"Google+ is much more about learning and educating than Facebook. People tend to be more serious and want deeper and more insightful content than pictures of puppies and cats." Hooray for that!

"As content strategists, writers, and editors, we ask a lot of questions every day. It's part of our job. We ask practical questions about websites, words, and sentence structure. We ask hypothetical questions to get people thinking. We ask uncomfortable questions, and we ask questions we don't really want to know the answers to. But there's one q…

"Persona research is a science in itself, where the basic idea is identifying your audience. It is unavoidable to have a clean understanding of the audience's requirement, the discovery process, their knowledge and their interests in order to deliver appealing content, ultimately helping in your conversion process. This post focuses on how to c…

"Now that content marketing is the hot marketing buzzword, what are the critical elements your content needs to rise above the noise to drive measurable business results? To help you, we surveyed 19 top content marketing experts to get their advice and here's what they say." Good stuff here. PS. Point 1: "Stop being amazing, and start being…

"I'm going to curate and occasionally publish a great little list of content links."

"But the strategy of marketing itself as a fast food alternative to Big Food has clearly worked well for Chipotle. Now Chipotle is betting that it can sell even more burritos by lambasting the Big Food companies that drug animals in the name of profit. That's the message of a new short film and game the company launched Thursday that takes a cu…

"Trello's a fantastic free app which is fun to use, and makes planning content workflows a snap. The video outlines a workflow, and you can download the Trello board shown"

Good questions on content strategy: "Is a content strategist someone who is a master of the English language, someone who can spin snappy marketing content into a flexible web design that responds to the screen real estate and capabilities of a mobile device? Or, is a content strategist someone who examines your current content lifecycle in an a…

we are headed into the fourth phase of social media... will see streams become primary design elements of operating systems for computing and mobile devices... all media types will be resolved in place, in the stream

Project manager and architect of a successful pilot to reorganise EUROPA along thematic lines, so people could figure out What the EC did, Why and How, in areas of interest to them, without studying its labyrinthine internal structure.

The comm strategy for DG Information Society revoled around a segmentation of the target audience based on their level of interest in - and hence understanding of and motivation to visit/read/learn/share - the work of the DG.