Overview: Online Strategy

Legacy media is thriving in Scandinavian news feeds... public broadcasters in all four countries seem to be competing strongly on Facebook... what do Scandinavian legacy publishers have to their advantage...?... many Scandinavian publishers see platforms such as Google and Facebook as only one part of their audience development strategy... small…

All the BS that’s fit to click. A Medium Collection

As Facebook attempted to capture the fast-moving energy of the news cycle from Twitter... it built a petri dish for confirmation bias... Here’s how... ‘Share’ Button ... encouraging people to share quickly and without much thought... “original sharing,” where people post their own photos, text updates... was declining..., content from celebritie…

If you think this election is insane, wait until 2020... technologies like AI, machine learning, sensors and networks will accelerate. Political campaigns get ... so personalized that they are scary in their accuracy and timeliness. The single most important factor influencing your voting decision is your social network… so you can bet that politi…

“Capgras delusions,” ... the belief that loved ones have been replaced by identical imposters... the brain has separate modules for analyzing the cognitive aspects of recognition, and for feeling the emotional aspects of familiarity... these functional fault lines in the social brain... have given rise to the contemporary Facebook generation... …

information bubbles didn’t burst on 8 November, but ... mainstream media and polling systems underestimated the power of alt-right news sources and smaller conservative sites that largely rely on Facebook to reach an audience... fake news is not a uniquely Republican problem... What is ... is the validation given to fake news by the now president-…

Zuckerberg... suggested the real problem is that people by nature engage with content they like and find agreeable, and dismiss things they don’t agree with online as they would in real life... it needs to implement better features to help diversify the content we see... For such an influential platform ... it’s irresponsible for Facebook to give …

Segregated social universes, an industry moving from red states to the coasts, and mass media’s revenue decline: The disconnect between two realities shows no sign of abating... American political discourse in 2016 seemed to be running on two self-contained, never-overlapping sets of information... today’s media ecosystem encourage that separatio…

Facebook makes billions of editorial decisions every day. And often they are bad editorial decisions — steering people to sensational, one-sided, or just plain inaccurate stories. The fact that these decisions are being made by algorithms rather than human editors doesn’t make Facebook any less responsible for the harmful effect on its users and t…

Our latest whitepaper keeps you updated on what you need-to-know for your Facebook publishing into Fall 2016 and the holiday season...we consolidated our most recent and most important findings into a guide for you to master your social publishing on Facebook this season. 

the next greatest advancement in casual technology and User Experience... a set of glasses known as Spectacles pair up with Snapchat via Wi-fi or Bluetooth ... and enable their users to record 10 seconds of video... in a circle with 115 degrees of view... mimic human vision, so users can record what they see and play it back as if it came from the…

Facebook seems incapable of rooting out hoaxes even after acknowledging they are clearly fake news... at least five different pages shared a story after Facebook acknowledged it was fake and were still able to reach tens of thousands of people through the social network. None of the posts carry any warning that the content is fake... BuzzFeed anal…

The debate on whether Facebook is a media company or not is not new... My take: it matters how users perceive Facebook, not how others — Facebook insiders or not — define it.

Spectrm is one of the first ventures that allows publishers to create and manage so-called chatbots for delivering content to audiences over messaging platforms including Facebook Messenger, Slack and Telegram... niche articles, only available on certain publications, seem to be more popular than general news that’s widely available elsewhere... …

will stream Trump’s rallies directly each night and feature pre-and post-event commentary... a way for the campaign to circumvent the mainstream media ... says as much about Trump’s future in media as it does about Facebook’s.

I finally vlogged my first event. Some first impressions.

where curated broadcast channels shine and it’s easier than ever to search for live videos

When her best friend died, she rebuilt him using artificial intelligence... Memorial bots ... seemed both inevitable and dangerous. ... is it really what’s beneficial for us? Is it letting go, by forcing you to actually feel everything? Or is it just having a dead person in your attic? ... Today’s bots remain imperfect mimics ... Any suggestion …

“So far, the growth around online video news seems to be largely driven by technology, platforms, and publishers rather than by strong consumer demand,”

Pay models are gaining some traction... increased focus on appealing to smaller, but more dedicated, audiences ... 10 to 20 percent of revenues from digital...monetizing mobile of course remains an open question... “Honestly, now, I think there is no business model.” Here are a few interesting case studies

NBC News has found that people are willing to click through to its site when there’s breaking news, so it’s posting less of those articles on Instant Articles while posting more feature-type content... The New York Times ... tended to be long-form think pieces or analysis, not breaking news

lets people share illustrated filter-enhanced photos and videos that disappear in 24 hours, just like on Snapchat.

A financial incentive and a paid coordinator were essential to the success of the project. The intangible that made the project really work, however, was the willingness on the part of Media Consortium members to work with each other... not have been possible without a trust-based network in place... At the beginning of the project, outlets asked…

This paper will explore and critique the logic and motivations behind the position that these content providers/aggregators are technology companies rather than media companies, as well as the communications policy implications associated with accepting or rejecting this position... The final section discusses why it is important that these online…

Facebook wants to have the responsibility of a publisher but also to be seen as a neutral carrier of information that is not in the position of making news judgments... when Facebook was still censoring the napalm photo ... the site’s trending bar began posting ... a story suggesting September 11 were caused by a “controlled demolition”.

Following the controversial firing of the editorial team who managed the Trending Topics... technology that will help prevent fake news stories from showing up in the Trending section.

We’d love to make it easy for you to get up and running with Facebook Ads. These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings.

Another controversial Facebook takedown, another muddy explanation for an erroneous removal.

all the pros and cons had to be considered. Here are some of the reasons and learnings behind this decision.

“a monopoly of content distribution that will be mainly driven by user-generated content, and by professional content by commercially interested players.... pretty traumatic scenario of information or propaganda. It will be very painful for democracies.”