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Overview: Content Strategy

Are you creating the content your audience actually wants to consume, or are you just talking about yourself?

What sort of content will your audience read, out of the endless supply at their fingertips? Formal news articles or blog posts from your staff and readers? An event calendar updated daily, or a longread every month? Static web pages, or a deeply granular database with faceted search?

And have you figured out how to get it to them, develop engagement around it, and translate that success into something concrete, fulfilling your mission? How many of the friends and organisations in your network amplify your message regularly?

Need answers? Get in touch.

More services: start with Communication strategy.

Relevant resources

Disinformation Wars – Foreign Policy – Medium
medium.com
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The EU’s measures are still designed to target the disinformation of yesterday rather than that of tomorrow... should focus on the coming wave of disruptive technologies... four emerging threats in particular: the democratization of artificial intelligence, the evolution of social networks, the rise of decentralized applications, and the “back en…

Is it Hot Enough Yet? – Albert Bates – Medium
medium.com
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Comey had told the nuclear industry’s spokesmen to become credible they must tell the truth... gave the same advice to the anti-nuke stalwarts ... He warned us that we didn’t need to embellish the truth. It was our strongest ally... our ally alone... he was perfectly confident that the nuclear industry would never follow his advice, would never te…

19/06/2018
Do We Still Worship The Knowledge Pyramid? | strategic structures
www.strategicstructures.com
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the Knowledge Pyramid... DIKW pyramid, it features data as the basis and shows how information is built on it, then knowledge, and finally wisdom.... implies that the higher you go the better things get... What’s not to like? Well, just about everything.

We need a credibility indicator marketplace to fight disinformation
medium.com
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To counter disinformation and revalue quality journalism we need a competitive ecosystem of credibility indexes to stimulate innovation and avoid a Ministry of Truth, de facto or otherwise.- more on Medium

Compass News: How we built an AI editor that makes young people smarter, quicker.
medium.com
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We’ve spent 18 months training an AI editor... shadow the curation performed by professional journalists on a gigantic range of topics... it now works independently.... your own personal journalist on hand at all times, ready to explain what’s going on in the world... real-time updates on important headlines, explained in the most succinct way po…

Designing Against Misinformation – Facebook Design
medium.com
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we found that there were four ways the original disputed flags experience could be improved... Disputed flags buried critical information ... could sometimes backfire... Requiring two false ratings slowed down our ability to provide additional context and often meant that we weren’t able to do so at all.... We only applied Disputed flags to “fa…

One notebook could replace all the productivity apps that have failed you | Popular Science
www.popsci.com

Decades of studies have demonstrated a positive correlation between writing (particularly journaling) and health.... lower blood pressure, improved immune function, and fewer visits to the doctor... better relationships, improved memory, and more success at work... therapists often use journaling to get their patients to better understand how part…

SocArXiv Papers | Exposure to Opposing Views can Increase Political Polarization: Evidence from a Large-Scale Field Experiment on Social Media
osf.io

concern that social media sites contribute to political polarization by creating ``echo chambers" that insulate people from opposing views ... We find that Republicans who followed a liberal Twitter bot became substantially more conservative post-treatment, and Democrats who followed a conservative Twitter bot became slightly more liberal post-tre…

Suspending Cambridge Analytica and SCL Group from Facebook | Facebook Newsroom
newsroom.fb.com
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Aleksandr Kogan requested and gained access to information from users who chose to sign up to his app, and everyone involved gave their consent.... In 2015, we learned ... Dr. Aleksandr Kogan lied to us and violated our Platform Policies by passing data from an app that was using Facebook Login to SCL/Cambridge Analytica... Approximately 270,000 …

‘I made Steve Bannon’s psychological warfare tool’: meet the data war whistleblower
www.theguardian.com
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Wylie ... the gay Canadian vegan who somehow ended up creating “Steve Bannon’s psychological warfare mindfuck tool”.... In 2014 Steve Bannon ... was Wylie’s boss. And Robert Mercer... Republican donor, was Cambridge Analytica’s investor... to bring big data and social media to an established military methodology – “information operations” – then t…

Confirmation Bias: Why You Make Terrible Life Choices
medium.com
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Confirmation bias is the human tendency to seek, interpret and remember information that confirms pre-existing beliefs.... insidious. It affects every choice you make. Every. Single. Day. ... without you noticing. Confirmation bias affects you in 3 ways... Why? You seek evidence that confirms your beliefs because being wrong ... means you’re not …

Knowledge4Policy Medium Publication
medium.com
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Managing a Medium Publication to share our the journey as we build Knowledge4Policy: "share our experiences … as transparently as possible, and invite ideas and perspectives from experts in evidence-based policymaking around the world"

What The Guardian has learned trying to build a more intelligent story format — one that knows what you know » Nieman Journalism Lab
www.niemanlab.org

there’s an appetite for ... the Smarticle ... story format designed for mobile ... meet readers where they are in their knowledge of a developing story by only presenting them with the elements that are most useful to them

Opinion | How to Monitor Fake News - The New York Times
mobile.nytimes.com
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Facebook and Twitter... algorithms ... are off limits ... almost impossible to monitor... make millions of what amount to editorial decisions, pumping out content without anyone fully understanding what is happening... opaque and slow to be discovered... government should require social media platforms ... open application programming interface.…

