Digital transformation is an over-used, over-abused term. Here’s what it means to me.
In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:
How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.
everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes
The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.
Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:
I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.
More services: start with Communication strategy.
true digital transformation requires the courage to challenge entrenched beliefs within one’s organization. .. Digital transformation is probably about as big a deal as the invention of credit. It changes the way we do everything. - Digital Transformation: Becoming a ‘Forgetting Organization’ (Wharton)
This should be an exciting time. After all this is what we have wanted for so long. But it could prove dangerous if we do not handle it well... Instead of getting strong, clear direction about becoming digital first there is a vague vision... One danger is that the digital first vision fades before it can take root.... The second danger is it g…
In trying to access the federal programs which will allow her to afford college, Joanne must navigate the websites of multiple agencies. She finds dozens of government websites which all seem relevant to what she’s looking for. Joanne is confused. Are these programs related to each other? Are they even all a part of the federal government? Are any…
Richard Edelman "... arguing my own case, for a vertical (PR) that grows into related areas in a horizontal manner" No mention (yet) of how communications impacts other internal programmes, like innovation, ideation, training, employee engagement ... - The Big Squeeze - Edelman
In this edition I highlight only one post, and mention a few others. Topics: truth, authenticity & trust, but also productivity and digital transformation.
"A large part of corporate economic activity today is still designed to accomplish what high market transaction costs prevented earlier. But the world has changed... coordination can be performed without intermediaries with the help of new technologies. Digital transparency makes responsive coordination possible... Apps can now do what manag…
networks trump traditional forms of corporate organization, and ... changing traditional ways of managing that organization... If the (transaction) costs of exchanging value in the society at large go down drastically ... The core firm should now be small and agile, with a large network. The mainstream firm... becomes the more expensive alterna…
A significant proportion of tasks embedded in white-collar jobs can and will be automated in the years ahead. ... as much as 47 per cent of total US employment is at risk, while the equivalent figures for European countries ...from about 47 per cent in Sweden and the UK to 62 per cent in Romania... For now, however, what all too often passes as…
"the C-Suite have optimized the supply chain, digitized marketing and communications, socialized customer care and service. Where else can they get a competitive advantage? Fundamentally changing the way they work, implementing change -- especially culture change -- faster and better, will be the source of competitive advantage going forward.... …
"This is not just about great user interface design but real end-to-end digital [services]... Some things have not been smooth, not all the exemplars have been a resounding success, however Mike took the challenge, dared to be measured and held accountable and the results have certainly been positive and to the betterment of the public purse." …
The 2015 Digital Business Global Executive Study and Research Project by MIT Sloan Management Review and Deloitte identifies strategy, not technology, as the key driver of success in the digital arena. Conservative companies that avoid risk-taking are unlikely to thrive - and they'll also lose talent ... The ability to digitally reimagine the b…
"By evaluating 18 practices related to digital strategy, capabilities, and culture, we have developed a single, simple metric for the digital maturity of a company... its Digital Quotient. This survey reveals a wide range of digital performance in today’s big corporations... a strong and adaptive culture can help make up for a lack of technica…
"the whole point of digital transformation is realizing that technology fundamentally changes how you do business in just about every way. It therefore poses very difficult questions to business and technology leaders: Who best should do our work today? Where does the value come from? What do these new ways of working actually look like? How c…
"The president's 2016 budget proposal includes a funding bump for the U.S. Digital Service and more than $100 million to expand its work to more agencies."
"With marketers becoming increasingly more experienced in digital marketing, we often find ourselves at the epicenter of enterprise transformation — leading the way across our respective organisations to champion customer-centric thinking; to effectively master challenges such as mobile and cross-channel marketing; and to h…
"digital transformation... the application (or reapplication) of digital technologies and the restructuring of operations to better engage with customers, the company ecosystem, and the greater marketplace... We have rocketed into a new economy - a new era - where much of what we knew and relied upon ten years ago is being superseded by new ins…
The first site launched (in 2011-2012) on the EC's Multisite Drupal7 Platform, thus pioneering EC Drupal Platforms in terms of technology, user requirement defitinition and governance.
MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.