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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Fake News: Defining and Defeating
medium.com
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it is more important than ever to define what “fake news” actually is, and what it is not... BBC Media Editor Amol Rajan has identified three sorts ... Huffington Post blogger ... five sorts... First Draft and ... Shorenstein Center... seven sorts... @DFRLab... fake news is “deliberately presenting false information as news.”... disinformation...…

21/01/2018
How we used gamification to conduct audience research.
medium.com
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How do we convert users playing the game into users who would complete the survey?... take our readers on a visual journey around the world so they could explore where a news story happened. As a payoff, for every correct answer, the user would collect a stamp in their virtual passport... opted to follow an interesting take on the minimal viable p…

News Feed FYI: Helping Ensure News on Facebook Is From Trusted Sources | Facebook Newsroom
newsroom.fb.com
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In 2018, we will prioritize News from publications that the community rates as trustworthy... that people find informative... relevant to people’s local community... We surveyed ... people using Facebook across the US to gauge their familiarity with, and trust in, various different sources ...

Auditor says GDS needs to redefine its role
www.ukauthority.com
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GDS does have a clear function and is learning from its experiences ... struggled to demonstrate the value of flagship initiatives... or to set out key priorities.... Another criticism ... not sustained its framework of standards and guidance, with some being removed and web links broken... leave scope for interpretation and disagreement... somet…

Government digital effort lacks ministerial weight
www.ukauthority.com
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Progress has been sporadic, but... plenty of observers wouldn’t have expected this much of GDS when it was set up in 2011... It made its mark largely because it had Maude, the senior minister in the Cabinet Office and a heavyweight in the Conservative Party, fully engaged and ready to back GDS chief Mike Bracken in inter-departmental tussles... i…

More than a Million Pro-Repeal Net Neutrality Comments were Likely Faked
hackernoon.com
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organic, authentic voices in the public debate — more than 99% of which are in favor of keeping net neutrality — are being drowned out by a chorus of spambots.

Defining Aggregators
stratechery.com
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Aggregation Theory describes how platforms (i.e. aggregators) come to dominate the industries in which they compete in a systematic and predictable way.... how value has shifted away from companies that control the distribution of scarce resources to those that control demand for abundant ones; the purpose of this article is to catalog exactly wha…

Fake news | Digital Single Market
ec.europa.eu
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The European Commission is discussing with platforms, news media, research and civil society organisations in order to design solutions to address the spread of fake news. The aim is to define the actors' responsibilities, while respecting the freedom of expression, media pluralism, and the right of citizens to diverse and reliable information.

21/12/2017
The scale of misinformation online is global. First Draft is pushing for more collaboration — and more research — as an antidote » Nieman Journalism Lab
www.niemanlab.org

a report published with the Council of Europe... offers better categorizations for the tangle of bad information ... more specific than “fake news” ... [for] The U.S. midterms ... build out a hub ... monitoring disinformation, connecting with newsrooms around the country... we can start scaling it globally in 2019... The benefit of having centrali…

Gaza at work
www.gazaatwork.com
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a multimedia project ... shows there is more to Gaza than tragedy and conflict... tells the stories of Wissam the doctor, Salwar the kindergarten bus driver, Mustafa the potter, Eid the strawberry farmer and Samera the driving instructor, through the lens of their working days... a rare and unique window into the soul of a Gaza that is vibrant, dy…

13/12/2017
The Digital Change Agent’s Manifesto | HuffPost
www.huffingtonpost.com
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it is important for change agents to identify and solve real problems by developing the important skills for collaboration, storytelling and influence... Although digital transformation is one of the biggest trends in business today ... many still do so as a grassroots effort driven by resourceful individuals — digital change agents ... Digital c…

Bias, Bullshit and Lies: Audience Perspectives on Low Trust in the Media | Reuters Institute for the Study of Journalism
reutersinstitute.politics.ox.ac.uk

Even in a world where people increasingly get news from social media, the professional news media is still seen as largely to blame for low trust... Reuters Institute for the Study of Journalism examines the underlying reasons for trust and distrust ...Bias, spin and hidden agendas come across as the main reasons...perceived decline in journalisti…

EU SuperGirl meets Luca Jahier
www.facebook.com
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The second meeting Madeleina Kay had was with Luca Jahier. It went longer, and the wifi cut out midway this time - see the 2nd part of this lovely chat.

