Overview: Online Strategy

"trending” section of Facebook... functions sort of like the front page of a newspaper...The difference comes down to a distinction in how newspapers and Facebook judge what’s important to their readers...Facebook is playing editor all the time—it’s just that we don’t recognize it, because the editorial influence takes a different form than it wou…

Leaked internal guidelines show human intervention at almost every stage of its news operation, akin to a traditional media organization... This week the company was accused of an editorial bias against conservative news organizations... much of its news gathering is determined by machines... But the company relies on a small editorial team to det…

The filter bubble... has evolved. Algorithms, network effects, and zero-cost publishing are enabling crackpot theories to go viral... impacting the decisions of policy makers and shaping public opinion, whether they are verified or not... Facebook's news feed ... tailored just to us ... to keep us interested and happy... drives engagement and mor…

...people are willing to engage with longer content (i.e., news stories over 1,000 words) on their phones... All of the articles studied here were read on the mobile web, not via apps. Since most apps are designed to deliver a better reading experience, “that could further the time people are willing to commit to longer stories,”... Pew found no s…

Ironically, with the widening of (national) news choices that the Internet has spawned, we’re depending on fewer pipelines of news. It’s a narrowing of the filter funnel...t as troubling as the filter bubbles that used to occupy our concerns, but likely more potent. As those pipelines narrow, necessarily, the decision on what is news, and what is …

Newspapers, magazines and other publishers are "feeding on the scraps" of Facebook's multibillion-dollar ad business despite playing a central role in keeping the social network's users happy... "They keep the $16bn to $18bn they get in the news feed... with personal sharing down, is ... effectively just an aggregation of premium publishers' cont…

Facebook is not a friend of journalism.. Yes, Instant Articles are sexy and monetisable... a hugely important route to readers, but the more dependent we get on them, the more they’ll be able to charge us to access that audience... Facebook is seeing an alarming (to them) drop in sharing of personal information...we’ll see Facebook start to turn d…

Advertising revenue grew by more than 50 percent since 2015, the company was hard at work on a future for artificial intelligence and virtual reality, and the average Facebook user is spending 50 minutes per day on Facebook, Instagram and Messenger.... more time than people spend reading ... sports ... or social events... Politics is downstream f…

Media companies are ‘broadcasting’ pre-recorded clips use the social network’s new feature... does not recommend streaming pre-recorded content... a strength of the feature is the ability for on-camera hosts to interact with viewers in real time... After they are streamed, Facebook Live videos function as normal Facebook videos.

Think about platforms as fishing places where you can find large, engaged audiences and build a relationship with them by providing content. Then offer these users some other services off-platform... Never outsource the future... a great primer for news organizations just starting to tackle the distributed world and a good checklist for those mor…

we’ll guide you through the ins and outs of Facebook’s publishing platform and how to get started.

I’m going through the motions of converting my old digital news startup, Muckgers, into a Facebook-first publication.. Theoretically, all you have to do is install a plugin, insert a few lines of code into the HTML of your website, connect your RSS feed to your publication’s Facebook page, submit 10 sample Instant Articles for review and, pending …

AI can be effective, particularly its Natural Language Processing (NLP) aspect — but only in the right context... we need to work out when it’s a help and when it’s a hindrance... Whilst AI may be the new kid on the technological block, it works best as a complement to good UI, not a substitute.

Facebook says it’s not worried about the level of sharing from everyday users ... concerns that people are starting to use Facebook more like they use Twitter — passively consuming content instead of creating new material... a report from The Information said there has been a 20 percent decline in “original” content from users in the past year.

Study shows political discussions are ruining Facebook and friendships... users who try to talk about politics on Facebook are often surprised by the political opinions of their acquaintances... a diverse set of opinions among a user's friends makes everyone want to speak up less...Facebook has a low threshold for “friending” ... can bridge togeth…

The feed is dying, and we feel shocked by its death — but we shouldn’t... imagine a library organized chronologically, or even the morning edition of a newspaper... the curated feed ... can, theoretically, eliminate posting anxiety, find the people you want to talk to (and the people you want to hear from) and make the experience of posting feel …

Facebook introduced new APIs for messaging through Facebook Messenger. ... bots are legitimately cool and promise to revolutionize how we interact with services. And it’s a piece of cake to get one up and running.

Very few ... are capable of regularly creating compelling videos ... as social platforms look to saturate their feeds with video... they’re essentially competing for the same limited set of good videos. So those who create the ​quality​ stuff can demand payment. In recent weeks, those payments have begun flowing. For Facebook... people are simpl…

I haven’t yet met a single bot that actually does ANYTHING better than a great UX... that actually does ANYTHING beyond a narrow scripted interaction. They all seem OK inside a script (in English), but become super-annoying very fast, when moving out of their pre-designed limits. So I decided to deploy a chatbot, without building one, just to see …

When a Vox Media Slack user sends a direct message to simbot specifying a seed article URL and a number of desired results, then the bot would return a ranked list of articles that are most similar in content to the article found in the provided URL. two main applications for the bot ... enable editors ... on social media... to discover related…

You can now chat with all sorts of bots through a number of messaging services... The trouble is that computers still have a hard time understanding human language... but chatbots are still prone to confusion and misunderstanding... The best commercial chatbots will most likely be those that recognize their own limitations... There have been no …

Picture a nightmarish future in which half-witted “conversational user interfaces” drive us insane with mindless conversation and misunderstandings...chatbots may be incredibly annoying. And things may be even more annoying if app designers fail to appreciate the significant challenges that remain with using computers to parse and respond to natur…

bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.

What are chatbots? Why are they such a big opportunity? How do they work? How can I build one? How can I meet other people interested in chatbots?

gadget “blog,” Circuit Breaker, that will live primarily as a Facebook page, with posts appearing in the Instant Articles format... the best of old-school blogging together with a sophisticated, aggressive modern platform distribution strategy... It’s not (yet) possible to be an Instant Articles publisher if you don’t have a web source from which…

recent “bot-mania” is at the confluence of two separate trends... agent AIs steadily getting better... the US somehow still hasn’t got a dominant messaging app and Silicon Valley is trying to learn from the success of Asian messenger apps... The thesis, then, is that users will engage more frequently, deeply, and efficiently with third-party s…

your market of digital narcissists is only going to become more elusive... Micro-moments happen when a customer demonstrates intent by reaching for his or her phone to act on a need in real time. They unfold through a variety of common "I want" scenarios that help people take steps or make decisions as to what to buy, do, know, etc... The third w…

The potential – or, sadly more accurately, theoretical – political power of social media is to provide an important public forum in which those of diverse opinions can freely interact, rather than living in political enclaves inhabited only by those who reinforce what everyone already believes. The truth is that those entrenched political division…

redefine the opinion poll, comments sections, and metrics around social conversations, all at once... the site presents various issues across the categories of culture, politics, entertainment, and sports that have been generating online debate and offers visitors two opposing hashtags to vote for on the site or share on Twitter for a 48-hour peri…

“In five years time, I want News U.K. — The Sun and The Times — to be as well known for its video content as for its newspapers” ... 70 percent of The Sun’s articles have some video component... a main driver for the video verticals is to appeal to advertisers and brands who want to sponsor videos... It will continue posting several Live videos a…