Curated Resource ( ? )
Publishers 'feeding on scraps from Facebook'
my notes ( ? )
Newspapers, magazines and other publishers are "feeding on the scraps" of Facebook's multibillion-dollar ad business despite playing a central role in keeping the social network's users happy... "They keep the $16bn to $18bn they get in the news feed... with personal sharing down, is ... effectively just an aggregation of premium publishers' content"
only a few big players will be able to successfully chase scale by working with partners like Facebook... The rest, I would say, look for the segments, the niches that exist within your current offering, and fragment yourself.
only a few big players will be able to successfully chase scale by working with partners like Facebook... The rest, I would say, look for the segments, the niches that exist within your current offering, and fragment yourself.
Read the Full Post
The above notes were curated from the full post www.theguardian.com/media/2016/apr/29/publishers-facebook-bloomberg-media-justin-smith-ads?utm_source=API+Need+to+Know+newsletter&utm_campaign=df989f9846-Need_to_Know_May_2_20165_2_2016&utm_medium=email&utm_term=0_e3bf78af04-df989f9846-45795445.Related reading
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See also: Online Strategy , Social Media Strategy , Social Web , Media