Overview: Media

people comment 10 times more on Facebook Live videos than on regular videos... we wanted to highlight some of the recent trends and themes we’ve seen emerge... Local reporters often have devoted fans who are interested in viewing their authentic Facebook Live content. Certain news content resonates...

With its reliance on polling data over source cultivation and number crunching over narrative, FiveThirtyEight... is at the forefront of a shift in the way political journalism is practiced.... being an outsider, maybe you’re able to call B.S. a little easier. That’s a helpful role to have.... the site attracted nearly 10 million unique visitors …

“So far, the growth around online video news seems to be largely driven by technology, platforms, and publishers rather than by strong consumer demand,”

using Facebook to repackage some of its magazine stories into video form... takes advantage of a Facebook tool that lets publishers merge a series of photos into videos... kept things simple... roughly 30 seconds and rarely going beyond a few words, a chart, or a photo in each individual slide... take as little as two minutes

isn’t squeamish about mixing marketing and editorial.... For instance, a commercial journalist sits within the editorial team and creates content for the ESI Media brands across a vertical like TV and entertainment, will help pitch ideas for a relevant TV client

Referral traffic to publishers from LinkedIn ... has been on a steady uptick... In January, publishers saw traffic to their sites from LinkedIn explode, in some cases tripling...puts LinkedIn into the top-10 referrers of the web... Publishers are now in a better position to make decisions on LinkedIn editorial strategy... a very particular traffi…

Pay models are gaining some traction... increased focus on appealing to smaller, but more dedicated, audiences ... 10 to 20 percent of revenues from digital...monetizing mobile of course remains an open question... “Honestly, now, I think there is no business model.” Here are a few interesting case studies

Circa 360, will produce two weekly ad-supported VR pieces... brands can run VR-shot pre-roll ads... take our consumers to places that journalists get to go but the public very seldom gets to ... immersive advertising ... augmented reality ad spots... short videos that hand off to each other—they have a purpose or a pathway to see other stuff b…

two products, Springboard and Time Inc. Connect to help editors source content from contributors, some for traditional editorial content and some for native or branded content... a way for editors to create more content around specific topics or events rather than just getting content on the cheap... gathering ... people with some degree of social…

NBC News has found that people are willing to click through to its site when there’s breaking news, so it’s posting less of those articles on Instant Articles while posting more feature-type content... The New York Times ... tended to be long-form think pieces or analysis, not breaking news

Far from disappearing, human curation and sensibilities have a new value in the age of algorithms... Facebook is mired in a series of controversies about the curation of its news feed... recently tried to smooth the process out by firing its human editors … only to find the news feed degenerated into a mass of fake and controversial news stories.…

To try and focus on all our energy to bring new readers to site as opposed to serving loyal readers began to feel like the wrong way to look at it… identified a set of metrics that stand for loyalty ... created content people wanted to come back for on the regular. So far, it’s delivering: site traffic is up 31 percent... People who come 25 times…

Each issue is conceived around a single topic ... with a new cluster of pieces, grouped together as chapters, published each Thursday.... To supplement ... Facts So Romantic, a blog updated closer to daily Another against-the-grain move: Its print magazine collects the best of the magazine’s web content... printed on high-quality paper and desi…

A financial incentive and a paid coordinator were essential to the success of the project. The intangible that made the project really work, however, was the willingness on the part of Media Consortium members to work with each other... not have been possible without a trust-based network in place... At the beginning of the project, outlets asked…

This paper will explore and critique the logic and motivations behind the position that these content providers/aggregators are technology companies rather than media companies, as well as the communications policy implications associated with accepting or rejecting this position... The final section discusses why it is important that these online…

Facebook wants to have the responsibility of a publisher but also to be seen as a neutral carrier of information that is not in the position of making news judgments... when Facebook was still censoring the napalm photo ... the site’s trending bar began posting ... a story suggesting September 11 were caused by a “controlled demolition”.

over 30 news organizations ... and tech companies such as Facebook, Twitter, and YouTube to share best practices on how to verify true news stories and stop the spread of fake ones.

Following the controversial firing of the editorial team who managed the Trending Topics... technology that will help prevent fake news stories from showing up in the Trending section.

We’d love to make it easy for you to get up and running with Facebook Ads. These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

Another controversial Facebook takedown, another muddy explanation for an erroneous removal.

all the pros and cons had to be considered. Here are some of the reasons and learnings behind this decision.

“a monopoly of content distribution that will be mainly driven by user-generated content, and by professional content by commercially interested players.... pretty traumatic scenario of information or propaganda. It will be very painful for democracies.”

The CIA wants to make sure that the privacy rights of this fictional character aren’t violated.

NPR... team of more than 20 reporters offering real-time assessments on a live transcript of the debate.... used a transcription service that provides closed captioning via its API and fed the transcript into a single Google Doc where staffers cleaned up the transcription as it came in... more than 50 people had access

“the news on Facebook is what Facebook says it is.”... before the arrival of the internet news in newspapers was what newspapers said it was... the controllers of news outlets - newspapers, TV and radio, online - make choices about what to publish and, more significantly, what not to publish. Facebook’s increasing dominance over advertising is c…

with newsrooms reeling... a weakening of the stable platforms threatens to cause general informational impoverishment, a degradation of the entire information ecosystem. Adding to the worry, people today are exposed to news ... through a single platform—mainly social networks, which tend toward a clustering of like-minded individuals. Together,…

at The Information, the subscription-based tech news publisher, comments and community aren’t just intact — they’re a selling point... The Information puts its members front and center. Subscribers get their own bio pages... its subscription call to action entreats visitors not to get access to great information or level up their tech and media k…

‘Ask’ enables editors to create embeddable forms to invite contributions from readers. These could come in several formats, including text, photo, video, audio. The contributions can be (optionally) linked to existing user profiles. Editors can filter, sort, share, and manage the contributions, and then display the best ones in a gallery.

I find value in reader comments that can’t be adequately reproduced elsewhere. The argument that the conversation has migrated to Facebook and Twitter is flawed. ... they are no substitute for having discussion take place where the story itself lives. ... News organizations should fix online comments rather than ditch them... the feedback is... f…

One small tag for Facebook, one giant disaster for your favorite publishers... For publishers sharing native ads ... have to tag the brand in the post... that brand’s marketing team gets access to the post’s insights... allow savvy marketers to calculate just how big a margin publishers are taking on these campaigns — and potentially walk away fe…