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Consumers Can't Tell Native Ads From Editorial Content
www.mediapost.com
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Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study by researchers at Grady College ... only 17 out of 242 subjects -- under 8% -- were able to identify native advertising as a paid marketing message in this experiment... Just 18.3% identified native ads as paid messages in the secon…

GM and Lyft are teaming up to build self-driving cars
www.vox.com
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competition in the ride-hailing market is really just the prelude to a much bigger fight over dominance of the self-driving car market over the next couple of decades... If cars are primarily rented, rather than owned, then they can be optimized for shorter trips ... Short-range, high-efficiency electric vehicles will become more practical. -…

Digital publishers face a winter of discontent - Digiday
digiday.com
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Media heads towards 'winner take all' landscape: “You don’t want to be a second- or third-tier partner."

05/01/2016
A Few Faves from 2015
medium.com
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I just want to share a few of my favorite cultural things from 2015, especially from film, literature, television, music and podcasts.

04/01/2016
How the P.C. Police Propelled Donald Trump
www.thedailybeast.com
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The extremist adherents of this new political correctness have essentially taken a flamethrower to the public space and annihilated its center. Topics in American life that once were the legitimate subjects of debate between liberals and conservative are now off-limits and lead to immediate attack by the cultural establishment if raised at all. An…

04/01/2016
‘Transformer in chief’: The new chief digital officer
www.mckinsey.com

The CDO is now a “transformer in chief,” charged with coordinating and managing comprehensive changes that address everything from updating how a company works to building out entirely new businesses.

Six building blocks for creating a high-performing digital enterprise | McKinsey & Company
www.mckinsey.com

companies that have successfully transitioned to become high-performing digital enterprises are able to orchestrate six building blocks: strategy and innovation, the customer decision journey, process automation, organization, technology, and data and analytics

So, what exactly is branding?
medium.com
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A brand is a unique set of associations in the mind of a customer... Mention a luxury brand like Rolex and the associations that spring to mind are likely to include wealth, prestige, status, craftsmanship, heritage, exploration. Whatever your take on someone who sports a $30,000 Daytona, it’s probably going to be different from what you think whe…

03/01/2016
Publishers Are Selling Out to Facebook
www.technologyreview.com
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Publishers like the New York Times should be having an existential crisis over Facebook’s instant articles. Instead they’re embracing them.. digital content is being divided between a lucrative high-end entertainment world,... and a low-end publishing world where content is expected to be “free,” ... a model that... might work to BuzzFeed’s adv…

Why cards are dominating mobile design
thenextweb.com
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2015 is the Year of the Card. Screen-size cards are everywhere, from websites to native apps and are designed to look like their physical counterparts. It’s an easy way for you to shuffle through a series of digital containers with the flick of a thumb...cards are a style that seems just made for apps.

Up against the paywall
www.economist.com
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IS IT boom or doom in the news business? Headline-grabbing sums are being invested in online newspapers... Yet for those publications founded in the era of hot-metal type, advertising revenues continue to fall... American dailies lost around $30 billion in ad spending between 2005 and 2014, or 60% of the total... the main hope is to find ways of b…

02/01/2016
ISIL is really a revolt by young Muslims against their parents’ generation
qz.com
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The world-renowned specialist of Islam and the geo-politics of the Middle East has developed a “third way” of understanding the new globalized jihadism. He believes the underlying cause is a deep generational fracture that has sparked an international jihadi movement from France to Tunisia, and Turkey to Saudi Arabia.

02/01/2016
A Note on Trump: We Are No Longer Entertained
www.huffingtonpost.com
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As Jeffrey Goldberg just tweeted, "Donald Trump is now an actual threat to national security"... we will be changing how we cover him at The Huffington Post. Back in July, we announced our decision to put our coverage of Trump's presidential campaign in our Entertainment section ... "Trump's campaign is a sideshow."Since then Trump's campaign …

02/01/2016
skimming and digging using atomised content - BBC R&D
www.bbc.co.uk
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we want to create use cases for people with limited time available to explore news stories on the mobile ... challenge is to provide the news in a quick, snappy format while also providing the opportunity to deepen their understanding when needed. As well as providing summaries and deeper information we feel this approach could lead to news bec…

01/01/2016
Samsung Preps Apple News Rival In Europe, Inks Axel Springer Deal | TechCrunch
techcrunch.com
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full rollout in those markets, and elsewhere in Europe, is slated for “early 2016”.) Upday sounds as if it will be aggregating a variety of editorial content based on contextual signals available via mobile — such as user location and interests. UPDAY will offer Samsung customers access to a range of news content that combines ‘Need to Know’ in…

