Today, the newsletter is a petri dish, where audience-development teams tinker .... Publishers that treated email as its own animal saw benefits including massive boosts in traffic and upticks in digital subscribers... subscribers are disproportionately loyal ... an ideal group to test ideas on

If you’re shocked, as I am, by the Presidential election result, you live in a bubble...Your job now is to step outside of whatever bubble you live in and educate yourself... Paying for news — investing in quality journalism and a free and open press — is what allows us to maintain our democracy. It’s not a coincidence that despots like censorship…

I’ve read dozens of journalism postmortems and tweets lamenting how and why journalists got it wrong last week. Here’s a short, probably-not-comprehensive summary:... Among the 30 survey questions sent to journalists: What's your biggest blind spot? The first answer was: “Groupthink. We draw from a limited pool of people who generally have a simi…

information bubbles didn’t burst on 8 November, but ... mainstream media and polling systems underestimated the power of alt-right news sources and smaller conservative sites that largely rely on Facebook to reach an audience... fake news is not a uniquely Republican problem... What is ... is the validation given to fake news by the now president-…

Breitbart News Network is expanding its U.S. operations and launching sites in Germany and France... as it seeks to monetize the anger and anti-immigrant sentiment unleashed by Donald Trump’... Milo Yiannopoulos is ... explore launching a new television show... an opening to tap ... a wave of American populism similar to forces driving Britain …

How to make sense of Donald Trump’s election? Here are some articles which helped me. Maybe they’ll help you.

many of us have burrowed into our own echo chambers of information. In a recent Pew Research Center survey, 81 percent of respondents said that partisans not only differed about policies, but also about “basic facts.”... if you study the dynamics of how information moves online today, pretty much everything conspires against truth... when confron…

Two convergent trends are making populism a potent negative force. First, democracies have morphed into unrepresentative plutocracies that lead growing numbers of people to feel shut out and voiceless... Media ... business model is now based on social media and clicks, not facts. Clicks depend on theatrical performance, stunts, celebrity, ent…

Segregated social universes, an industry moving from red states to the coasts, and mass media’s revenue decline: The disconnect between two realities shows no sign of abating... American political discourse in 2016 seemed to be running on two self-contained, never-overlapping sets of information... today’s media ecosystem encourage that separatio…

42% use editorial teams for native advertising... Yet 38% say the lack of separation of the editorial and commercial sides of the business is a threat

The debate on whether Facebook is a media company or not is not new... My take: it matters how users perceive Facebook, not how others — Facebook insiders or not — define it.

Spectrm is one of the first ventures that allows publishers to create and manage so-called chatbots for delivering content to audiences over messaging platforms including Facebook Messenger, Slack and Telegram... niche articles, only available on certain publications, seem to be more popular than general news that’s widely available elsewhere... …

voters feel let down by the BBC’s coverage being hampered by impartiality rules... we are entering, as the Americans seem to have entered, an era of identity politics where the politicians, the campaigners, are seeking by a process of nods and winks to let you know: ‘Hey, this is where you belong. Your people are here.’”

“So far, the growth around online video news seems to be largely driven by technology, platforms, and publishers rather than by strong consumer demand,”

using Facebook to repackage some of its magazine stories into video form... takes advantage of a Facebook tool that lets publishers merge a series of photos into videos... kept things simple... roughly 30 seconds and rarely going beyond a few words, a chart, or a photo in each individual slide... take as little as two minutes

isn’t squeamish about mixing marketing and editorial.... For instance, a commercial journalist sits within the editorial team and creates content for the ESI Media brands across a vertical like TV and entertainment, will help pitch ideas for a relevant TV client

Referral traffic to publishers from LinkedIn ... has been on a steady uptick... In January, publishers saw traffic to their sites from LinkedIn explode, in some cases tripling...puts LinkedIn into the top-10 referrers of the web... Publishers are now in a better position to make decisions on LinkedIn editorial strategy... a very particular traffi…

Pay models are gaining some traction... increased focus on appealing to smaller, but more dedicated, audiences ... 10 to 20 percent of revenues from digital...monetizing mobile of course remains an open question... “Honestly, now, I think there is no business model.” Here are a few interesting case studies

Circa 360, will produce two weekly ad-supported VR pieces... brands can run VR-shot pre-roll ads... take our consumers to places that journalists get to go but the public very seldom gets to ... immersive advertising ... augmented reality ad spots... short videos that hand off to each other—they have a purpose or a pathway to see other stuff b…

two products, Springboard and Time Inc. Connect to help editors source content from contributors, some for traditional editorial content and some for native or branded content... a way for editors to create more content around specific topics or events rather than just getting content on the cheap... gathering ... people with some degree of social…

To try and focus on all our energy to bring new readers to site as opposed to serving loyal readers began to feel like the wrong way to look at it… identified a set of metrics that stand for loyalty ... created content people wanted to come back for on the regular. So far, it’s delivering: site traffic is up 31 percent... People who come 25 times…

Each issue is conceived around a single topic ... with a new cluster of pieces, grouped together as chapters, published each Thursday.... To supplement ... Facts So Romantic, a blog updated closer to daily Another against-the-grain move: Its print magazine collects the best of the magazine’s web content... printed on high-quality paper and desi…

A financial incentive and a paid coordinator were essential to the success of the project. The intangible that made the project really work, however, was the willingness on the part of Media Consortium members to work with each other... not have been possible without a trust-based network in place... At the beginning of the project, outlets asked…

This paper will explore and critique the logic and motivations behind the position that these content providers/aggregators are technology companies rather than media companies, as well as the communications policy implications associated with accepting or rejecting this position... The final section discusses why it is important that these online…

Facebook wants to have the responsibility of a publisher but also to be seen as a neutral carrier of information that is not in the position of making news judgments... when Facebook was still censoring the napalm photo ... the site’s trending bar began posting ... a story suggesting September 11 were caused by a “controlled demolition”.

Another controversial Facebook takedown, another muddy explanation for an erroneous removal.

“a monopoly of content distribution that will be mainly driven by user-generated content, and by professional content by commercially interested players.... pretty traumatic scenario of information or propaganda. It will be very painful for democracies.”

“the news on Facebook is what Facebook says it is.”... before the arrival of the internet news in newspapers was what newspapers said it was... the controllers of news outlets - newspapers, TV and radio, online - make choices about what to publish and, more significantly, what not to publish. Facebook’s increasing dominance over advertising is c…

at The Information, the subscription-based tech news publisher, comments and community aren’t just intact — they’re a selling point... The Information puts its members front and center. Subscribers get their own bio pages... its subscription call to action entreats visitors not to get access to great information or level up their tech and media k…

One small tag for Facebook, one giant disaster for your favorite publishers... For publishers sharing native ads ... have to tag the brand in the post... that brand’s marketing team gets access to the post’s insights... allow savvy marketers to calculate just how big a margin publishers are taking on these campaigns — and potentially walk away fe…