WTF is identity?
digiday.com
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Every day the web is becoming more personal... ... brands ... need to understand more than theoretical profiles or carefully honed audience segments.... master the fundamentals of identity...  In this report you’ll learn:  - What it takes to create a persistent individualized identity that crosses platforms and screens  - How brands and agencie…

Pentagon study declares American empire is ‘collapsing’
medium.com
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to protect U.S. power ... more of the same: more surveillance, more propaganda (“strategic manipulation of perceptions”) and more military expansionism.... The “hyper-connectivity and weaponization of information, disinformation, and dis­affection”... the uncontrolled spread of information... the “inevitable elimination of secrecy and operational …

Once considered a boon to democracy, social media have started to look like its nemesis
www.economist.com
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“We wanted democracy... but got mobocracy.”... Bots generated one out of every five political messages posted on Twitter in America’s presidential campaign last year... “we need to reform our attention economy.”... groups which had mostly been excluded from the mainstream media... developed the dark arts they would use to further their agendas..…

Why Is Social News Bad for Democracy
medium.com
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“fake news”... is grossly inadequate to explain the nature and scale of the problem... is being used by politicians... against the fourth estate and an excuse to censor free speech... There are four distinct motivations ... political, financial, psychological (for personal satisfaction) and social (to reinforce our belonging to communities or “tr…

Catalan independence: European Union fights the Kremlin’s propaganda machine | In English | EL PAÍS
elpais.com
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There are 17 people on the task force, including diplomats, journalists and computer experts, and it has a mandate to combat misinformation coming out of Russia. One of its tools is a website called EUvsDisinfo.eu, which hosts a database with a selection of the most common lies disseminated by Russian outlets

This project aims to “de-flatten” digital publishing by matching the best content with premium ads » Nieman Journalism Lab
www.niemanlab.org

News Quality Scoring Project ... humans and algorithm to separate “commodity news” from “value-added news” ... based on quantifiable and qualitative signals — like word count, freshness versus evergreen material, quote density, contextualization, and the presence of a byline... human/machine, subjective/objective hybrid as the still-under-constru…

The new Medium still hasn’t solved human nature – ART + marketing
artplusmarketing.com
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I have an obvious incentive to get claps: pretty decent money. ... I can write more polarized headlines... on polarizing topics. I can piggy back on the hot news of the day... write things I don’t actually believe using incendiary language ... Medium has safeguards ... a team of curators ... a policy against abuse that it actually enforces... a t…

Happy Birthday BlogActiv, and Bye Bye (for now)
mathewlowry.myhub.ai
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Saying goodbye to my oldblog on my old platform’s 10th birthday.

15/10/2017
The Key Benefits of Content Curation
medium.com
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Although curation can save very significant time to those who benefit from it, it positively does not save any time at all to the curators who exercise it. It does to those who benefit from it... it requires the author to find, vet/verify, organize high quality information from multiple sources, and to add value and perspective ... What follows is…

Listen & Learn: how to absorb podcast knowledge
medium.com
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This is a heavily updated repost of my latest Top3ics newsletter. It’s not a copy/paste repost, because Before you Repost it, ReThink It.

YANSS 103 – Desirability Bias
youarenotsosmart.com
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Confirmation bias... such a prevalent feature of human cognition, that until recently a second phenomenon has been hidden in plain sight. Recent research suggests that something called desirability bias may be just as prevalent in our thinking... When future desires and past beliefs are incongruent, desire usually wins out.

Listen & Learn: how to absorb podcast knowledge (Top3Pods, September 2017)
mathewlowry.myhub.ai

This edition focuses on getting the most out of podcasts and so includes a new tweak to my personal content strategy.

When Not to Trust the Algorithm
hbr.org
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I was particularly ashamed of the way that the AAA ratings, which were in some sense a mathematical promise of safety, had been actually just lies, mathematical lies... like a weaponized mathematics ... actually people don’t want to know what their actual risk ... mathematics ... was being used ... so that people could go on doing essentially corr…

18/09/2017
YANSS 063 – How search engines make us feel smarter than we really are – You Are Not So Smart
youarenotsosmart.com
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Habitual googling leads us to mistakenly believe we know more than we actually do ... even when we no longer have access to the internet. The more you use Google, it seems, the smarter you feel without it...

Tagging fake news on Facebook doesn't work, study says
www.politico.com
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a major new Yale University study finds that fact-checking and then tagging inaccurate news stories on social media doesn’t work... “disputed” tags made participants just 3.7 percentage points more likely to correctly judge headlines as false... Trump supporters and adults under 26... could actually end up increasing the likelihood that users wil…

Ev Williams on Medium’s Spotify-ish future, why publishers left, and why he changed his mind about ads » Nieman Journalism Lab
www.niemanlab.org

the future that Medium founder and CEO Ev Williams sees ... doesn’t include advertising, not even the native advertising that was a key piece of Medium’s plan ... a Spotify-ish model that pools subscribers’ $5 monthly contributions and doles them out to a select group of creators based on how many “claps” the creators get... once they’re in the …

The Cost of a Clap
medium.com
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A Mathematical Journey Into How Medium Payment [Probably] Works for Premium Authors

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