Adobe makes its Digital Transformation pitch

"With mar­keters becom­ing increas­ingly more expe­ri­enced in dig­i­tal mar­ket­ing, we often find our­selves at the epi­cen­ter of enter­prise transformation — leading the way across our respec­tive organ­i­sa­tions to cham­pion customer-centric think­ing; to effec­tively mas­ter chal­lenges such as mobile and cross-channel mar­ket­ing; and to help our col­leagues across IT, finance, sales, etc. ensure the cus­tomer expe­ri­ence is con­sis­tent, con­tin­u­ous, and reflec­tive of our brands. This is no small chal­lenge! The dig­i­tal trans­for­ma­tion of enter­prises is one of the biggest changes to hit the busi­ness world in a cen­tury" - Your Digital Marketing Strategy - Adobe Summit EMEA 2015