Twitter. Many concerned covid19 and over 10% mentioned Gates.Their election-related disinformation policies are unclear, particularly concerning content to de-legitimise the election, "which is likely to make enforcement difficult and…
Facebook’s Preferential Treatment Of US Conservatives Puts Its Fact-Checking Program In Dangeremployees and fact-checking partners ... left in the dark about how the company decides what content stays up and what comes down... PragerU’s second strike for false content that month ... should have triggered “repeat offender” penalties ... false labe…
Facebook is piloting a circuit breaker to stop viral spread of posts... might staunch the flow of dangerous incitement and misinformation ... America’s Frontline Doctors... pushed hydroxychloroquine ... Funded with dark money, promoted by influential accounts, advanced by algorithmic recommendations, and shared in large private Facebook groups... …
Facebook ... fact-checking partners “do review and rate climate misinformation... But opinion articles about climate change don’t receive fact-checking ... Climate change misinformation isn’t a priority
foreign pro-Trump troll farm was based in Romania... Facebook... didn’t see “clear evidence of financial motivation” or “clear links to known commercial actors...separate troll operation, tied to pro-Trump media organization Epoch Media Group, featured 303 Facebook accounts, 181 pages, 44 Facebook groups and 31 Instagram accounts... followed by mo…
Facebook employees collected evidence company giving right-wing pages preferential treatment when it comes to misinformation... worried how the company will handle the president’s falsehoods in an election year... Facebook is going to be used to aggressively undermine the legitimacy of the US elections... senior engineer collected internal evidenc…
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