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Overview: Social Web

Relevant resources

The path to EU democracy is not measured in column inches
mathewlowry.myhub.ai
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"News in general doesn’t matter most of the time, and most people would be far better off if they spent their time consuming less news and more ideas that have more lasting import"

23/09/2013
How to Market your Content on Google Plus
www.jeffbullas.com
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"Google+ is much more about learning and educating than Facebook. People tend to be more serious and want deeper and more insightful content than pictures of puppies and cats." Hooray for that!

Native Advertising 101
paidcontent.org
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"The rtule native ad: Content that users can readily identify as sponsored (as with tourist ads), but that is easy for them to engage with. " But I wonder how many people actually realise the Facebook story example is sponsored?

The pros and cons of social partnerships
pro.gigaom.com

"partnering with the likes of Facebook can also be a Faustian bargain: Media companies gain a deeper knowledge of their audiences and a broader access to them but simultaneously sacrifice the control and centrality they enjoyed in the era of mass media." In an era where "all organisations are publishers", are the observations in this report limi…

twXplorer: smarter way to search Twitter
twxplorer.knightlab.com

enter search terms to see snapshot of related activity in the latest 500 tweets. TwXplorer will break down the most common terms, hashtags, and links for you to filter and drill down further." An API would be awesome.

Pitching Journalists on Social Media
mashable.com
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"some solid rules for when it's cool and when it's creepy to contact a journalist. Here are 10 tips on how to pitch a journalist on social media, largely based on the experiences of Mashable's editorial team. "

Brian Jensen - Google+ - Google Plus: The Ultimate Guide to Ultimate Guides It's…
plus.google.com

"you'll finds posts and resource guides that cover best practices for posting, sharing, etiquette, circles, communities, authorship, Hangouts and more! All of the content I'm sharing has been created to help you have fun and make the most of your time on Google+."

18/09/2013
How to Use Social Media Tools to Save Time
pegfitzpatrick.com
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"Grabbing the attention and interest of online consumers can feel like a full-time job.... So what’s an author lacking infinite hours in a day to do? Incorporate automation! ... I use it to delegate low-payoff activities and focus squarely on what matters most – building relationships." - Five great tools for boosting the effectiveness of social…

17/09/2013
The Ultimate Guide to Measuring Google Plus
www.jeffalytics.com
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"A comprehensive 360 view of what you can measure in Google+, including: -Measuring Activity Within Google Plus -Measuring Activity Surrounding Your Website in Google Plus -Measuring Activity On Your Website Driven by Google Plus 14 Activities You Can Measure from Google Plus 26 Metrics You Need to Pay Attention To 10 KPIs That You Can Use for Yo…

16/09/2013
Blogger Outreach: A Killer Guide
connectyou.sharedby.co

http://connectyou.sharedby.co/share/l4qsnd

16/09/2013
Who can see my g+ Posts - Google Drive
docs.google.com

great visual presentation on different Google+ sharing options

15/09/2013
bitly blog - You just shared a link. How long will people pay attention?
blog.bitly.com

"the lifespan of your link is connected more to what content it points to than on where you post it: on the social web it’s all about what you share, not where you share it!"

10/09/2013
Google News at 10: How the Algorithm Won Over the News Industry - Megan Garber - The Atlantic
www.theatlantic.com
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"That's about 100,000 business opportunities we provide publishers every minute." - good article on how slow the newsindustry was. Interesting thoughts too on balancing algorithmic approach with human concerns. Google News at 10 - The Atlantic http://t.co/Fupf11B6

5 ways to use social media curator RebelMouse | Poynter.
www.poynter.org

"Almost six months after RebelMouse launched, the service is finding a home in the digital journalist’s toolbox."

Tuesday Q&A: Newsana’s Ben Peterson on story discovery, how readers become experts, and celebrating high-quality news » Nieman Journalism Lab
www.niemanlab.org

"what we are trying to focus on is building a site that's optimized for those people who are news curators. For people that take joy and satisfaction out of sorting through all the stuff they read and identifying the best of that." - Newsana looks good. A model for @bloggingportal or a tool for Hubs? http://t.co/plsalGq0K2 profile on @NiemanLab

Robot news curator NewsCred launches human editorial team — paidContent
paidcontent.org
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"The NewsCred announcement coincides with a shifting perspective on automated news. While some feared that the arrival of robot story writers and editors would phase out journalists, the human touch now appears to be back in fashion..." - Human touch back in fashion for news #curation? http://t.co/uQqLSTw5 via @NiemanLab cc @bloggingportal

RebelMouse Will Now Auto-Update Your Blog for $10 a Month
mashable.com
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If only RM also read the article you link to, auto-tagged it (auto-translating it if necessary) and provided faceted search, it'd probably provide 70-80% of a Hub. Neat tool for group efforts like bloggingportal, too.

Study: Hashtags are a turn-off on Facebook, reducing the viral reach of posts - The Next Web
thenextweb.com
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"A recent study by Facebook analytics service EdgeRank Checker states that posts with hashtags do not have as great of reach than those without."

'Social Fiction' Brings Characters to Life via Facebook and Twitter
mashable.com
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"Illustrator Steve Lowtwait and writer Michael Smith are telling a fictional story through social media that's centered around a protagonist called "Hawk Funn." They have set up real social profiles on Facebook and Twitter for fictional characters in the story, and they post about the characters' lives just like real people would. If you follow Ha…

Social media crisis management: Be sincere, and verify
www.portent.com
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"When a crisis like this happens, and you’re in the wrong, the mob is in charge of your brand. " - good advice for handling a crisis, and good techniques for monitoring sentiment

Don’t Let Paper Paradigms Drive Your Digital Strategy
blogs.hbr.org
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we are headed into the fourth phase of social media... will see streams become primary design elements of operating systems for computing and mobile devices... all media types will be resolved in place, in the stream

MuckReads, Meet RebelMouse - ProPublica
www.propublica.org
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Have you read a great investigative story lately? Anyone can pitch a story, video, graphic or other news link by Tweeting us with #MuckReads

10 things the EU should probably know about social media
mathewlowry.myhub.ai

The ever-excellent For Immediate Release (episode 638) put me onto 10 things you still need to know about social media / social business, by Olivier Blanchard (aka the Brand Builder), which sounds like every other post you've ever hear of. But it's worth a read...

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