or
or
or
Tags

Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

What The Guardian has learned trying to build a more intelligent story format — one that knows what you know » Nieman Journalism Lab
www.niemanlab.org

there’s an appetite for ... the Smarticle ... story format designed for mobile ... meet readers where they are in their knowledge of a developing story by only presenting them with the elements that are most useful to them

Opinion | How to Monitor Fake News - The New York Times
mobile.nytimes.com
Card image

Facebook and Twitter... algorithms ... are off limits ... almost impossible to monitor... make millions of what amount to editorial decisions, pumping out content without anyone fully understanding what is happening... opaque and slow to be discovered... government should require social media platforms ... open application programming interface.…

It's the (Democracy-Poisoning) Golden Age of Free Speech | WIRED
www.wired.com
Card image

the capacity to spread ideas ... no longer limited by access to expensive... infrastructure. It’s limited instead by one’s ability to garner and distribute attention. And right now, the flow of the world’s attention is structured... by just a few digital platforms:... tincreasingly stand in for the public sphere itself... at their core... They’re …

Pro-Trump media launch attacks on student survivors of Florida school shooting
www.mediamatters.org
Card image

a similar kind of rumor kept showing up... after each of the man-made crisis events — a conspiracy theory or 'alternative narrative' ... claimed it either didn't happen or that it was perpetrated by someone other than the current suspects... the role that botnets play in disseminating alternative narratives ... What's different about the Parkland …

Why does journalism need blockchain technology? – Civil
blog.joincivil.com
Card image

The record is incorruptible... this sort of recordkeeping is valuable for journalism: it allows us to maintain archives that can’t be censored or altered after the fact... an ad-free publishing economy on Civil’s Ethereum-based platform... Popula is accountable to its readers alone, and is impervious to the interests and agendas of advertisers or…

The Next Platform for Media and Makers – Poet Blog
blog.po.et
Card image

Po.et is a shared, open-source universal ledger designed to track ownership, attribution and the marketplace flow of the world’s creative assets through a never-before-imagined chain of value... a better model for the media ecosystem... where creators are paid for what they can do instead of what is required of them by an old and broken paradigm..…

Should we consider fake news another form of (not particularly effective) political persuasion — or something more dangerous? » Nieman Journalism Lab
www.niemanlab.org

What if “persuadability” isn’t the right metric to look at? ... Information warfare expert Molly McKew, who specializes in U.S.–Russia relations... "There aren’t good tools to evaluate the impact of shadow campaigns... Information and psychological operations ... are not just about information, but about changing behavior... of more than 36,000 …

Fake News and Bots May Be Worrisome, but Their Political Power Is Overblown - The New York Times
www.nytimes.com
Card image

most forms of political persuasion seem to have little effect at all... Field experiments testing the effects of online ads on political candidates and issues have also found null effects... Here’s what you should look for in evaluating claims about vast persuasion effects from dubious online content: How many people actually saw the questionable…

The Automatic Weapons of Social Media – NewCo Shift
shift.newco.co
Card image

the response from the platforms is the equivalent of politicians’ “hopes and prayers” after a school shooting... irrefutable proof that these actors are leveraging social media ... to force divisive and often false narratives into our public discourse... Twitter, Facebook, and Google have not taken a more ambitious approach to stopping abuse of…

What Could Blockchain Do for Journalism?
medium.com
Card image

the solution to both crises facing journalism may come from the same technological root: blockchain... An ecosystem of micropayments... as the holy grail for online journalism... Blockchain technology can create both chains of authenticity and a level of security... Sludge is one of the “first fleet” of around 20 newsrooms ... on a new blockchai…

He Predicted The 2016 Fake News Crisis. Now He's Worried About An Information Apocalypse.
www.buzzfeed.com
Card image

“We are so screwed it's beyond what most of us can imagine... And depending how far you look into the future it just gets worse.”... a slew of slick, easy-to-use, and eventually seamless technological tools for manipulating perception and falsifying reality... They’re running war game–style disaster scenarios based on technologies that have begun …

Is it time for MediumCoin?
medium.com
Card image

Blockchain ... creating alternatives to the current corporation owned second layer of the internet... to make quality content truly democratic... Medium ... made itself decentralized... a blockchain with a dedicated token underlying all of the content ... reward content creators... governed only by the rules... But this token would also create an…

TruthBuzz: The Viral Fact-Checking Contest | ICFJ - International Center for Journalists
www.icfj.org
Card image

aimed to find new ways to help verified facts reach the widest possible audience. The competition sought creative solutions that newsrooms can adopt to take fact-checking beyond long-form explanations and bullet points.... selected teams from Argentina, Italy, Georgia and Mexico as the winners. ·

Everyone is sharing this comic about the 'backfire effect' ... but there's a huge catch
mashable.com
Card image

the backfire effect can be hard to replicate in rigorous research... a large-scale, peer-reviewed study ... couldn't reproduce the high-profile 2010 study . ... The trouble is that even when we learn that something is false, we may be able to acknowledge those facts without changing our political position accordingly

Counter Disinformation | Counter Disinfo Online Toolkit
counterdisinfo.org
Card image

Countering Disinformation Online is a tool for civil society organisations, active citizens and any curious individuals who want to know more about helping free societies from the pressure of disinformation and false news.

