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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Facebook Quarterly Harms Report Q2 2021 | by Real Facebook Oversight Board | Jul, 2021 | Medium
rfob.medium.com
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Real Facebook Oversight Board's 8-page "Q2 Facebook Harms Report ... deep-dive into Facebook’s impact on democracy, privacy, and human life this financial quarter" sets out:"serious problem with disinformation" which they actively choose to do nothing abouthow they let Trump's affiliate PACs to raise money on Faceboo…

Wisdom, Truth and Falsehoods: are we in Plato’s Cave? - EU vs DISINFORMATION
euvsdisinfo.eu
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Looking at disinformation "from a technological angle ignores that disinformation is an idea", so "we asked what the greatest thinkers in the history of philosophy would make of disinformation".Starting with Plato, writing when Athens was socially and politically turbulent, caused by a new invention: writing and reading. Plato…

Opinion | Facebook and Twitter Are Still Tinkering With Democracy - The New York Times
www.nytimes.com
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Another analysis - with a lot of useful links - of the way social platforms managed the NYPost story, and what it tells us "about the status of social media companies’ reform efforts, and [how]... they are still failing to safeguard the democratic process?"First some facts:The NYPost article's "sourcing was so dubious that at l…

Recipe for chaos: 2020 election threatens to snap a US already pushed to the limit | US elections 2020 | The Guardian
www.theguardian.com
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It's 2020 in the US: "a pandemic, economic collapse and a society-wide reckoning over racism [and] an election in which voter suppression, foreign interference, online disinformation and a bitterly contested supreme court vacancy ... an incumbent president who has spent months spreading disinformation and discrediting what he calls “the …

How Donald Trump's Attacks on Mail-In Voting Hurt Democracy | Time
time.com
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"the greatest threat to a credible vote is homegrown... Trump has falsely claimed that mail-in ballots “lead to massive corruption and fraud,” that foreign powers will “forge ballots” and that the “only way we’re going to lose this election is if the election is rigged.” ...Bullshit, of course: he said this in 2016, but now with the weight of…

Is Russian Meddling as Dangerous as We Think?  | The New Yorker
www.newyorker.com
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Literature note: “How to Lose the Information War,” ... on disinformation as a geopolitical strategy...Mueller report: I.R.A.-created groups and accounts reached tens of millions... the troll factory found “authentic, local voices,” to foment large-scale distrust in government and democracy... and managed to get into the heads of powerful politici…

The 2020 Election Will Be a War of Disinformation - The Atlantic
www.theatlantic.com
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The president’s reelection campaign ... multimillion-dollar ad blitz ... shaping Americans’ understanding of ... impeachment ... micro-targeted ads ... portraying Trump as a heroic reformer ... while Democrats plotted a coup... An alternate information ecosystem was taking shape ... I wanted to see it from the inside...I was surprised by the effec…

Policy Brief: Future of Democracy (pdf)
www.bertelsmann-stiftung.de
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to make participatory democracy a reality, it is essential to avoid only paying lip-service to the idea of participation — and give citizens a real say...European federalists are hoping to gain momentum for treaty change. Many member states are afraid of that very outcome...Citizens’ participation is being tested out far more commonly across Europ…

Does it make sense to refer to EU officials as “unelected bureaucrats”? - The Economist explains
www.economist.com
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Every government has bureaucrats, who are by nature unelected. The EU, with about 33,000 civil servants, is dwarfed by the British ... 400,000. ... many senior ones are appointed rather than elected; yet this, too, is true of all governments.... the 28 commissioners ... are nominated by member countries and approved by the European Parliament, whi…

23/10/2018
‘I made Steve Bannon’s psychological warfare tool’: meet the data war whistleblower
www.theguardian.com
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Wylie ... the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool”.... In 2014 Steve Bannon ... was Wylie’s boss. And Robert Mercer... Republican donor, was Cambridge Analytica’s investor... to bring big data and social media to an established military methodology – “information operations” – then t…

The Storytellers of Democracy - The Atlantic
www.theatlantic.com
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Interactive and participatory media allows viewers to get involved, to become expressive, and give voice. It is inviting and contagious for those who share views—seeing enough notes and posters in public makes it more welcoming to add your own... civic action... moves from digital support to public support only when it is clear that such actions h…

Google, democracy and the truth about internet search | Technology | The Guardian
www.theguardian.com
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There’s large-scale, statistically significant research into the impact of search results on political views... Google is doing a horrible, horrible job of delivering answers here. It can and should do better... people are finally saying, ‘Gee, Facebook and Google really have a lot of power’ like it’s this big revelation. And it’s like, ‘D’oh.’”…

Text vs. World Trumps – Medium
medium.com
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Decline of text in favour of videos means more Trumps and Berlusconis around the world... the internet which was the last word-centred public space after the decline of print journalism, is capitulating to the television format... public opinion in the age of television is more a set of “emotions rather than opinions, which would account for the …

20/10/2016
Towards a 21st century EU Communications Strategy
mathewlowry.myhub.ai
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With independent journalism increasingly looking like an endangered species, a EU communication strategy that helped European media build the European Public Sphere would be a smarter longterm move than propaganda and brochureware

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