It's the (Democracy-Poisoning) Golden Age of Free Speech | WIRED
www.wired.com
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the capacity to spread ideas ... no longer limited by access to expensive... infrastructure. It’s limited instead by one’s ability to garner and distribute attention. And right now, the flow of the world’s attention is structured... by just a few digital platforms:... tincreasingly stand in for the public sphere itself... at their core... They’re …

Pro-Trump media launch attacks on student survivors of Florida school shooting
www.mediamatters.org
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a similar kind of rumor kept showing up... after each of the man-made crisis events — a conspiracy theory or 'alternative narrative' ... claimed it either didn't happen or that it was perpetrated by someone other than the current suspects... the role that botnets play in disseminating alternative narratives ... What's different about the Parkland …

Why does journalism need blockchain technology? – Civil
blog.joincivil.com
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The record is incorruptible... this sort of recordkeeping is valuable for journalism: it allows us to maintain archives that can’t be censored or altered after the fact... an ad-free publishing economy on Civil’s Ethereum-based platform... Popula is accountable to its readers alone, and is impervious to the interests and agendas of advertisers or…

The Next Platform for Media and Makers – Poet Blog
blog.po.et
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Po.et is a shared, open-source universal ledger designed to track ownership, attribution and the marketplace flow of the world’s creative assets through a never-before-imagined chain of value... a better model for the media ecosystem... where creators are paid for what they can do instead of what is required of them by an old and broken paradigm..…

Should we consider fake news another form of (not particularly effective) political persuasion — or something more dangerous? » Nieman Journalism Lab
www.niemanlab.org

What if “persuadability” isn’t the right metric to look at? ... Information warfare expert Molly McKew, who specializes in U.S.–Russia relations... "There aren’t good tools to evaluate the impact of shadow campaigns... Information and psychological operations ... are not just about information, but about changing behavior... of more than 36,000 …

Fake News and Bots May Be Worrisome, but Their Political Power Is Overblown - The New York Times
www.nytimes.com
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most forms of political persuasion seem to have little effect at all... Field experiments testing the effects of online ads on political candidates and issues have also found null effects... Here’s what you should look for in evaluating claims about vast persuasion effects from dubious online content: How many people actually saw the questionable…

The Automatic Weapons of Social Media – NewCo Shift
shift.newco.co
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the response from the platforms is the equivalent of politicians’ “hopes and prayers” after a school shooting... irrefutable proof that these actors are leveraging social media ... to force divisive and often false narratives into our public discourse... Twitter, Facebook, and Google have not taken a more ambitious approach to stopping abuse of…

What Could Blockchain Do for Journalism?
medium.com
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the solution to both crises facing journalism may come from the same technological root: blockchain... An ecosystem of micropayments... as the holy grail for online journalism... Blockchain technology can create both chains of authenticity and a level of security... Sludge is one of the “first fleet” of around 20 newsrooms ... on a new blockchai…

He Predicted The 2016 Fake News Crisis. Now He's Worried About An Information Apocalypse.
www.buzzfeed.com
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“We are so screwed it's beyond what most of us can imagine... And depending how far you look into the future it just gets worse.”... a slew of slick, easy-to-use, and eventually seamless technological tools for manipulating perception and falsifying reality... They’re running war game–style disaster scenarios based on technologies that have begun …

Is it time for MediumCoin?
medium.com
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Blockchain ... creating alternatives to the current corporation owned second layer of the internet... to make quality content truly democratic... Medium ... made itself decentralized... a blockchain with a dedicated token underlying all of the content ... reward content creators... governed only by the rules... But this token would also create an…

TruthBuzz: The Viral Fact-Checking Contest | ICFJ - International Center for Journalists
www.icfj.org
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aimed to find new ways to help verified facts reach the widest possible audience. The competition sought creative solutions that newsrooms can adopt to take fact-checking beyond long-form explanations and bullet points.... selected teams from Argentina, Italy, Georgia and Mexico as the winners. ·

Everyone is sharing this comic about the 'backfire effect' ... but there's a huge catch
mashable.com
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the backfire effect can be hard to replicate in rigorous research... a large-scale, peer-reviewed study ... couldn't reproduce the high-profile 2010 study . ... The trouble is that even when we learn that something is false, we may be able to acknowledge those facts without changing our political position accordingly

Counter Disinformation | Counter Disinfo Online Toolkit
counterdisinfo.org
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Countering Disinformation Online is a tool for civil society organisations, active citizens and any curious individuals who want to know more about helping free societies from the pressure of disinformation and false news.

09/02/2018
Why We Forget Most of the Books We Read - The Atlantic
www.theatlantic.com
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The “forgetting curve,” ... is steepest during the first 24 hours after you learn something... unless you review the material, much of it slips down the drain ... leaving you with a fraction of what you took in... those who binge-watched TV shows forgot the content of them much more quickly than people who watched one episode a week... most common…

10 Myths about Fake News
medium.com
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So tackling fake news can mean doing something you should not do in the first place about something you cannot define. And this is a very slippery road to follow.

09/02/2018
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