Curated Resource ( ? )

How Viral Marketing Sausage Is Made

Like social media , video , viral , seeding
Curated: 05/01/2014 from mashable.com/2013/12/09/kobe-messi-ad-seeding/?utm_cid=mash-com-Tw-main-link
How Viral Marketing Sausage Is Made

my notes ( ? )

"The process is called "seeding." While an old-hat to online advertising pros, it may come as something of a revelation to the rest of us who often wonder just how some YouTube videos blow up with tens of millions of views, while others languish in the humble thousands. "Every viral video that is very successful like this needs to have a good seeding program behind it to make it accelerate," Plaid Social Labs founder Ricky Ray Butler told Mashable. "If this video had gone live without our support, it still would have gone viral. Turkish Airlines' ad agency had all their ducks in a row to make it go viral, but where we helped is to accelerate that process.""

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The above notes were curated from the full post mashable.com/2013/12/09/kobe-messi-ad-seeding/?utm_cid=mash-com-Tw-main-link.

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