"Search engines, especially Google, have gotten remarkably good at understanding searchers' intent—what we mean to search for, even if that's not exactly what we search for. How in the world do they do this? It's incredibly complex, but in today's Whiteboard Friday, Rand covers the basics—what we all need to know about how entities are connected i…
“Horses aren’t unemployed now because they got lazy as a species, they’re unemployable. There’s little work a horse can do that do that pays for its housing and hay.” Are you next? Probably. - Humans need not apply
Awesome takedown of native advertising. Via AdAge.
"new cash infusion will be used to ... introducing new content sections, creating an in-house incubator for new technology and potential acquisitions, and putting far more resources toward its Los Angeles-based video arm... led by Ze Frank, a web video pioneer, aims to produce new videos — from six-second clips made for social media to more tradit…
At last, something to do with all those hours of GoPro video my son and I have stored, somewhere …
What does Wierd Al Yankovic have to teach the EU about communications? Watch the video and agree: “Everything, basically”.
How to Spot Liars at Work and How to Deal with Them 45 minutes of psychology, body language, etc. Really insightful into the blind spots we all have, the biases we suffer from which make us distrust honest people with the ‘wrong’ eyebrows or chin, and which make us trust people we shouldn’t on the basis of looks, group membership…
Good insights on combining editorial, programming and visual experts from NPR: "The multimedia crew wanted to make pictures and video that were truly web-native, which required web makers. And our news apps lacked empathy — something we’re so great at on the radio. It’s hard to make people care with a chart. Pictures were the obvious missing piec…
"I had been searching for some templates to make explainer videos for clients and my own projects and there are some good options if you are willing to sift through all the crap out there. If you know me, you know I research like a beast before buying something. I have Adobe After Affects and was willing to invest the time to get familiar enough t…
Aug(De)Mented Reality- deliriously wonderful!
“political class detached, remote, incompetent, venal, illegitimate”. Neat #EP2014 explainer video from @guardian. Quote from European elections: union left sullen by fury and frustration with political class
"an app called Voice that makes producing animated videos really simple. Animated videos are any type of continuous video that uses moving shapes, graphic images or icons as part of the story. Pros generally use complex, expensive software to create these, but animation software — along with other video editing tools — is becoming more accessible.…
Good perspectives on the limits of audiovisual content re-use: "editor-in-chief of NowThis News ... stressed the need for publishers to create content on a platform-by-platform approach ... bearing in mind the wider context of how content is shared on different networks." In reality, this is no different from text content re-use. You don't necess…
Ice Caves with a drone-mounted GoPro. I’ve got a Gopro, so maybe it’s time to get a drone… via mashable
FalseA German journalist and camera crew have fun with the EP gravy train in “Scandale au Parlement Européen : Argent facile, champagne à gogo et autres privilèges. This sort of film iseasy to make and so becoming commonplace. And people in the Brussels Bubble wonder why they are not so widely loved elsewhere?
“The best explainers are direct, concise and easy to understand. But investigative journalism is rarely any of those things, instead reflecting the messiness of real life… explanation is just the beginning, a gateway into the deep-dive…”
"On SlideShare you can upload your presentation and if it gets popular, it can be viewed by millions of people. If you know how to make the presentation, you can not only get traffic to your site, but you can also improve your rankings with Google, expand your followship on sites such as Twitter, Facebook, LinkedIn, Pinterest, etc., attract more s…
One guy, a camera and a whiteboard (and millions of views and a book and lots more). Sigh. I miss my super huge whiteboard.
"The process is called "seeding." While an old-hat to online advertising pros, it may come as something of a revelation to the rest of us who often wonder just how some YouTube videos blow up with tens of millions of views, while others languish in the humble thousands. "Every viral video that is very successful like this needs to have a good see…
Starting to see the point of 1secondeveryday.com
"Wondering how to begin creating an organic search strategy at your company? What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SE…
"But the strategy of marketing itself as a fast food alternative to Big Food has clearly worked well for Chipotle. Now Chipotle is betting that it can sell even more burritos by lambasting the Big Food companies that drug animals in the name of profit. That's the message of a new short film and game the company launched Thursday that takes a cu…
"But highly produced, artistic videos are not Vine’s mainstay. The essence of “The Now,” and the instant gratification of immediate share-ability is what users tend to explore in their videos, capturing raw, unedited, in-the-moment slices of life. The app has been used to record and share certain cultural moments as well, making Vine videos a tool…
"I did a ton of marketing, and it started long before the video was released. Going viral was not an accident--it was work. I tried a lot of things. This is what worked for me."
A great example of using a photogallery to answer questions with pictures.
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