Social media fundamentals, productivity & authenticity (Top3ics, 21 August)
In this edition I highlight only one post, and mention a few others.
My week’s best read
If there was one post I’d recommend this week, it’d be From One Spokesperson To Millions, a 45-minute longread on Medium.
Billed by author Jesse Desjardins as “a short version of a long master’s thesis”, it takes as its starting point one of the most successful media campaigns of all time - Paul Hogan’s 1980s Tourism Australia campaign - and shows how it relates to Tourism Australia’s massively successful social media campaign today.
Not interested in tourism, and/or Australia? No matter - by taking two completely different campaigns, separated by decades and a complete revolution in the media landscape, Desjardins shows how how and why some principles of communications are fundamental (hint: start with truth and trust).
Not convinced? Then check out my tl;dr version, and then decide.
More: 162 resources tagged social media.
Other top tags this week
The above post was tagged authenticity, as are 8 other resources including, last week:
- Attention is a Currency: It’s Time to Re-Think Storytelling and Content Marketing (Brain Solis)
- Authenticity has disappeared from my online life, which was my response, on Medium, to In Search of Authentic People in The Age of Automation.
Did you miss: authenticity also featured in last week’s newsletter.
I also tagged a few good posts productivity:
- The difference between time and attention,
- Our distracted age
- and, above all, Living Wisely in the Digital Age.
Did you miss: Manage the Firehose or it will manage you, my Slideshare-enhanced 11-minute longread accepted into the Better Humans publication.
And I tagged three more posts digital transformation - i.e., the future of organisations, the economy and the world of work (and not just web design):
- The Work And Inequality Challenge Of The Digital Revolution: How Should Governments Respond?
- The Future of Firms. Is There an App for That?
- Networks and the Nature of the Firm
- The C-Suite’s Challenge: The Changing Future Of Work
Did you miss: The future of GDS: Life after Mike Bracken and Francis Maude
Related reading
More Stuff I Think
More Stuff tagged productivity , digital transformation , authenticity , newsletter
See also: Communication Strategy , Content Strategy , Digital Transformation , Productivity , Politics , Communications Strategy , Science&Technology , Business