Overview: Communications Strategy

Most stuff on my TumblrHub tagged 'content strategy' are also tagged 'content marketing', so I've been pondering the distinction for a while. Quite like this take: "Content strategy is a field of practice useful for content as marketing and content as a product or service. In other words, the practice is distinct from the purpose."

Exactly 11 years (give or take a month) after we figured out how thematic architectures on EUROPA could support online conversations with what we called the 'interested general public', the EC rediscovers it all over again: "This would give us the opportunity to reach interested audiences, and create a space for real engagement. It also means shi…

"Changes in Google’s search algorithms have twice hammered the young company in recent years, leaving its brands ... hemorrhaging traffic." Variety writes like this is a bad thing? Thank Google for rewarding quality.

This video is aimed at developers interested in combining machine translation, automatic semantic analysis, human curation, faceted and federated search, and social media to create a machine-assisted multilingual longform content curation engine.

Gratifyingly, the preview of the Hashtag Europe wireframes seemed to do the job, and allow people to understand just what this tool could do...

" Engaging employees internally has a direct impact on how the company is perceived externally. While the term employee engagement (or any of its variations) don't appear in the report, it's clear that combining social media with good management practices produces more engaged employees who have a direct impact on how the outside world views the o…

Pour le Journée Européenne du blogging multilingue, a video of one minute (waltz) length sur the bloggingportal.eu reboot, avec une "first look" à les wireframes et pas un mot dans mon accent francais de vache espagnol.

"The idea here is that when you use storytelling tricks to get your point across, people are going to be more responsive. This is true in everything from PowerPoint conversations to business deals. "

"Basically, your business blog should provide prospective customers another tool to research your industry, company, products, and services without giving them a hard sell. "

"Concept search allows users to specify a concept and documents that describe that concept to be returned as the search results. It is a technique to identify potentially relevant documents when a set of keywords are not known in advance. SearchBlox uses text clustering, which is a technology that analyzes a document collection and organizes the d…

"The rise of content marketing, despite well-publicised scepticism, continues — as illustrated by a new report ... - almost two out of five marketers (38%) still question whether content marketing can deliver measurable ROI. - 70% believe that content marketing helps drive sales leads more effectively. The metrics that are being used suggest a …

Another salvo in the "Content is (not) King" debate: "For every hour of writing a piece of content, they spend two to three hours working on the distribution of it - within their own channels and beyond. The frequency of publishing is reduced in order to spend more time on the distribution of it."

"Constellation's Connected Enterprise is the intimate innovation summit for senior business leaders successfully using disruptive technologies such as social business, cloud computing, mobile enterprise, big data and analytics, gamification, and unified communications/video to drive business value and transform business models."

Data from bloggingportal.eu, extracted by BrusselsBlogger, gives some idea of the dominance of English as a blogging language on EU policy.

"Content marketing is in its purest form connection marketing. It is offering the right content to the right people with the right frequency and consistency. "

"Knowing who is in your community is key to success for any and all Facebook marketers. Often times who you think is in your community is far different than who really is or who you wish was in your community. As part of Tabsite’s “Get a Grip” Series on Facebook Marketing where we help marketers look at key aspects of their Facebook strategy, thi…

" social marketers mistakenly equate the strength of their community with the size of their following. They establish fans on Facebook, Twitter and other social networks as key performance indicators and then blast them with brand messages. The truth is that the strength of your community has much less to do with how consumers are connected to y…

“There is a huge audience of readers out there craving this kind of storytelling ... With phones and tablets, they now always have a reading device available on them to dig into something.”

" "It takes courage to talk to customers but you have to do it,” Ritson would say. “First the qualitative, then the quantitative," he repeated. Interview customers (qualitative) before you create surveys (quantitative)."

Some of the comments to my initial post showed me that I have to show, not tell, what I mean when I refer to technologies like semantic analysis and faceted search. So, a quick video about faceted search and the role it could play in helping people find opinions and ideas on EU policy via a rebooted BloggingPortal.

I used to refer to great-websites-for-the-wrong-audience as Meatball Sundaes, but this visual metaphor is much better... using Sharepoint to deliver social intranets for organisations that don’t want social intranets, due to the passionate conviction that they need a social intranet.

"This is the first course in Google's newly launched Analytics Academy -- which will feature a variety of self-paced video lessons. The course includes 22 video lessons, each 3-10 minutes long, and provides learning activities. Google estimates this course will take a total of 4-6 hours to complete. The first three units of this course cover indu…

I received a couple of interesting reactions to the post about rebooting BloggingPortal, but as some of them were by email I decided to reply in FAQAO (Frequently Asked Questions And Objections) format, which I just invented, in case others have the same questions.

"That’s why today we’re excited to announce Analytics Academy -- a new hub for you and your colleagues to participate in free, online, community-based video courses about digital analytics and Google Analytics. With Analytics Academy, we aim to provide you with a guided learning experience to become an analytics expert in no time. Our first cours…

"“The level of discourse — the difference — was pretty stunning,” Orr said. The people posting through Facebook Comments displayed anger, but it didn’t have to be heavily moderated. “On the articles, it immediately plunged into the lowest common denominator — racism, threats, vulgarity. It was night-and-day.”"

"the new feature ... gives both Gawker authors and readers the ability to filter comments based on the writers and commenters they follow, or whose content they have “liked” or given a star to. So readers can click on Denton’s name and see not only the posts he has written, but also a specific selection of comments that he has chosen to show, from…

"The following is a visual model of all the core tenets I espouse so fiercely here at The Sales Lion and with all our clients as well (To view each, just use the scrolling buttons on the site). I know each of these 12 tenets, if followed, get results– specifically by building your brand, increasing traffic and leads, and finally by generating a lo…

"without giving up their traditional skills, journalists are becoming more and more information "managers". They are behaving like human filters which ... verify and add context to what user-generated content they think to be relevant, and feed it onto Web pages or mobile applications. Thanks to the rise of new social media curation platforms, t…

As I've mentioned now and then (e.g., BloggingPortal's 3rd birthday, 2012), a desultory conversation amongst Bloggingportal editors dragged on for several years, before dying after it became clear that the lack of decision-making process made it impossible to move forward.