Major enterprise stories — stories that take deep dives and attempt to inform readers in substantive ways or to elicit impact... require considerable resources... the potential audience is limited... how can journalists get readers to complete these long pieces?use multiple elements and platforms to tell the story... the parts that pull your reade…

...people are willing to engage with longer content (i.e., news stories over 1,000 words) on their phones... All of the articles studied here were read on the mobile web, not via apps. Since most apps are designed to deliver a better reading experience, “that could further the time people are willing to commit to longer stories,”... Pew found no s…

readers finished 94% of the longform pieces they started... with much faster download speeds and the advent of the tablet’s “lean back” reading experience, journalism has seen a rise in “longform” ventures... analytics offer an incomplete picture of reader behavior, and little real insight into how readers engage. Page views, entrances, ti…

In this week’s newsletter I return to the “3 Topics, 12+ links” template of week 1, but present things a little differently…

"Thoughtful, longform content is king... A young, bare-bones website called Wait But Why is disproving the notion that thoughtful, long-form content and virality are mutually exclusive... monthly averages of 1.6 million uniques and 4.6 million page views... Its newsletter has over 106,000 subscribers... Its most viral article... has well ove…

"the internet of five or 10 or 20 years ago, is going away as surely as print media, replaced by a new internet that reimagines personal identity as something easily commodified, that plays less on the desire for information or thoughtfulness than it does the desire for a quick jolt of emotion... longform could be the steak, but it couldn't be …

The post titled “Longform Overload” argues that the term longform emerged a few years ago in reaction to the kind of short news stories that are common online but now it’s just a buzzword... Latterly is by no means the first longform project to find success on Kickstarter... Latterly may be best known for its approach to ads – there are none. I…

With a very nice longform, multimedia html5 presentation to boot. "In this bustling environment, there is less news and more noise. ..." More news but even more noise, rather.

"... Both outlets are trying... to crack the task of making a viable online outlet for in-depth, narrative journalism of several thousand words, paid for by readers. They are the most recent, but far from the only, entrants into an overcrowded genre." Good overview of the intense innovation and first failures in the oversaturated longform marketp…

"What's fascinating about Longform isn't its success... but how it went from a fairly simple website to an ambitious world-changing platform by nothing more than user feedback. No abstract theories... Just the simple power of going iteratively from MVP to a product people want... the new Longform app allows you to follow individual writers' wor…

"There's no clickbait, there's no fluff, no listicles... just articles." Apparently the new app "scours the Internet for content published by both news outlets and writers..." - but until they launch the Android & Web app (underway) I won't know if it involves semantic analysis... But: "the [article] publishers ... will get pageviews, as art…

"Few pieces of journalism — let alone narrative journalism — effect change in a matter of hours. But that’s what happened with “Working Anything but 9 to 5,” ... A rare combination of intimate narrative and exposé, Kantor’s Aug. 13 story followed a tumultuous month in the life of Jannette Navarro, a young single mother struggling to make ends me…

"There has been a lot of discussion lately about long-form content and how it is changing the content marketing playbook.... Is long-form content really worth the extra effort? It seems that way. SERPIQ recently completed an analysis of the top 10 search results for more than 20,000 keywords and revealed a surprising pattern. The length of cont…

"the data say longer form media is moving slowly across the social networks of distribution... two opposing trends going on simultaneously. On one end of the curve rabid sharing is driving an attention cycle of seconds but on the other end people are reading and watching more.... The social web has flattened web sites and made the home page…

Great example of modern US longform content from Vox, where they use a specific style to link to one of their 'content cards'. Plus a killer quote on the 'blame Brussels' syndrome: "... banks that owned eurozone government debt were saved, and so were institutions around the world ... Meanwhile, politicians got to take credit for keeping their c…

One of the reasons I created this Tumblr was to use it as a 'first draft’ of a Content Hub (see post), an idea which crystallised after reading Sloan’s original content strategy piece on Stock and Flow.The Hub is basically my way of saying that there’s more to life than the Stream. Unsurprisingly, Alexis Madrigal’s piece in the Atlantic caugh…