09/02/2018
Why We Forget Most of the Books We Read - The Atlantic
www.theatlantic.com
Card image

The “forgetting curve,” ... is steepest during the first 24 hours after you learn something... unless you review the material, much of it slips down the drain ... leaving you with a fraction of what you took in... those who binge-watched TV shows forgot the content of them much more quickly than people who watched one episode a week... most common…

10 Myths about Fake News
medium.com
Card image

So tackling fake news can mean doing something you should not do in the first place about something you cannot define. And this is a very slippery road to follow.

09/02/2018
How Twitter Bots and Trump Fans Made #ReleaseTheMemo Go Viral - POLITICO Magazine
www.politico.com
Card image

The vote marked the culmination of a targeted, 11-day information operation that was amplified by computational propaganda techniques and aimed to change both public perceptions and the behavior of American lawmakers...Computational propaganda... the use of [ICTs] to manipulate perceptions, affect cognition, and influence behavior”... #releaset…

Big Publishers Are Abandoning Instant Articles But Fake News Spammers Are All In
www.buzzfeed.com
Card image

in some cases Facebook itself is earning revenue from their false stories... The design of Instant Articles ... obscuring information about a news source that could be used to help evaluate the content... additional false stories are promoted to a reader once they load a single Instant Article from a fake news site... company also specifically fo…

Crowdsourcing trusted news sources can work — but not the way Facebook says it’ll do it » Nieman Journalism Lab
www.niemanlab.org
Card image

crowdsourced trustworthiness ratings are actually much less effective if they exclude the ratings from people who are unfamiliar with a given site. Which is what Facebook plans to do.. “a lack of familiarity is an important cue for untrustworthiness... Excluding ratings from participants who aren’t familiar with a given news source ... “dramatical…

Stop Calling It Fake News. – Harvard Kennedy School PolicyCast
hkspolicycast.org
Card image

it just felt like the conversations that we were having subsequently were actually pretty shallow and actually pretty useless, because we were talking over each other because everybody meant different things... we can only really start talking about interventions if we understand what we’re talking about... I say, “Please don’t use the term.” “Yea…

Google suspends fact-checking feature over quality concerns | Poynter
www.poynter.org
Card image

Google is suspending a search feature that displayed fact checks associated to publishers after receiving criticism from conservative news outlets.... Reviewed Claims column that matched outlets’ disputed claims with fact checks contributed by independent fact-checking organizations to the Schema.org ClaimReview markup... The Daily Caller publishe…

I trained fake news detection AI with >95% accuracy, and almost went crazy
towardsdatascience.com
Card image

We made a fake news detector with above a 95% accuracy (on a validation set) that uses machine learning and Natural Language Processing that you can download here. In the real world, the accuracy might be lower... we decided to just try and scrape domains that were known fake, real, satire, etc. and see if we could build a data set quickly... Th…

NQS Project
www.newsqualityscoring.com

The News Quality Scoring (NQS) will combine quality journalism content with new machine learning algorithms... as batch of stories enter the platform, they are scored on a 1-5 scale ... quality ... automatically and in real time.... Quantifiable Signals ... look at structure and patterns of the HTML page, advertising density, use of visual eleme…

How Facebook could really fix itself
theconversation.com
Card image

Facebook will rely on users to rate how trustworthy groups, organizations and media outlets are... Leaving trustworthiness ratings to users without addressing online political polarization risks making civic discourse even more divided and extreme... Facebook needs to take responsibility for the content it publishes and republishes. It can combine…

Augmented Reality: How We'll Bring the News Into Your Home
www.nytimes.com
Card image

a new pathway that can lead away from the abstract depiction of objects and toward a more visceral sense of real-life scale and physicality

Why publishers should consider the “Smart Curation” market
mondaynote.com
Card image

One of the applications of The News Quality Scoring platform I’m currently working at the John S. Knight Fellowship at Stanford is to foster curation processes, using a feature I call “Smart Curation.”... relies on current machine learning techniques... like Word2vec or, GloVe ... used in the development of the News Quality Scoring Project

01/02/2018
Facebook will now ask users to rank news organizations they trust
medium.com
Card image

it will rank news organizations by credibility based on user feedback... trust rankings will emerge from surveys ... Google announced it would cancel a two-month-old experiment, called Knowledge Panel, that informed its users that a news article had been disputed by independent fact-checking organizations... Facebook learned the wrong lesson fro…

Building Credibility Indexes from Fact-Checking to #TackleFakeNews
medium.com
Card image

Fake News is suddenly on the boil in the Brussels Bubble. Here are some ideas I brainstormed earlier this week. Comments welcome.

Can Wikipedia’s Jimmy Wales fix the news?
medium.com
Card image

Wales wants to bring the power of the Wiki community and the wisdom of crowds to bear on the media business by creating a hybrid model... local community members can help direct the work of WikiTribune journalists when such events occur, suggesting avenues to explore and co-creating a more permanent news resource that will serve a longer-term comm…

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.