The root of the problem lies in our desire to impress. Thesaurus carpet-bombings and long-winded sentences are commonly mistaken for fine writing because they feel authoritative and intellectual. But they’re just masks; effective writing is lean, clean, and easy to read.

How writing reframes our knowledge and drives our decisions. Our message is effectively drowning in a sea of organizational and semantic noise that is part and parcel of the product itself. how do we make this easier on the user? Nope… not empathy. Writing. Writing about anything presupposes some degree of understanding of the context.

"Easy writing makes hard reading" - Ernest Hemingway "The discipline of the written word punishes both stupidity and dishonesty" - John Steinbeck

An examination of translating text to make it as accessible as possible. Looking at how to make writing easier to read

Financial writing is full of jargon and complexity. But a series of research suggests that investors are drawn to simple, clear writing with short sentences. The simple reason is that complex writing is off-putting — people tune out and find it dull, a fact confirmed by neuroscience research.

Aaron Berman shared some useful writing tips for anyone writing on complex issues that he learned writing the (US) President's Daily Briefs. Check out the five tips below, illustrated with examples from Star Wars and Star Trek.

Unsure where to start? Use this collection of links to our articles and videos to learn how to write and present information that aligns with users’ needs and online reading behaviors.