Convening a community can be the most powerful communication tactic there is.
Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.
On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.
That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.
I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.
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Earlier this week I used an excerpt from a chat with Philip Weiss & Jesús Azogue as a starting point for a conversation with ChatGPT about some of the content in my Hub.
"Hitting “publish” on this, my first blog post on Knowledge4Policy (K4P), is a special moment for me. I’ve helped create a few online communities for the European Commission (I launched my first in February 2002, so I just missed that particular anniversary), but K4P may be the most important."
Some sites are a victim of their own initial success. A decade after launching, an EC community platform was struggling to remain relevant. Over the intervening years it had offered a flexible, powerful publishing solution to many different parts of the EC...
A workshop proposal for EuroPCom 2018 with @albawhitewolf, Mike Galsworthy (@Scientists4EU) and the original Captain Europe, reposted to Facebook by popular demand.
Managing a Medium Publication to share our the journey as we build Knowledge4Policy: "share our experiences … as transparently as possible, and invite ideas and perspectives from experts in evidence-based policymaking around the world"
The European Training Foundation asked a partner and I to help them map out a digital transformation strategy. Through running workshops and interviewing staff in a highly structured process, we are currently developing actionable change management recommendations to steer them towards a more efficient and innovative use of digital tools. The proj…
One of the vlogs I did at the EU Week of Regions & Cities with the winners of the #EUinmyRegion blogging competition I ran for the EC. All vlogs can be found in this Moment.
ontent from my EuroPCom session on online communities, plus some takeaways and extra links.
One of those projects you feel privileged to work on. It’s not often you get to experiment with crowdsourcing, augmented reality, faceted search and commemorating US war dead in one project.
I won the epale online community of practice project and steered its inception phase. Years later, it is still one of the EC's most successful online communities, notably by its ambitious multilingualism strategy and high userbase, despite lacking any financial rewards for participation.
Migrating and relaunching the ACP Courier magazine website using semantic analysis and launching two community-oriented Programme websites for the ACP Secretariat.
Constructive discussions generally require good discussion documents. One of the Commission's major contributions to any European online space should therefore be a EUROPA that supports the conversations
Trans-European online Communities of Practice should become a key element in the European online community, but examples so far are few. This post looks at DG INFSO, which has been using online community principles since 2002, two years before the phrase "Web 2.0" was invented.
When you want to create a community, asking uses what they need is the best way to start. We launched the 1-page website, with user survey, newsletter signup and social, inside two weeks of winning the project. Everything we developed the following year (2010) was based on the results.
Of course, when we launched the first interactive website for the IST Event (IST 2002) we didn’t know it was a Web2.0 site. That term only appeared two years later
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