Are you creating the content your audience actually wants to consume, or are you just talking about yourself?
What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?
And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?
Need answers? Get in touch.
More services: start with Communication strategy.
"If Charts lie, ChatGPT visualisations lie brilliantly". Exploring knowledge visualisations powered by ChatGPT, which can be particularly problematic because of the way the LLM's hallucinations - already hard to spot by their very nature - are also hidden behind the visualisation. But they have real potential as a creative muse.
In 7 minutes you'll learn how to get your password, edit your about page and use the bookmarklet to start curating content to your Hub.
This month sees the first generation of Hubs (other than mine) go live, so it’s time to imagine what comes next: AI integration? Filter-bubble Piercers? HubBots? Factcheck-driven credibility scores?
MyHub.ai is a platform for individuals and companies who care about content. You use it to create your Hub: an AI-powered, ad-free centre for your online presence.
Behind the scenes, your Hub will help you extract the most value from the best content, rather than being drowned in a firehose of meh.
Whenever you see something you want to Hub, just select some text and click the ‘bookmarklet’ button you’ve dragged onto your Browser’s toolbar.
Your Hub’s navigation is a natural sentence - the 'navigation phrase'. The word “Everything” in it is the default choice from a dropdown list of Categories. Each is a bundle of tags, allowing you to organise your content in overlapping groups.
Each (optional) Service page not only sets out the Services you provide, it provides the stuff you Like, Think and Do relevant to that service, making it more useful to your audience.
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