Overview: Communications Tactics

Organizations must connect their causes to the personal aspirations of their audiences to transform public attitudes... having a majority is not enough... You need a majority that can’t be eroded or peeled away... in 1996... 27 percent of the US public supported legal recognition of same-sex marriages... 60 percent in 2015 ... the new normal... ac…

bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.

The main Topics this time are language technology, mobile innovation and EU communications, with a few extras to catch-up since the last edition.

Conversational UIs will also force designers to cosy up to writers, or to become more linguistically literate themselves. Information architects will be trendy again, since syntax and labels are totally their turf.

"We put aside existing notions about news apps and imagined what our journalism would be if it lived natively on your iPhone. It wouldn’t be a facsimile of our website. It would be something entirely different, with original writing, new features, and a fresh interface."... The Quartz news app isn't for everybody ... the app is by design unlikely…

Bots are to modern messaging apps what APIs were to Web 2.0; a way to build on top of other services, experiment, and create a new way of interacting with existing services... what inspiration can we draw from the past that might help us to think about designing Conversational UIs?

the notion of functionality lifting itself out of app silos and being made available as services.... pieces of micro-content and micro-functionality surfacing as cards... a constellation of screens, regardless of whether it’s a desktop, laptop, tablet, phone, watch, or whatever ... an app-based channel for cards... your conversations and the f…

Take a look at any successful sales pitch, investor pitch, or marketing message, and you’ll nearly always find the Move... can make your website messaging more engaging, your positioning more powerful, and your product collateral more effective. - Want a Better Pitch? Master the “Move.” — Firm Narrative — Medium

"All interesting theories are an attack on the taken-for-granted... We accept beliefs that align with our biases, but reject the value of these findings. Why? Because they don’t teach us anything new. In order to grab the attention of an audience, you must make a proposition that negates an accepted one."