If you're a marketer, manager, developer, designer or writer wanting to up your UX writing game, then these guides are right up your alley.
How writing reframes our knowledge and drives our decisions. Our message is effectively drowning in a sea of organizational and semantic noise that is part and parcel of the product itself. how do we make this easier on the user? Nope… not empathy. Writing. Writing about anything presupposes some degree of understanding of the context.
This blog post was submitted to online course "Professional Communication: Business Writing and Storytelling" (Economist Education) . It was then adapted and used on an intranet. "Easy writing makes hard reading" - Ernest Hemingway "The discipline of the written word punishes both stupidity and dishonesty" - John Steinbeck
In this guide, I’m going to teach you my step-by-step process for writing high-converting website copy.
Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.
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