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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Buffer's Image Creation Tool
thenextweb.com
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"Images with text over them ... do make a post more enticing to your followers or friends... Buffer's Pablo, which creates these images, out of beta." - Buffer Officially Launches its Image Creation Tool Pablo

9 Time Saving Writing Tools for Content Marketers
www.jeffbullas.com
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Of them all, I particularly like the look of Write Or Die, Wridea & StayFocused, which possibly says more about me than my 5 latest blog posts combined: "These tools will not only provide you with a way to write down your ideas whenever they hit you, but will also enable you to organize your time better and start writing more content through a re…

YouTube's integrated GIFmaker
gizmodo.com
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"At the moment, it looks like the feature is experimental " Just in case the world didn't have enough cat gifs... - YouTube Now Lets You Make GIFs From Videos

15/12/2014
Charted: Medium's data visualisation tool
medium.com
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"Charted automatically visualizes data. Give it the link to a data file and Charted returns a beautiful, shareable visualization of that data... open-sourced and available for anyone to use at charted.co... it adjusts to any screen, automatically updates itself" - Introducing Charted - Data Lab - Medium

Content Curation
www.3dissue.com
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Overpriced and under-powered?

18/11/2014
How does nTopic Work for SEO?
ntopic.org
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"By submitting your content and your keyword through nTopic we determine statistically how relevant your content is to the keyword and make recommendations on how to improve it. Getting your nTopic score is completely free, but you must upgrade to get access to keyword recommendations. "

31/10/2014
Swarmize: Guardian's OS data journalism tool
www.journalism.co.uk
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"Swarmize enables journalists to tell new, collaborative stories by making use of real-time data collection and visualisation" Just the tests they've already done are awesome. The code's on GitHub. Think to use in surveys, real-time social media monitoring, live blogs ... anything where real-time is useful and/or you might want a second bite at t…

Chartist: Responsive Infographics
www.fastcolabs.com
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"Chartist is noteworthy because it doesn't just make existing charts smaller or bigger, it changes the the way the data is displayed so that it makes sense on whichever size screen it's being viewed on. A chart showing each of the 12 months along its x axis when displayed in a full-width browser window, for example, will change to show only six m…

How to Make Exceptional Videos Without Smarts - Social Magnets
www.socialmagnets.net
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"I had been searching for some templates to make explainer videos for clients and my own projects and there are some good options if you are willing to sift through all the crap out there. If you know me, you know I research like a beast before buying something. I have Adobe After Affects and was willing to invest the time to get familiar enough t…

04/06/2014
Identifying Influential Bloggers
www.jeffbullas.com
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"Getting the bloggers to review and publish content about you is not going to be a walk in the park. It is not about you, it is about them. So you need to offer something of value to them." - 3 Social Media Tools to Identify Influential Bloggers - Jeffbullas's Blog

Voice: Easy Video Animations via iPAD
recode.net
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"an app called Voice that makes producing animated videos really simple. Animated videos are any type of continuous video that uses moving shapes, graphic images or icons as part of the story. Pros generally use complex, expensive software to create these, but animation software — along with other video editing tools — is becoming more accessible.…

19/05/2014
ScribbleLive vs Twitter - Discuss
stevebuttry.wordpress.com
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"ScribbleLive is an important tool for covering events and breaking news as well as for live chats. Journalists should get adept at using Scribble (or other liveblogging tools such as CoverItLive, Liveblogpro or Superdesk). But be sure to use it in tandem with Twitter. You don’t have to choose between them." - Using ScribbleLive, you can livetwee…

Media Tools – Google
www.google.com
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Consider this your starting point to tap into Google’s suite of digital tools that can enhance newsgathering and exposure across television, radio, print and online. Whether it’s refining your advanced search capabilities, improving audience engagement through Google+, or learning how to visualize data using Google Maps, this website is intended …

Visualize anything in 5 minutes
gigaom.com
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"The way it works is pretty simple: You paste data from a table (this can be a spreadsheet or even a web page), choose from a handful of visualization types (Raw explains what each one is best for) and then drag the variables you want to analyze into the predefined mapping categories (as you can see below, it’s really self-explanatory). Then you d…

09/10/2013
Trello Video: Create a Content Workflow
angelabooth.com
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"Trello's a fantastic free app which is fun to use, and makes planning content workflows a snap. The video outlines a workflow, and you can download the Trello board shown"

MuckReads, Meet RebelMouse - ProPublica
www.propublica.org
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Have you read a great investigative story lately? Anyone can pitch a story, video, graphic or other news link by Tweeting us with #MuckReads

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