Overview: Social Media Strategy

the online disinhibition effec... anonymity, invisibility, a lack of authority and not communicating in real time strip away the mores ... seeping from our smartphones into every aspect of our lives.... the approximately 5% of Internet users who self-identified as trolls scored extremely high in the dark tetrad of personality traits: narcissism, …

While our experience with political Facebook posts suggests, anecdotally, that the thrust of the story is correct, we cannot confirm the authenticity of the study... Our efforts to reach Rantic before publication were unsuccessful, and Wired has since retracted its story.

the company's newest tweak to its membership program is one that puts listeners in direct conversation with the company's staffers. The idea: Give Gimlet's members access to the company's Slack team

The feature enables Medium users to volunteer to translate Medium stories into the language of their choice. Approved translators see a “Translate” button on Medium stories and clicking that button clones the post and seeds the clone with a Google translate version of the story in the language that they select. They then go in and make the Google …

David and Petros were there to conduct the FT’s first experiment with livestreaming 360-degree video... we failed to produce a watchable live stream... we learnt eight specific lessons for next time:

A couple of months ago I included augmented and virtual reality in Top3ics, my occasional newsletter, adding “Consider these as first notes towards a future post.” I then forgot about it. Thanks, Newt Gingrich!

Algorithms are ubiquitous in our lives... But they are also being employed to inform fundamental decisions about our lives.“If you are given a score that jeopardizes your ability to get a job, housing or education, you should have the right to see that data, know how it was generated, and be able to correct errors and contest the decision.”

You may not care about social media now, but if you read a newspaper, listen to the radio or watch TV, then it’s shaping your world already... The real game is hardening your own support in ways dramatic enough to be picked up by the mass media ... the easiest way of doing that is to pick a rollicking fight... Lacking an established political mac…

How can you stand out among the other 95 million photos posted each day? How can non-designers and amateur photographers create beautiful content for Instagram?These are all questions we’d love to help you answer in this guide.

The permanent banning of uber-troll Milo Yiannopoulos from Twitter was probably long overdue. It's time for non-trolls to stop complaining and start defending civility in our social spaces, or simply decamp to build better ones.

Even for brands associated with hard news…their top or second videos in terms of Facebook engagement numbers turned out to be animal videos... interest in video news does increase significantly when there is a big breaking news story. But the rest of the time? Online video news is less of a force than publishers might hope... 97.5 percent of time…

Facebook is a weird beast that a lot of journalists still don't understand. That is because it has taken the definition of "news" back to the era before mass media even existed. Yet, as a business, it looks exactly like a mass-media company and competes aggressively for the same advertising budgets... Facebook's flirtation with journalism wasn't d…

Slack, already an indispensable tool within newsrooms, is becoming a surprisingly effective community tool for publishers as well... quickly become a source of stories, with members providing inspiration or even direct contributions.

Facebook Live videos will appear on many more News Feeds — regardless of whether users Like, Wow or Haha the content. Posts linking out of Facebook will need a lot more user interaction to get the extra eyeballs.

News Feed Changes Mean Brands Should Invest in Facebook People More Than Pages... The News Feed algorithm is a lagging indicator, not a leading one. It now properly reflects what study after study shows the public truly values: relationships... No organization will ever be on the same footing as peers... Invest in Facebook people, more so than p…

Executive leaders are involved more than ever before in using online communities to solve important business issues ... But budgets are not keeping up with demand, and measuring value isn't getting much help from platform vendors... The majority of organizations have now deployed some form of community platform to help workers, typically in the f…

Gawker built a tool that pulls in the top 10 comment threads from its network of sites and displays them at the end of its Facebook Instant Articles... [and] Accelerated Mobile Pages... It’s not possible to comment straight on the Instant Article; people who want to add to the discussion have to log in on Gawker’s own sites. Disqus supports Googl…

Today, we’re announcing an update to News Feed that helps you see more posts from your friends and family.

“I am actively searching through Facebook for people celebrating the Brexit leave victory,” ... to no avail. He called on his friends in the technology industry to act on this ‘echo-chamber problem’.... Why are they making the demand of social media companies — and not news organisations?...how we see technology now: both as something separate fro…

thank you for raising the awareness of my half of the population on the extra challenges women face in business presentation contexts... co-created conferences may offer a partial solution... I may suggest ensuring Personal Profiles do not include photos or any gender information

TL;DR: My Osmo is awesome, but I need better audio kit.Don’t watch this if you expect to see award-winning journalism - this is just me doing my thinking in public, and I think I love my Osmo, even if I definitely need more kit to manage the audiovisual better in noisy places (and get a real journalist to ask intelligent questions):

In April, Medium rolled out a suite of new tools for publishers, and began giving a beta group the option to make revenue from the platform as well. I spoke with five of these publishers ...

The Clinton-Sanders race wasn’t just about two candidates; instead, it underscored a series of deep and growing fissures among Democrats, along a wide range of complex fault lines—from age and race to gender and ideology. And these disagreements won’t fade... we turned to 23 leading historians, political scientists, pollsters, artists, and activis…

The Atlantic expects native campaigns to drive 70 percent of its ad revenue this year, up from 60 percent in 2015... the NYTimes’ branded content division, T Brand Studio, now includes 70 staffers and will “deliver more than $50 million in revenue this year,” up from an estimated $35 million in 2014

what the Associated Press has learnt about the process of creating 360-degree video stories

This year's report reveals new insights about digital news consumption based on a YouGov survey of over 50,000 online news consumers in 26 countries including the US and UK.The report suggests that publishers across the world are facing unprecedented levels of disruption to business models and formats from a combination of the rise of social platf…

the Post is employing a concept called “laddering,” converting unique visitors into paying customers by getting them to increase social engagement with its website.

media companies, from the Telegraph to Bloomberg, have spent serious money pushing their video products... the path to monetisation is still not clear: the cost of creating content is high, and business models involving adverts are being affected by adblocking and falling rates (cpm's)... if you are going to attempt to make money from video, succ…

As young people flock to Snapchat, news outlets are trying to showcase news on the platform both as live stories and in Discover, where nearly 20 outlets... publish unique content exclusive to Snapchat.... set to launch a redesign of its Discover section to try and boost the number of users who use Discover... While Snapchat’s core function is a m…

Jobs instructed the architect to design physical space that encouraged staff to get out of their offices and mingle, particularly with those with whom they normally wouldn’t interact. Jobs believed that serendipitous exchanges fueled innovation... The more diverse a person’s social network, the more likely that person is to be innovative... we use…