01/01/2016
The endless echo chamber of online “influencers” is robbing the Internet of its soul. — Medium
medium.com
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society had a pretty straightforward system of rewards: you give us something of value, and we’ll heap praise on you. It’s a fair trade ... that most social media gurus ... are unwilling to make ... insist on trying to “hack” the system... sheer laziness... shortcuts to notoriety rather than slowly, painstakingly, lovingly crafting something of va…

2015, an awful year for Europe’s free media
www.politico.eu
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Attacks by Islamic militants, unjustified arrests, assaults, harassment, threats and tougher legal restrictions made it harder for editors, reporters and photographers to hold the powerful to account across the region this year, according to media organizations and NGOs.Hopes that politicians would increase protections for independent media after …

01/01/2016
16 More Sure-Fire Ways to Make Sure Your Emails Are Opened
www.jeffbullas.com
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In the last post, we saw 15 different ways you can instantly boost your email open and read rates today.We looked at how you can be play ethical, use hypnotic words, create a stellar autoresponder list and a personalized welcome message, among other things.Here are 16 more ways to make sure your emails are opened and to boost your click-through ra…

30/12/2015
Why is the media so afraid of Facebook?
www.theverge.com
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the power of Facebook’s algorithmic News Feed... doesn’t show users everything their friends post, and so Facebook can demand a toll from publishers for placement in the stream. Today that toll looks like simply programming content to the algorithm, tomorrow it looks like publishing Instant Articles, and maybe next year it looks like paying Facebo…

30/12/2015
Can Donald Trump's social media genius take him all the way to the White House? | Technology | The Guardian
www.theguardian.com
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If there’s anything that goes some way to explaining Trump’s popularity in the midst of his quasi-fascistic views that reached a nadir with his call to ban all Muslims from entering the United States, it is his social media prowess. Trump has more than 5.5 million Twitter followers and 4.5 million Facebook fans. He has a presence across YouTube, V…

29/12/2015
Commit to Under-Scheduling in 2016
hbr.org
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To feel most joyful and satisfied, you need to not only accomplish certain priority items but also prioritize certain experiences of time... Here’s how to reclaim your desired experiences of time ... make it a rule to have at least 15 minutes between meetings to wrap up your notes, get a drink of water, and have a moment to breathe... you’ll end u…

29/12/2015
8 Tips for Using Medium Effectively | craigconnects
craigconnects.org
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Here are 8 tips for using Medium effectively:

29/12/2015
Spotlight Stories on YouTube
support.google.com

Google Spotlight Stories is a new form of storytelling made specifically for mobile and VR. In these 360-degree, interactive stories, your phone becomes a window to a world all around you. The sensors on your phone allow the story to be interactive; when you move your phone to various scenes, you are able to unlock mini-stories within the story.

Our ten most popular articles from 2015
www.economist.com
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A FEW trends emerge from the list of The Economist's ten most-read articles of 2015. The theme of inequality remains top of mind for our readers; articles about Asian-Americans, working-class males and inherited privilege all found their way into the top four. Many articles in this list are amongst our longer offerings, suggesting that readers set…

29/12/2015
Elon Musk is right about the threat of AI, but he’s dangerously wrong about why - Quartz
qz.com
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humans are already building a specific kind of AI ... systems that we construct and endow with legal, real-world power ... their own internal structures of rules and traditions, while humans perform fuzzy brain-based tasks specified by the system. The system as a whole can act with an appearance of purpose, intelligence, and values entirely distin…

29/12/2015
15 Best UX Articles of 2015
medium.com
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We have read a lot of awesome articles from the community this year. We picked up for you the best of what we came through in 2015.

29/12/2015
Medium’s Best Design Writing of 2015
medium.com
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we’ve curated and categorized 62 of Medium’s best design posts from the past year. Enjoy!

28/12/2015
The Sunday Long Read: Best of 2015
us9.campaign-archive2.com
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The very best long reads of the yearChosen by Don Van Natta Jr. (@DVNJr) and Jacob Feldman (@JacobFeldman4)

28/12/2015
Science Fiction (and Fantasy) Books I Read in 2015
medium.com
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Lots of people read science fiction when they're young, but most people I know grow out of it. I never have, and to this day, for pleasure I almost exclusively read Science Fiction with the occasional Fantasy thrown in.

28/12/2015
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