or
or
or
&
The Death of Instagram Influencer Lee MacMillan Shows that Social Media Needs to Stop
medium.com
Card image

Moving analysis of the basic falsity behind social media in general and Instagram in particular, and the mental damage done."Instagram is ranked the worst out of all the major social media platforms in terms of detriments to mental health. It does not build authentic connections; it does the exact opposite... an “influencer” [is] not as an ac…

Even LinkedIn Is Overrun by Influencers | Index
index.medium.com
Card image

This article absolutely nails why I can't stand LinkedIn anymore, describing the site as completely performative, and the "LinkedIn newsfeed ... as a vast wasteland... almost entirely filled with marketing gurus, salespeople talking sales, and recruiters and “career coaches” offering the same job search tips over and over".Why? Beca…

Lessons for Social Change Communications Strategy From the US Marriage Equality and Antismoking Campaigns
ssir.org
Card image

Organizations must connect their causes to the personal aspirations of their audiences to transform public attitudes... having a majority is not enough... You need a majority that can’t be eroded or peeled away... in 1996... 27 percent of the US public supported legal recognition of same-sex marriages... 60 percent in 2015 ... the new normal... ac…

Vlogging events: authenticity ex-Osmo
mathewlowry.myhub.ai
Card image

I finally vlogged my first event. Some first impressions.

Productivity, innovation, community & more (Top3ics, 1 Dec)
mathewlowry.myhub.ai
Card image

Over 40 new resources ... some great longreads to enjoy as the nights grow long, the productivity tips you’ll need to find the time to read them, and a free set of steak knives. The Christmas season, after all, is almost upon us.

How to Thrive in the Live Streaming Revolution
www.entrepreneur.com
Card image

Customers today can spot a phony from a mile away, and brand success will require that companies foster real, authentic connections that mirror human relationships... The live streaming revolution will be awkward. It will be messy. It will be funny, and it will be sad. And all of that is exactly what customers want... there’s something pure an…

Rise of the Social Influencer and Sponsored Posts
www.linkedin.com

only when people are tempted to write gushing praise about a product they secretly despise that I think you have thrown away everything that you supposedly stand for... quite depressing to think that after all these years, we are still trying to put a price tag on everything that moves.,, However, there is something quite refreshing and excitin…

How do you stay authentic in your business?
medium.com
Card image

Authenticity: one of them hot button topics.... because we crave human connection in a technology-driven world? Is it because the Internet has become so saturated with bogus people spewing bogus content and using bogus titles?... we asked our community of digital creatives. Here’s what they said:" My favourite: "Authenticity is ... about bei…

28/08/2015
Social media fundamentals, productivity & authenticity (Top3ics, 21 August)
mathewlowry.myhub.ai

In this edition I highlight only one post, and mention a few others. Topics: truth, authenticity & trust, but also productivity and digital transformation.

TL;DR: “From One Spokesperson To Millions”
mathewlowry.myhub.ai
Card image

A tl;dr version of “From One Spokesperson To Millions” the brilliant 45-minute longread by @jessedee on taking one of the most successful campaigns of all time - Paul Hogan’s 1980s Tourism Australia campaign - and updating it for the age of user-generated content. Some key quotes:

Authenticity has disappeared from my online life
medium.com

In response to In Search of Authentic People in The Age of Automation: "Authenticity was supposed to be what social media was about — it was social, it was supposed to be about us. And... your authenticity was the best coin you had."

14/08/2015
In Search of Authentic People in The Age of Automation
medium.com
Card image

People are worried they will lose their jobs to robots but if you ask me, most of us have already lost our minds to the machines. Our personalities. Our authenticity. Who are you as a human? - In Search of Authentic People in The Age of Automation — Medium

13/08/2015
Science journalism, longform & authenticity (Top3ics, 12 August)
mathewlowry.myhub.ai
Card image

In this week’s newsletter I return to the “3 Topics, 12+ links” template of week 1, but present things a little differently…

Poisoning the well for EU social media
mathewlowry.myhub.ai

PR firm interns posting fake reviews about iPhone apps for their clients. Ghost blogging and tweeting by just about everyone, including thought-leaders in social media.  Bloggers not disclosing sponsorship. It's just a matter of time before someone poisons the well for EU social media.

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.